New Catalog Includes Inspiration for Making the Most of Your Bedroom and Bathroom
CONSHOHOCKEN, PA, 2014-7-16 — /EPR Retail News/ — IKEA announced today that the new 2015 IKEA U.S. catalog, filled with design inspiration and new products for every area of the home, will be available to the public starting this August. Themed “Where the Everyday Begins and Ends,” this year’s catalog highlights the two important rooms where people sleep and get ready every morning and night – the bedroom and the bathroom. Readers will learn how IKEA can help them make the beginning and end of their days more comfortable, more calm, and more organized by designing their spaces based on their own routines, utilizing smart space solutions, and expressing their personal styles.
To gain a better understanding of how the start of the day impacts a person’s well-being, IKEA recently released its first global Life at Home Report. The report, which includes an interactive “Data Mixing Board,” took a deep look at people’s morning routines from waking up to walking out the door, and how their morning habits impact their days.
“Everyone goes to sleep and wakes up, but everything in between those moments is very personal. We all have individual needs when it comes to our morning and evening routines,” says Patty Lobell, Sales Manager, IKEA U.S. “IKEA understands how people live and we use that knowledge to create solutions to help you make the most of your personal spaces so you can make the most of you.”
Bedrooms and bathrooms are places to refresh and recharge. The bathroom is a personal retreat but often also a small shared area. In fact, 70% of Americans share their bathroom with a spouse or partner*. IKEA can help make the most of the limited space you have by providing space-saving products that grab every square inch and clear out the clutter. In addition, IKEA offers soft and cozy textiles that help create a relaxing, spa-like feel. The bedroom is your comfort zone, where you can relax and recharge. People cite their biggest challenge in the bedroom as a lack of space or insufficient storage**. IKEA has well-organized storage solutions that help you find your things quickly and easily, leaving you with more time to spend with the kids or have that extra cup of coffee. And, since a good day starts with a good night’s sleep, you can customize your sleep experience with IKEA products that that meet your needs for warmth, support, and softness.
The 2015 catalog will be available in 67 printed editions, 32 languages and 46 countries/territories. The IKEA catalog is now the largest print production ever to be printed on 100% FSC® (Forest Stewardship Council) certified paper. The entire IKEA catalog production chain, from forest to printer, is FSC-certified to ensure a more sustainable origin of the wood.
U.S. consumers can access the new catalog in multiple ways:
- Printed Version – Request a printed copy of the catalog atwww.getmy2015catalog.com.
- Digital Version – Visit www.2015digitalcatalog.com to view the digital version of the catalog online beginning on July 24. New for this year, user will also be able to save lists of their favorite products from the digital catalog and create shopping lists.
- Catalog App for smartphones and tablets (iOS and Android) – Download from your app store beginning on July 24. The app gives users access to extended catalog content by scanning designated pages of the printed catalog. The extended content includes: an augmented reality “Place in Your Room” feature which allows users to virtually place and view nearly 300 IKEA products in their own homes; shareable videos featuring quick DIY tips and stories behind IKEA products; 360º views that allow users to look all the way around a whole room; and image galleries. Select content will also be available in the digital catalog.
Fans can connect with IKEA on Pinterest (https://pinterest.com/IKEAUSA), Twitter (@DesignbyIKEA) and on Facebook (http://www.facebook.com/IKEAUSA). Join the conversation via the hashtag #IKEACatalog.
*Source: IKEA U.S. Consumer Panel – Life in the Home: Bathrooms, November 2013
**Source: IKEA U.S. Consumer Panel Bedroom Report, June 2013
NOTE FOR PRESS: Please visit our press site at IKEA-USA.com/2015catalog for downloadable press information on the catalog, hi-res product images, videos and additional materials. Also available at the site is a press preview of the digital catalog via a link to a beta version. Contact IKEARequests@Ketchum.com for additional information, product loans or images.
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good designand function at low prices so the majority of people can afford them. There are currentlymore than 350 IKEA stores in 44 countries, including 38 in the U.S. IKEA incorporatessustainability into day-to-day business and supports initiatives that benefit children and theenvironment. For more information see IKEA-USA.com, @IKEAUSANews, @DesignByIKEA orIKEAUSA on Facebook, Youtube, Instagram and Pinterest.
Press Contact: Kathy Boerner