Starbucks and the Seahawks team up to raise money for A Better Seattle

SEATTLE, 2014-9-18— /EPR Retail News/ — As long-time supporters of the Seattle community, Starbucks and the Seahawks are teaming up to raise money for A Better Seattle (ABS) an initiative founded by Head Coach Pete Carroll who believes in helping people be the best they can be on and off the field. ABS partners with YMCA’s Alive & Free street outreach program to engage and connect high-risk youth with programs and services that support them in making choices to reach a better future.

These kinds of strategic investments are part of Starbucks comprehensive approach to help build the next generation of extraordinary leaders and a continuation of Pete Carroll’s intention of bringing sustainable solutions that transform the lives of young men and women.

In support of the partnership, from Sept. 2-21, when customers pay with their Seahawks Starbucks Card, Starbucks will donate 25 cents to ABS per transaction.

In addition, Coach Pete Carroll and a select group of Seahawks players and YMCA’s Alive & Free outreach workers will be “guest baristas” at ten local Starbucks stores, where they will serve customers and fans, and share their commitment to helping our local youth succeed.

Guest Barista Event Details:

Tuesday, September 16
11:00 a.m.  Starbucks store locations announced on and via Seahawks social channels

2:00- 3:00 p.m.  “Guest barista” appearances by Coach Carroll, Seahawks players & YMCA Alive & Free Outreach Workers

2:15 – 2:30 p.m. Coach Carroll and Starbucks vp regional operations Carol Wise available for media interviews

​4:00 p.m. the Starbucks Newsroom will have event photos and quotes for media use

Russell Investments Center – 1301 2nd Ave (2nd floor), Seattle

505 Union Station – 505 5th Avenue South, Seattle

23rd and Jackson – 2300 S. Jackson, Seattle

University Village – 4634 26th Ave NE, Seattle

MLK Way – 2921 Martin Luther King Jr. Way, Seattle

Downtown Bellevue – 10214 NE 8th Street, Bellevue

Rose Hill – 12209 NE 85th Street, Kirkland

Parkway Supercenter – 17489 Southcenter Parkway, Tukwila

Sunset Boulevard – 4637 Sunset Blvd, Renton

VMAC, I-405 and NE 44th – 1785 NE 44th Street, Renton


Starbucks – Erin Shane, 206-318-7100 or
Seahawks – Jeff Garza, 206-255-4661 or

About Starbucks
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting high-quality arabica coffee. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through our unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup. To share in the experience, please visit us in our stores or online

About A Better Seattle
A Better Seattle (ABS) works to reduce Seattle area youth gang violence by forging public-private partnerships that help generate the motivation and resources for at-risk youth to take control of their lives and strive for better futures. ABS has supported YMCA of Seattle’s Alive & Free street outreach team which serves youth impacted by gangs, violence and the juvenile justice system.  Since ABS launched in 2011, twelve street outreach workers have been hired.  For more information visit

For more information on this news release, contact the Starbucks Newsroom.


Starbucks and the Seahawks team up to raise money for A Better Seattle

Starbucks and the Seahawks team up to raise money for A Better Seattle

New Starbucks® app for Android™ free and available for download at Google Play

SEATTLE, 2014-9-18— /EPR Retail News/ — Through the new Starbucks® app for Android™, customers in the U.S., U.K. and Canada can now experience a streamlined design, including “Shake to Pay,” and easy access to their account and My Starbucks Rewards® information. Additionally, customers can now recognize their barista with a tip from their Android™ or iOS mobile device at more than 7,000 company-operated stores in the U.S.

Digital tipping has long been a top suggestion on, an online community for people to share, vote, discuss and put into action ideas on how to enhance the Starbucks Experience.

With the updated Starbucks® app for Android™, customers can:

  • (NEW!) Digitally tip baristas – U.S. Only
  • (NEW!) Simplify the payment process using “Shake to Pay”
  • Pay for Starbucks purchases right from an Android™ device
  • Check or reload a Starbucks Card balance
  • Consolidate Starbucks Card balances
  • Find stores, directions and access store-specific hours and amenities
  • Track Stars and redeem rewards through the My Starbucks Rewards® program

The Starbucks® app for Android™ is free and available for download at Google Play

To learn more about the Starbucks® app for Android™ visit

For more information on this news release, contact us.


New Starbucks® app for Android™ free and available for download at Google Play

New Starbucks® app for Android™ free and available for download at Google Play

Tesco to supply 40,000 boxes of nutritious cereal to breakfast club charity Magic Breakfast for children to start the day with healthy meal

Cheshunt, England, 2014-9-18— /EPR Retail News/ — Thousands of children are set to benefit from a brand new charity partnership between Tesco and breakfast club charity Magic Breakfast.

