Argos reported 90% YoY increase in sales of instant cameras in the last week

Milton Keynes, UK, 2014-8-22 — /EPR Retail News/ — Over the past week, sales of instant picture cameras have soared as Brits opt for the retro camera look to capture their precious memories while out and about this summer.

Digital retailer Argos has reported a 90 per cent year on year increase in sales of instant cameras in the last week, as snappy-happy Brits head to festivals, weddings and on holiday with friends and family.

Hasmita Patel, Camera Buyer for Argos said: “We have seen a real demand this year for instant cameras, with photo sharing sites like Instagram inspiring people to use cameras to achieve that retro, vintage look. What’s also clear is that our customers want hard copies of their photos reflecting times before social media became part of everyday life.

The cameras have proven especially popular with young people as they are a fun way to capture moments like birthdays, GCSE results days and on holiday. Cameras such as the FujiFilm Instax Instant Camera series allow users to develop their own photos on the spot, while looking fun and retro in their design.

We predict the next couple of weeks are going to be a big for camera sales, as families continue to make the most of the school holidays, as well as the run up to Christmas”.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos_PR.

About Argos
Argos is a leadingUKdigital retailer, offering around 43,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with 738 million website and app visits in the 12 months to February 2014. Argosserves around 123 million transactions a year through its network of 734 stores.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

###