São Paulo, Brazil, 2014-9-9 — /EPR Retail News/ — On 28 August 2014, Carrefour opened its first Carrefour Express store in Brazil, in the Tatuapé district, in the east of São Paulo. The new store comprises three main areas. The first is for sweets, fresh beverages and snacks. The second provides customers with easy access to daily-use products, such as cereals, bread, yoghurt and cooked meats. The third area is for grocery products, cat and dog food and beauty and hygiene products.
Carrefour Express is a practical and effective store format for everyday fast-moving consumer goods featuring a range of products specially adapted to local customers’ needs at competitive prices.
As the Group expands its coverage in Brazil, Carrefour plans to open more convenience stores, with another set to open shortly in São Paulo. This way, it is bolstering its multi-format and innovative offering in order to meet a growing demand on the part of consumers: they want to make more frequent shopping trips close to where they work or live, buying fewer goods, but simply and quickly.
Carrefour, which opened its first convenience store 30 years ago, now operates more than 5800 such stores in 10 different countries.