Magic Breakfast provides free food to over 8,500 school children in more than 250 primary schools every day, helping to make sure pupils don’t start their morning lessons hungry.

Having a nutritious breakfast helps children learn and sets them up for leading a healthier life. 32% of children in the UK regularly miss breakfast and, as a result, their health and education can suffer.

Starting this month, Tesco will supply 40,000 boxes of own-brand nutritious cereal to Magic Breakfast for children to eat at its breakfast clubs. Boxes of own-brand cereal on sale at Tesco stores will also feature information about the charity and how people can donate.

As well as helping to make sure children get enough food to do well at school, Magic Breakfast also helps to promote a diet that is lower in sugar, saturated fats and salt.  The charity targets schools in deprived areas where over 35% of the children are eligible for Free School Meals.

Carmel McConnell, CEO of Magic Breakfast said:

“Magic Breakfast was set up out of love and concern for children and a belief in their potential, given the right start. A hungry child cannot concentrate. This new Tesco donation of cereals will save the charity thousands of pounds this year, money we can use to extend to new schools who need help to reach hungry school children. It seems wrong to us for any child to miss out on the most important lessons of the school day simply through lack of a good breakfast.”

Greg Sage, Community Director for Tesco said:

“We’re incredibly excited to work with Magic Breakfast – their dedication means children don’t start school on an empty stomach, which can make a real difference to a child’s academic achievement.

“Magic Breakfast also does fantastic work to promote a healthy diet to children, something we’re committed to at Tesco. We’re removing sweets and chocolates from checkouts at all our stores, and through The Tesco Eat Happy Project we are helping children to have a happier and healthier relationship with food.

“We’re going to work together with Magic Breakfast to make a real and positive difference to children’s lives.”

Notes to editors

About Magic Breakfast: Magic Breakfast is an independent charity providing free, healthy breakfasts to over 8,500 primary school children in England. The charity supports schools where more than 35% of pupils are eligible for Free School Meals by helping them set up and run their own breakfast clubs. To meet increasing demand, Magic Breakfast is expanding and will be reaching secondary and SEN pupils too. It is aiming to be feeding 14,500 children by Christmas.

In 2014, Magic Breakfast was the successful applicant in the School Food Plan Lot 3 funding from the Department for Education to set up 184 new breakfast clubs.  For more information on the charity please visit:

About Tesco’s big ambition on health: Last year Tesco announced a commitment to help customers and colleagues live healthier lives.  This new partnership is part of the work Tesco is doing to meet that commitment, alongside The Tesco Eat Happy Project, which so far has taught over 300,000 children about the food they eat, sponsorship of Race for Life and the removal of sweets from all Tesco checkouts in January 2015. In the past year, Tesco customers and colleagues have raised £13m for Diabetes UK. To find out more about The Tesco Eat Happy Project, please click here:

For more information please contact the Tesco Press Office on
01992 644645

We are a team of over 500,000 people in 12 markets dedicated to providing the most compelling offer to our customers.

Carrefour partner and franchise the Majid Al Futtaim Group opened two new stores under the Carrefour banner in Dubai

DUBAI, 2014-9-18— /EPR Retail News/ — Carrefour partner and franchise, the Majid Al Futtaim Group, has opened two new stores under the Carrefour banner in Dubai: Carrefour “Burjuman Dubai” and Carrefour Market “Wasl Road.”

The Carrefour “Burjuman Dubai” hypermarket opened at the end of August in Dubai city, United Arab Emirates.

Carrefour “Burjuman Dubai”, with its 3,800m² sales area, is located in a shopping centre that has 300 shops, numerous parking places and a metro station of the same name close by.

On 13 September, 2014, Carrefour Market “Wasl Road” also opened its doors in Dubai city.

The Carrefour Market “Wasl Road” supermarket, which has a sales area of 1,600m², is located in a small shopping centre with about 50 shops and 400 parking places.

The Majid Al Futtaim Group currently has 129 stores, 61 of which are Carrefour hypermarkets, 67 Carrefour Markets and 1 Web store, in 14 countries.


Carrefour partner and franchise the Majid Al Futtaim Group opened two new stores under the Carrefour banner in Dubai

Carrefour partner and franchise the Majid Al Futtaim Group opened two new stores under the Carrefour banner in Dubai


Carrefour Italia opened its first supermarket Carrefour Market “Gourmet” in Milan

MILAN, 2014-9-18— /EPR Retail News/ — Carrefour Italia opened its first supermarket Carrefour Market “Gourmet”. Located in Piazza Gramsci 13 in Milan, this innovative store offers a selection of Italian excellence in all the food sectors in a convenience of a neighborhood supermarket. Fruits and vegetable products of the season produced on the spot, fresh fish only served at the counter, great traditional Italian specialties in the butcher’s shop, warm bread served until sunset, over 400 of types of Cooked pork meat and cheeses and a cellar rich in wines, complete the assortment of well-known brand names and Carrefour products. In all, there are 11,000 items for the customer to experience a new shopping experience.

