Price Chopper opens its newest supermarket in Watervliet, N.Y.

Flag Raising, National Anthem and Ribbon Cutting Mark Grand Opening

(Schenectady, N.Y.) — On Friday morning, VFW Post 729 raised the American flag to the national anthem sung by Arielle King for the grand opening of the newest Price Chopper Supermarket located at 515 19th St. in Watervliet, N.Y.

Price Chopper Executive Chairman of the Board Neil Golub, President and CEO Jerry Golub, Store Manager Jerry Bennett and other company officials were joined by City of Watervliet Mayor Mike Manning, Albany County Executive Daniel McCoy and 108th District Assemblyman John McDonald and shoppers for a ribbon-cutting ceremony.

“For nearly 80 years, Price Chopper has been an integral part of the Watervliet community. Today, with the opening of this state-of-the-art store, we are reaffirming our commitment to the future of this city. Working together with neighbors and local civic and elected leaders, we have designed a store that will meet the needs of today’s shoppers while attracting new businesses to Watervliet. We are proud to be a catalyst for the exciting future of this city,” said Jerry Golub, Price Chopper’s president and CEO. “When it was determined that this site was going to be developed for retail, we knew that we wanted to build a new Price Chopper here to replace our small, outdated store with a more modern one, capable of providing our customers with the products and services they have been asking us for.”

The new 39,000 sq. ft. store employs twenty three full-time and 138 part-time teammates – 95 of them new hires.

Price Chopper’s traditional preview party was held at the store from 5:30 to 7:00 p.m. on Thursday evening and raised monetary donations, matched in full by Price Chopper and by up to $5,000 from developer Nigro Companies. The proceeds were divided among the evening’s beneficiaries – Immaculate Heart of Mary/Watervliet Food Pantry, the Watervliet Civic Center and the Watervliet Little League. Attendees were treated to hot and cold buffet stations and an opportunity to enter a drawing for a $250 Price Chopper gift card.

In addition to a selection of groceries, including a wide variety of gluten-free, organic and natural products, extensive dairy and frozen food departments and an expanded beer selection, including hundreds of domestic and international varieties, other highlighted offers available at the new Watervliet Price Chopper include:

A full-service Seafood Department, featuring a wide variety of fresh fish and shellfish from around the world that Price Chopper will fry or steam free of charge, including live lobsters, all natural no water added scallops and a menu of fried seafood dinners including Price Chopper’s popular signature fried haddock dinner.

A fresh, full-service Meat Department, featuring Certified Angus Beef; all natural pork and Grade A poultry; along with Chiappetti brand all natural fresh lamb, veal, and grass-fed antibiotic-free beef in addition to an assortment of marinated, seasoned, stuffed and panko-dredged ready-to-cook entrees and a variety of processed meat products, including local favorites like Hatfield and Bilinski Sausage.

A fresh Produce Department featuring superior quality fresh fruit and vegetables harvested from regional farms during the Northeast growing season and from farms around the world, including conventional and organic produce, “first of the season” items, specialties and exotics. This store will also carry a variety of fresh cut fruit and vegetables along with a wide selection of natural juices.

Central Market Florist, Price Chopper’s signature floral department, which is the largest florist in the Northeast, a leading provider of custom wedding arrangements and a top 100 FTD wire-service member. It offers high quality bouquets and arrangements for all occasions, as well as a seasonal outdoor nursery for gardening and home enhancement needs, wreaths, potted plants, seasonal flats and plant care items.

A fresh Bakery Department offering hand-decorated donuts, a variety of traditional and crusty artisan breads and bagels, a variety of choose-your-own artisan rolls, cakes, cupcakes, pies, muffins and elegant special occasion desserts.

A fresh Deli Department featuring a variety of sliced-to-order deli meats and cheese, including the Price Chopper brand and the premium Dietz & Watson line, no-preservatives-added homestyle and specialty salads, an assortment of imported, domestic and local cheeses and a selection of chef-inspired entrees and sides.

A fresh Food Service featuring several flavors of Price Chopper’s award-winning, slow-roasted, all natural rotisserie chicken; Bella Roma pizza, made fresh with hand-stretched dough; subs and sandwiches made fresh on just-baked breads and rolls; hand-breaded fried chicken and a hot and cold soup bar.

Throughout the store, customers will see NuVal scores, the revolutionary nutritional scoring system that gives thousands of fresh and packaged foods a score of 1 to100 – the higher the number, the higher the nutritional value. NuVal scores are found on store signage and in the upper right-hand corner of shelf tags.

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About Price Chopper
Based in Schenectady, NY, the Golub Corporation owns and operates 134 Price Chopper grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com .

Contact:
Mona Golub
Price Chopper
518.379.1480

Jonathan Pierce, APR
Pierce Communications
518.427.1186
518.221.1186 (cell)
jon@albanypr.com