Croix, France, 2014-1-30 — /EPR Retail News/ — Groupe Auchan signed affiliation contracts for 8 shops on Reunion Island. The contracts enter into force this January.
On 28 January, 2 hypermarkets will join the Auchan brand, while 6 supermarkets will do likewise with the Simply Market brand on 29 January. The stores’ product offer and sales and promotions policies are similar to that of the brands they join and meet the expectations of local consumers. Groupe Auchan will also be ensuring the supply of part of the shops’ goods.
The 2 hypermarkets are located in Saint Louis and Saint Pierre. The 6 supermarkets are in the towns of Tampon (2), Saint Joseph, Saint Denis, Saint Gilles les Bains, and Plaine des Cafres.
The new affiliates are businesses belonging to the Thien Ah Koon family and to Mr. David Soui-Mine, well-known distribution professionals on Reunion Island.
This operation illustrates Groupe Auchan’s desire to develop new forms of partnership, in particular in the field of multi-brand retail (hypermarkets and supermarkets) both in France and abroad.
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