Innovative customer service experience complete the products offer: photographic prints, laundry room, free wi-fi, refrigerated wine cellar. The store will offer free cooking classes and cake design to its customers during the weekend, open to all, as well as cooking shows and educational events for wine stewards. Finally, a free app “myCarrefour” allows the customer to shop in the store by using the smartphone as a reader.

Opened from 8am to 10pm (from 9am on Sundays), the new Carrefour Market unites taste and convenience.


Carrefour Italia opened its first supermarket Carrefour Market “Gourmet” in Milan

Carrefour Italia opened its first supermarket Carrefour Market “Gourmet” in Milan

Argos to hire around 10,000 seasonal workers to help serve Argos’ 60 million customers during Christmas shopping season

Milton Keynes, UK, 2014-9-18— /EPR Retail News/ — Leading high street retailer Argos is looking for around 10,000 seasonal workers to help serve the 60 million customers who will shop with Argos during the peak Christmas shopping season.

Extra customer advisors will be on hand to ensure millions of wish lists are fulfilled in time for the big day. With toys, video games, tablets and phones expected to be popular with customers this year.

Roles are available across all of our stores in the UK, including over 30 of Argos’ new digital stores in different formats, which combine the benefits of online shopping with a physical store.

Initial contracts for the store roles are for around three months, with the potential for some roles to become permanent at the end of the season, where vacancies exist.

Sonia Astill, HR Director, Argossaid: “As we approach our busiest shopping period of the year, we need the extra support in our stores. We are looking for people who are customer focussed, energetic and enthusiastic to join our teams to ensure we continue to deliver brilliant customer service.

“People are at the heart of our transformation as a business and we are excited to welcome new people at this key time for us. We can offer fantastic, flexible training that will also benefit colleagues for the long term.

“Argos has been a traditional part of the UK Christmas for forty years. Our ability to deliver a choice of 43,000 products for the whole family within easy reach is why millions of people visit our stores over the festive period.”

Argos serves more than 123 million customers throughout its 734 stores every year, with 95 per cent of the population living less than 10 miles from an Argos store.

The roles are available nationwide:

Country       Number of vacancies
England            Around 8000
Scotland            Around 700
Wales            Around 500
Northern Ireland            Around 250
Republic of Ireland            Around 500


New team members will receive competitive rates of pay and immediate benefits of 10 per cent staff discount at Argos and 20 per cent discount at sister company Homebase. The ‘My Benefits’ scheme gives all staff exclusive savings and local discounts both online and in a variety of other high street retailers.

Successful applicants can gain valuable and transferable skills via Argos’Open Doortraining system. This enables them to work through retail training modules at work, on the move or from the comfort of their own home using their smartphone, tablet or PC.

For the first time ever, colleagues will also be able to play an active role in supporting Argos’ official charity partners – Alzheimer’s Society, Alzheimer Scotland and The Alzheimer Society of Ireland – by undertaking an awareness session to become a Dementia Friend.

By 2015, there will be 850,000 people living with dementia in the UK, with this number expected to hit two million by 2051 if no action is taken. Becoming a Dementia Friend is about understanding more about dementia, and being aware of the small things you can do to help people with the condition.

For the third consecutive year, Argos will be continuing its successful partnership with TUI UK, parent company of Thomson and First Choice, under which summer seasonal workers with the travel company can apply for roles in their local Argos store for the winter season.

All applications must be made by visiting



 Notes to Editors:

For regional breakdowns or more information, please contact the Argos Press Office on 0845 120 4365 or email:

About Argos
Argos is a leading UK digital retailer, offering around 43,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year and 738 million website and app visits in the 12 months to February 2014.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 734 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.


