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Sainsbury’s to publish new book by ex-athlete Nikki Emerson

LONDON, 2014-7-4 — /EPR Retail News/ — Sainsbury’s is celebrating the lives of ordinary people who have done extraordinary things by publishing a new book by ex-athlete Nikki Emerson. Nikki’s book was published today this week and available at 592 Sainsbury’s stores nationwide, or as an eBook from eBooks by Sainsbury’s. It tells the story of how Nikki recovered from a near-fatal car crash and went on to win multiple medals on the track for Great Britain.

Nikki’s book, which is the first own-label autobiography in a new series “Ordinary People, Extraordinary Lives” to be published by Sainsbury’s tells how, inspired by the Paralympic athletes in the 2008 Beijing Games she watched on TV from her hospital bed, she found strength, courage and resilience beyond measure. Two years later, she won four medals at the Under 23 World Championships, placed 4th in the London Marathon, and was ranked among the top ten athletes in the world at senior level.

Nikki’s story has inspired Sainsbury’s to launch a search for the extraordinary real life stories that seemingly ordinary people can tell. Together with its publishing partner Constable and Robinson Sainsbury’s is inviting authors with incredible true life stories to submit their stories.

Phil Carroll, Head of Books at Sainsbury’s said: “I first approached Nikki to write her story because I wanted to publish a story about our amazing Paralympic athletes. The results were so inspiring that I thought about all those other amazing stories out there that go untold and wanted to find a way to bring them into the light. This was the beginning of the ‘Ordinary People, Extraordinary Lives’ project. I’m looking forward to people coming forward to tell their stories and can’t wait to see the results.”

Nikki hopes that by telling her story she can motivate other more people with physical disabilities to get involved in sport. She said: “I never expected I’d write a book in my life, so it’s a huge honour to be part of this series for Sainsbury’s. As a London 2012 Paralympic sponsor they made a hugely positive difference to the way Paralympians and in turn disabled people in general are perceived by the public so it’s been great to work with them on a project that will hopefully inspire readers to live their lives to the full.”

Until 30 July Nikki Emerson’s book will be available free with any other book bought in Sainsbury’s, or with any other ebook bought on the eBooks by Sainsbury’s website The book costs £1.99 when bought separately. This offer excludes colouring books.

If you have an extraordinary story that you would like to have published please e-mail with a synopsis of your story in no more than 500 words. The deadline for applications is midnight on 30 September 2014.

Notes to editors

Constable and Robinson is part of the Little Brown Book Group


Sainsbury’s to publish new book by ex-athlete Nikki Emerson
Sainsbury’s to publish new book by ex-athlete Nikki Emerson
EPR Retail News