LONDON, 2014-3-18 — /EPR Retail News/ — X Factor TV presenter, Caroline Flack, worked up a sweat today on an unusual type of treadmill – a supermarket checkout at Sainsbury’s!
Wearing the official Sport Relief T-shirt, Headband and Socks, the unique workout took place at Caroline’s local Sainsbury’s store in Whitechapel, East London.
Caroline accepted the challenge to show her support for the Sainsbury’s Sport Relief Games which take place from Friday 21st until Sunday 23rd March.
Caroline commented: “I was challenged to do the ultimate supermarket sporting challenge – the Sainsbury’s checkout treadmill! It was hilarious to do my workout where I usually do my shopping, especially with store colleagues and shoppers looking on, but now I have the official kit I’m all set for the Sainsbury’s Sport Relief Games. It felt great to get involved and I encourage everyone to get your gear from Sainsbury’s and sign up to run, swim or cycle at sportrelief.com!”
With a donation from each sale going directly to help transform the lives of some of the poorest and most disadvantaged people in the UK and around the world, Sainsbury’s is inviting everyone to show their support for Sport Relief by picking up the official Fairtrade certified T-shirt, Headband and All-in-one from their nearest store.
A spokesperson for Sainsbury’s commented that: “It’s not everyday you get a TV personality in our store – and it’s even more unusual to see a celebrity running on our checkout! It was fantastic to see Caroline donning the official T-shirt and getting ready for the Sainsbury’s Sport Relief Games.
“We’ve been a supporter of Comic Relief since 1999 and for Sport Relief 2012 we raised a huge £5.5m; but this year we’re hoping that the T-shirts, Headbands and All-in-ones help make an even bigger difference to those in need both here in the UK and across the world.”