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Sonia Kashuk launches 2014 Collection available exclusively at Target

MINNEAPOLIS, 2014-8-11 — /EPR Retail News/ — Update your beauty routine this fall with sophisticated makeup and luxe new tools from Sonia Kashuk. Beautiful makeup begins with flawless skin, and Sonia makes achieving it easier than ever with her first radiance boosting face oil. Remarkably chic kajals put just the right emphasis on the eyes, while a practical contour stick will sculpt enviable cheekbones in a flash. Slip on a lustrous new lip crayon for color, comfort and shine, paired with luxe metallic and jewel toned shadows and you’re set for the season. Available August 2014 at Target and

NEW Chic Defining Contour Stick – Sculpt chiseled, flawless facial features with this easy-to-use contour stick. Infused with African Walnut Seed Oil, an antioxidant that is rich in fatty acids and proteins, and Pistachio Butter to moisturize and soften skin, this lightweight formula melts into the skin and blends effortlessly. The Chic Defining Contour Stick instantly creates defined, picture perfect cheeks.

Price: $10.99

NEW Dramatically Intensifying Kajal – This creamy, soft kohl liner delivers intense color for a dramatic smoky eye or precise cat-eye. The longwearing formula glides on with ease and is enhanced with emollient Rose and Mimosa waxes to soften and soothe skin. The versatile tip allows for fine lines and broad strokes alike, as well as application at the waterline, making the liner perfect for creating cultivated looks for day and bold eyes for night. Available in Black.

Price: 8.99

NEW Dramatically Brightening Kajal – Eyes will instantly appear brighter and illuminated with the help of this creamy white kohl liner. Delivering a creamy, smooth finish, this longwearing, smudge-proof formula will open the eyes for a refreshed, youthful look. The liner may be applied to the waterline without irritation, and the blend of Rose and Mimosa waxes allow for effortless application. Perfect for a fresh daytime look or a dramatic evening out, the Dramatically Brightening Kajal is a fall must-have. Available in Creamy White.

Price: 8.99

NEW Radiant Boost Restorative Facial Oil – Introducing Sonia’s first face oil, a luxurious formula that multi-tasks to moisturize, repair and protect skin, resulting in a beautiful, natural glow. Rich in antioxidants, fatty acids and botanical extracts, this restorative face oil will instantly hydrate and nourish the skin, while delivering a dewy, youthful look. The anti-aging formula contains a blend of oils including Sweet Almond Oil to soften, Bergamot Essential Oil to purify, BerryFlux Vita to boost skin’s moisture, Sesame Seed Oil to condition, Evening Primrose Seed Oil and Sea Buckthorn Berry Oil to nourish and regenerate, Jasmine Flower Extract for its soft fragrance and Black Currant Seed Oil to soothe the skin. A naturally derived Lightening Extract brightens skin, Stabilized Retinol protects against photo-aging and reduces lines and wrinkles over time while Para Cress Flower Extract works to improve skin’s density and firmness and Vitamin E delivers antioxidant properties. Housed in a sleek glass vial and dropper with a delicate scent, the formula is beautiful to use and to display.

Price: 14.99

NEW Lustrous Shine Lip Crayon – Known for her award-winning lip formulas in chic neutrals, bold brights and sophisticated berries, Sonia is introducing a luxe new Lip Crayon that is sure to become another cult favorite. This luscious lip formula does it all, delivering high-impact color, ultimate shine and the comfort of a balm in one convenient twist-up crayon. The moisturizing color keeps lips smooth and supple, contains Myrrh Resin Extract for a plumping effect and broad spectrum filters to protect from UVA and UVB rays. Available in 4 shades: Dahlia, a deep berry, Orchid, a radiant purple, Peony, a natural mauve and Sweet Pea, a pinky neutral.

Price: $8.99

NEW Completely Compact Travel Brush – This antique-inspired Compact Brush features a full sized mirror and large powder brush that flips open for easy beauty transformations anywhere, anytime. The natural bristle brush paired with powder, bronzer or blush is perfect for touch-ups on-the-go.

Price: $14.99


Brush Couture Five-Piece Brush Set – Another season, another affordable and functional, must-have brush set in a chic, art-inspired print. Sonia unveils a new set of five professional quality brushes that feature color-blocked handles in a fashion-forward abstract pattern. The plush natural bristles are perfect for expert application and blending and the set includes a duo fiber multi-purpose brush, pointed blending brush, large shader brush, crease brush and smudge brush.

Price: $16.99

Brush Couture Four-Piece Brush Set – This travel brush set in a sophisticated eggplant, violet, and magenta chevron print features full-sized brush heads to flawlessly apply formulas for face and eyes. The set includes a small powder/blusher brush, angled crease brush, medium eyeshadow brush and Sonia’s signature bent eyeliner brush for all application needs.

Price: $12.99


Eyeshadow Palette – Add twinkle to eyes with silky, blendable and buildable shadows that deliver bold and lasting color. The satin-finish formula has been reformulated to deliver longer lasting color that feels creamy upon application and fuses to skin for maximum coverage and wear. Available in Sweet Nothings, a light, airy palette perfect for creating a shimmery glow, and Perfectly Neutral, a taupe palette for subtle, sophisticated looks.

Price: $14.29


Eyeshadow Palette – Create classic looks for fall with these silky, blendable and buildable shadows that deliver high impact color. The satin-finish formula feels creamy upon application and fuses to eye lids for maximum coverage and long-lasting color payoff. Bare Necessities encompasses the many shades of nude for a stylish, elegant combination. Precious Gems is formulated to deliver high shimmer and pigmented color that features a spectrum of jewel tones from emerald green, rich cobalt, deep violet, bronzed gold, to a shimmery dark brown and an intense burgundy. Now available in Bare Necessities and Precious Gems.

Price: $14.29

Eyeshadow Quad – Shine bright with these chic metallic shadows for fall. Sonia’s fan favorite quads of super soft shadows may be applied dry or wet, are beautiful worn alone or blended together and glide on for a smooth, even finish. Whether you’re going for subtle shimmer or a high intensity pop of color, the combination of platinum, champagne, gold and bronze will create festive looks all season. Available in The Metallics.

Price: $13.69

Nail Colour – Fall wouldn’t be complete without new nail colours to accent any look for the season. Sonia’s signature 3-free formula delivers creamy, long-lasting color with a high-shine, chip-resistant finish. Available in 7 new shades: One Fine Day, a ballet pink, Naval Academy, a deep navy, Dime a Dozen, a metallic silver, On the Hunt, a rich hunter green, Jewel Orchid, a brilliant berry, Scarlet Starlet,a full-bodied red, and Wicked Attraction, an intense dark Bordeaux.

Price: $4.79


Tara Lowenberg or Tara Yamaoka, TL Communications, 212-375-8660
Target Public Relations, (612) 696-3400

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