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Sobeys next #BetterFoodForAll challenge asks Canadians to share favourite summer side dish for a chance to win cooking lesson with Chef Jamie Oliver in Toronto

#BetterFoodForAll Challenge asks for images of favourite summer sides

STELLARTON, NS, 2014-7-10 — /EPR Retail News/ — Sobeys announced today its next #BetterFoodForAll challenge, asking Canadians to share their favourite side dish this summer for a chance to win a cooking lesson with Chef Jamie Oliver in Toronto. Side dishes like coleslaw, corn on the cob, grilled vegetables and fresh salads are the perfect accompaniment to enjoying warm weather, backyard barbecues and dining al fresco.

From now to August 14, Canadians who post a photo and a brief description of what makes their summer side better along with the hashtag #BetterFoodForAll on Twitter or Instagram will be entered to the contest. One person will win a trip for two to Toronto to attend a cooking class hosted by Jamie Oliver.

“Summer is in full swing Canada, so join me and Sobeys on our better food challenge and show me your ideas for standout summer sides,” said Jamie Oliver. “I can’t wait to see what you come up with and look forward to meeting the winner this fall.”

Exclusive recipes created by Jamie Oliver, along with other inspiring ideas, a photo stream featuring entries from coast to coast, and contest rules can be found at

“Sobeys is the destination for Canadians who want to savour summer while also eating better,” said Gillian Kerr, Vice President of Brand Marketing at Sobeys Inc. “We are focused on offering better food experiences in our stores to inspire and encourage Canadians to enjoy more fresh and tasty meals and side dishes this summer and throughout the year.”

About Sobeys Inc.
Proudly Canadian, with headquarters in Stellarton, Nova Scotia, Sobeys has been serving the food shopping needs of Canadians for 107 years. A wholly-owned subsidiary of Empire Company Limited (TSX:EMP.A), Sobeys owns or franchises approximately 1,500 stores in all 10 provinces under
retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, and Lawton’s Drug Stores as well as more than 330 retail fuel locations. Sobeys and its franchise affiliates employ more than 125,000 people. The company’s purpose is to help Canadians Eat Better, Feel Better and Do Better. More information on Sobeys Inc. can be found at

About Jamie Oliver
Jamie Oliver is a phenomenon in the world of food. Most famous for his Emmy-Award winning television series, Jamie Oliver’s Food Revolution on CBC, Jamie has become a campaigner for better school food and food education. The Jamie Oliver Food Foundation has created an annual global day of action – Food Revolution Day – inspiring people all over the world to stand up for real food, and Canada has been one of the most active countries for the past two years.

His television programs are broadcast on Food Network Canada and the accompanying bestselling cookbooks are published by HarperCollins Canada. Jamie lives in London and Essex with his wife, Jools, and their children, Poppy, Daisy, Petal and Buddy.

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For further information, please contact:

Allison Colalillo
High Road Communications for Sobeys Inc.

EPR Retail News