Banana Republic Marimekko Collection Brings a Pop of Color to her Summer Wardrobe
New York, NY, US, 2014-1-23 — /EPR Retail News/ — Banana Republic and Finnish fashion and design house Marimekko announce the Banana Republic Marimekko Collection – a limited-edition capsule that uniquely marries Banana Republic’s modern, American style with some of Marimekko’s most iconic textile designs – offering a spirited collection of dresses, separates and accessories for women that will make her summer wardrobe “pop.” The women’s capsule collection launches exclusively at select Banana Republic locations worldwide and online beginning in late May 2014.
Marimekko first made headlines in the United States when Jacqueline Kennedy donned a number of the brand’s iconic printed dresses during the 1960 U.S. presidential campaign. Today, Marimekko’s vibrant designs still resonate with celebrity tastemakers and consumers alike.
The Marimekko brand has become world-renowned for an artistic approach to print-making. Marimekko’s team of artists juxtapose cheerful, fresh prints, creating whimsical patterns and textiles that are rich in variation, yet timeless in design.
“Marimekko’s unique design of pattern and color has always inspired me as a designer,” says Banana Republic Vice President of Women’s Design, Melloney Birkett. “With this summer capsule, we wanted to create a collection that marries Marimekko’s iconic prints with our signature silhouettes. We were inspired by Marimekko founder Armi Ratia’s motto of, ‘Stand out from the rest,’ and we designed a collection of must-have summer standouts.”
The near 25 piece apparel and accessories women’s collection blends some of the most signature items from both brands, including Banana Republic’s iconic Hampton pant in Marimekko’s heroic black and white polka dot print. Items range from an architecturally designed cotton tunic with a plunging neckline, to a billowing maxi dress, to a dramatic full skirt – offering a versatile summer capsule that marries culture with style.
The collection’s featured patterns, created by three of Marimekko’s storied designers, each tell a unique story through distinctive prints. From intriguing landscapes and folk-inspired art, to circular dots that dance in a single file, the prints splash the capsule with bright hues alongside classic black and white.
“At Marimekko, we are inspired by emotions. Life springs from opposing forces, and the desire to contradict emotions – happy with sad, energetic with relaxed – is what makes our prints so unique,” says Marimekko Creative Director, Minna Kemell-Kutvonen. “It was a delight to know Banana Republic finds our designs as striking as we do. Each of the iconic prints selected has a wonderful, joyful story – and with Banana Republic we are excited to continue to bring that joy to countless people around the world.”
Apparel includes petites and will range in price from $39.50 (tank top) – $140 (dress); accessories range from $39.50 (clutch) – $98 (shoes).
Join the conversation on Twitter with @BananaRepublic @MarimekkoGlobal
ABOUT BANANA REPUBLIC
Banana Republic is a global apparel and accessories brand focused on delivering modern American style. Dedicated to helping customers achieve their best in life’s moments big and small, both personally and professionally, Banana Republic offers covetable clothing, handbags, jewelry, eyewear and fragrance at accessible prices. Founded in San Francisco, Banana Republic is located in over 700 company-operated and franchise retail locations worldwide. Customers also can shop online or at (888) BR-STYLE. For more information about Banana Republic, a division of Gap Inc. (NYSE: GPS), please visit bananarepublic.com
Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2012, brand sales of Marimekko products worldwide amounted to approximately EUR 187 million and the company’s net sales were EUR 88 million. The number of Marimekko stores totaled 108 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd. www.marimekko.com