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Tesco launched brand new healthy eating range “my fit lifestyle” for people ‘on the go’

  • 90% of Brits  say a lack of time leads to unhealthy food choices
  • Six out of ten people eat whilst on the move or at their desk
  • Tesco wheels out restaurant taxi service to mark the launch of new range

Cheshunt, England, 2014-6-19 — /EPR Retail News/ — Tesco has launched a brand new healthy eating range my fit lifestyle, following research which reveals that six out of ten people regularly eat at their desk at work or on the move and almost 90 per cent of those surveyed said they make unhealthy food choices due to their busy lifestyles.

The range, which is launching initially in London, builds on a new and emerging trend in the US for personalised eating plans. To make shopping the range easy, my fit lifestyle zones will be created in Tesco stores and, with products colour-coded according to five different calorie bands, so customers can see at a glance which products fit their personal plans. They will be able to count their calories on Tesco’s Health and Wellbeing website and app.

To mark the launch of the new range, Tesco is offering an innovative solution for hungry, time-poor Londoners trying to navigate their busy lives and the city. Ride ‘n’ Dine is a FREE London restaurant-on-wheels pre-booked taxi service, starting on Wednesday 18th June and running for five days. Passengers will be offered restaurant quality service and menu options from the my fit lifestyle range while travelling to work, meetings and around the city.

Jill Easterbrook, Chief Customer Officer at Tesco, said:  “We know that our customers are looking for us to help them lead healthier lives. They’ve told us that the pressures of the day make sticking to a healthy eating regime can be really difficult. As a working mum of three I know just how busy life can get. That’s why we’re launching my fit lifestyle, so you can mix and match freshly prepared meals to suit your own personal plan.

“Taken together with our wider programme to help improve health and wellbeing, including our recent decision to withdraw confectionery from all checkouts, and the billions of calories we have removed from our soft drinks, sandwiches and ready meal ranges, my fit lifestyle is another sign of our commitment to help shoppers live more healthily.

“By combining fresh, healthy, delicious meals with a personal eating plan, we can support our customers and help them achieve to their health and well-being goals.”

Karen Tonks, in-house nutritionist at Tesco, said: “Each of the meals provide two of your five a day, so whether you are aiming for short term weight loss goals or a long term lifestyle change, the my fit lifestyle rangeTesco health and wellbeing website and app are there to guide and support customers. It’s flexible too, so you can follow a complete meal plan or just balance out an indulgent weekend. The range has enough variety to deliver all the nutrients you need for a healthy lifestyle.”

To give customers even more help to make healthy choices, earlier in the year Tesco trialled free tours with a nutritionist in Extra Stores across the UK. Designed to help health-conscious customers find out more about healthy food options, the trial is now being extended to 19 NutriCentres across the UK.

Last month Tesco became the first major retailer in the UK to remove confectionery from checkouts across the full range of store formats, including smaller Metro and Express stores to help shoppers make healthier choices.


Notes to Editors

The myfitlifestyle eating plan has five easy steps :-

  1. Sign up at
  2. List your goals and Tesco will build a plan to match
  3. Choose meals to mix ‘n’ match to fit your plan
  4. Shop- you’ll see every product in the plan displayed on screen with the option to mix and match them or pop them straight in your basket (ready for delivery to your door* or through Click and Collect), or buy from your nearest store
  5. Progress check- Use our Tesco health  and wellbeing website and easy-to-use app

*Delivery charges may apply

  • To see the full range of tasty meals, snacks and drinks and for more information on the FREE healthy eating plan , go to
  • Tesco are trialling the range across 50 stores across the capital in Express, Metro and Extra formats. The entire range will only be available in the Extra stores and online
  • The my fit lifestyle range has a handy colour guide to simply mix and match food choices to suit personal eating plans.

my fit lifestyle range includes the following meals:

All Day Breakfast Bacon
With diced potato & onion, sweet cherry tomatoes, mushrooms & tomato sauce

Super Food Salad
Lightly dressed beans & lentils with spinach, beetroot, broccoli & roasted Vegetables

Creamy chicken 
With colourful medley of peas, broccoli & carrots

Moroccan Chicken Wholemeal Flatbread 
With a pomegranate yogurt dressing

Mediterranean graze box
Baked falafels, super food salad, chilli spiced broccoli & edamame beans with yogurt dip

8 vegetable bean stew
A light vegetable stew loaded with butternut squash, leeks and green beans

Baked Chicken and chorizo quesadillas 
Baked wheat & Maize pastry with a chicken, Monterey jack cheese & Chorizo filling

Asparagus Pea & Spinach Risotto
Made with carnaroli rice in a creamy white wine sauce

  • To book your FREE journey with Tesco’s restaurant-on-wheels taxi service Ride ‘n’ Dine and sample items from the new my fit lifestyle range and call 0207 553 7300 
  •  NutriCentre tours are taking place at 19 Tesco- Extra stores across UK. The tours are free and are led by professionally trained nutritionists, who are able help customers set up an eating plan and give customers practical advice on how to eat more healthily, as well as information on things like labelling and sugar content.

 Research commissioned by OnePoll,  2000 recipients surveyed in June 2014

  • Over 50 per cent of people spend  25 minutes or less on their lunch break
  • One in five people take five minutes or less for breakfast
  • 40 percent  of those questioned only spend upto 20 minutes on dinner
  • Six out of ten of those questioned eat their meals either on the go or at their desk.
  • Approximately 30per cent admitted that lunch is their unhealthiest meal of the day
  • For those who work during meal hours, nearly 80% agree that it is easier to eat healthier when at home
  • For 29 per cent,  lunch is their unhealthiest meal of the day
  • 86 per cent admit that time to plan, time to prepare and time to eat is a major factor when sticking to a healthy, balanced diet
  • 45per cent of Brits admit it’s difficult or impossible to stick to a healthy, balanced diet
  • 77per cent  of Brits admit to eating less than the recommended five portions of fruit and veg per day

For more information please contact Rebecca Miller or Jess Buttress – Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.


Tesco launched brand new healthy eating range "my fit lifestyle" for people ‘on the go’
Tesco launched brand new healthy eating range “my fit lifestyle” for people ‘on the go’
EPR Retail News