Milton Keynes, UK, 2014-7-24 — /EPR Retail News/ — Celebrity hairdresser Andrew Barton has unveiled his new Argan Oil-Infused Premier Collection, available exclusively on argos.co.uk and in stores nationwide from Saturday 26 July 2014.
The premium electrical styling range features four new products and combines advanced technology with Argan Oil-infused ceramics to promote shinier, healthier looking hair. With superior heat delivery and exceptionally smooth glide through the hair, styling becomes more nurturing; boosting shine and helping your hair to look and feel great.
Argan Oil-Infused Shine Volumiser (239/3605) is a spinning blow dry brush which features two heat and one cool setting. Two rotation speeds allow precision control with dual rotation for simple, convenient styling. With a salon-length cord and three-year guarantee, your style revolution starts here.
The Salon Sleek Styler (213/9254) is ready to use in just 12 seconds and heats up to 235°C for better hold. With 20 different temperature settings, it’s suitable for any hair type and style. With titanium ceramic plates it glides through the hair for ultimate smoothness and the rounded design makes it easy to create curl and movement. With auto-shut-off, heat protection wrap and salon-length cord, the Salon Sleek Styler is a must-have product for any style conscious fashionista.
Soft Curls (247/6986) is a 210°C salon styler with an Argan Oil-infused ceramic barrel for ultra-smooth results. The Soft Curls styler comes with a protective glove and heat protection wrap plus a salon length swivel cord and five-year guarantee. The extra-long spoonless barrel and five digital temperature settings, mean Soft Curls is perfect for all hair types, ensuring easy styling for creating soft waves and movement.
Every home needs a fantastic dryer and the Argan Infused Radiant Dry (238/3378) is a professional 2100W AC hairdryer with Argan Oil-infused ceramic technology for perfect balanced heat. Featuring high shine ionic conditioning, the Radiant Dry has three heat and two speed settings plus a cold shot, ensuring a flawless blow dry for every hair type. With a long-life salon AC motor and slim salon concentrator nozzle, you can bring that salon finish home.
The Andrew Barton hair styling range is exclusive to Argos and is available for Check & Reserve through argos.co.uk for pick up from more than 700 stores nationwide.
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Notes to Editors:
For more information on the Andrew Barton styling tools range, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.
For video step by steps, images or to arrange an interview with Andrew Barton please contact Sharon Brigden at SLB PR on 0113 269 8100 or email: sharon@slbpr.co.uk
About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.
Argos continues to be the UK’s largest high street retailer online with 738 million website and app visits in the 12 months to February 2014. Argos serves around 123 million customers a year through its network of 734 stores.
In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
About Andrew Barton
Andrew Barton is one of the UK’s most celebrated hairdressing names. His work graces global magazines from cover to editorial and his skill and personality are showcased on TV shows around the world. As the figurehead of his own hairdressing empire with his signature consumer; hair care range, electrical hair tools and brushes as well as his award-winning salon Andrew is in demand. Acclaimed as the “Best of British” Andrew is an authority on all things hair and holds British Hairdresser of the Year and British Hair Icon amongst his many industry and consumer awards. He is a brilliant voice for British Hairdressing and works tirelessly for its export and success. An Ambassador for the British Hairdressing Fellowship and The British Hairdressing Council, Andrew’s commitment to the industry is renowned. His clients book months in advance and include some of the world’s most glamorous woman having styled Eva Longoria, Jerry Hall and Elle McPherson.