Home Retail Group Charity Partnership

  • Together Alzheimer’s Society, Alzheimer Scotland and The Alzheimer’s Society of Ireland are Home Retail Group’s charity partner 2013 – 2015. Home Retail Group comprises Argos, Homebase and Habitat.
  • The majority (83%) of people with dementia want to live in their own homes and yet more than one in ten people living with the condition will go unnecessarily into long term care because they don’t have enough support.
  • This year, over 225,000 people in the UK will develop dementia. Together Home Retail Group, Alzheimer’s Society, Alzheimer Scotland and The Alzheimer Society of Ireland will raise millions to support them to stay in their own home and be part of community life for as long as possible.
  • The money raised by Argos and Homebase colleagues and customers will fund Singing for the Brain® therapy groups, Dementia Cafes and Dementia Support services around the UK and Ireland.
  • You can support our work by calling 0845 678 7678 or visiting


Dementia, Alzheimer’s Society, Alzheimer Scotland and The Alzheimer Society of Ireland

  • By 2015, there will be 850,000 people living with dementia in the UK, with this number expected to hit two million by 2051 if no action is taken.
  • People can read about living well with dementia at
  • The statistics in this press release are calculated using findings from four Alzheimer’s Society reports – Support.Stay.Save. Dementia UK, Mapping the Dementia Gap and Dementia 2014.
  • Dementia can happen to anyone. It is caused by brain diseases; the most common is Alzheimer’s. As the brain shuts down, a person gradually loses the ability to do the things many of us take for granted from enjoying conversations with family or friends to eating or dressing without help. There is currently no cure for dementia. But with the right support, people can live well with dementia.
  • Alzheimer’s Society, Alzheimer Scotland and The Alzheimer’s Society of Ireland champion the rights of people living with dementia and the millions of people who care for them.
  • Alzheimer’s Society is the leading support and research charity for people with dementia, their families and carers in England, Wales and Northern Ireland. Alzheimer Scotland provides information and support to people with dementia, their carers and families in Scotland and also funds research. The Alzheimer Society of Ireland is the leading dementia specific service provider in Ireland.


Kesko opens three new stores in St. Petersburg, Russia

St. Petersburg, Russia, 2014-9-18— /EPR Retail News/ — Kesko opened three new stores in St. Petersburg today. The new K-ruoka, K-rauta and Intersport stores are located in a property owned by Kesko in the northern part of the city, at Parashutnaya Ulitsa 60, on the main street leading out of the city to the ring road. The neighbouring area currently has a population of around 100,000 and the area is growing rapidly. This is the first time all of Kesko’s chains operating in Russia opened their stores on the same site at the same time.

The K-ruoka store is the chain’s fifth store. According to Kari Heiskanen, Kesko Food’s Country Director for Russia, the K-ruoka stores already operating in St. Petersburg have been excellently received.

“Customers have appreciated the concept that focuses on freshness, high quality and Finnish products.”

The new K-rauta replaces the smaller K-rauta store at Shuvalovsky Prospekt. In Russia, K-rauta has a total of 13 stores in St. Petersburg, Moscow, Tula, Jaroslav and Kaluga.

Kesko has been a sports trade operator in Russia since 2011. There are currently a total of 19 Intersport stores in the Moscow, St. Petersburg and Novosibirsk areas.

The stores’ website addresses are:, and

Further information is available from Kesko Food’s Country Director for Russia, Kari Heiskanen, tel. +7 812 331 7723.

Kesko ( is a highly valued listed trading sector company. It manages retail store chains that are valued by customers and efficiently produces services for retail store chains’ purchasing, logistics, network development and data management. Kesko’s operations include the food, home and speciality goods, building and home improvement, and car and machine trades. Its division parent companies and chains act in close cooperation with retailer entrepreneurs and other partners. Kesko has about 2,000 stores engaged in chain operations in Finland, Sweden, Norway, Estonia, Latvia, Lithuania, Russia and Belarus. Kesko and K-retailers form the K-Group, whose retail sales totalled around €12 billion (VAT 0%) in 2013. The K-Group employs around 45,000 people.

Besides Finland, Kesko also seeks growth particularly in the Russian market. In addition to five K-ruoka stores, Kesko has 13 K-rauta stores and 19 Intersport stores in Russia. Konekesko also exports Yamarin boats to Russia.

John Lewis to create more than 100 new jobs with the opening of ‘at home’ shop in Worcester in 2017

LONDON, 2014-9-18— /EPR Retail News/ — John Lewis has today announced plans to open an at home shop in Worcester in 2017. The shop will be located in between junctions six and seven of the M5 on a new retail scheme. The site at Newtown Road is being developed by Land Securities plc.

John Lewis will invest £7 million in the shop and will create more than 100 new jobs, boosting local employment. The John Lewis at home will be a new build, extending over two floors with the ground and first floor selling areas totalling 40,000 sq ft, the plans also include a customer café.

The John Lewis at home format focuses on furniture, furnishing accessories, electrical and home technology. To allow customers to access and order a wider John Lewis assortment from, customer online ordering points will be located throughout the shop and customers will also be able to use the free John Lewis Click and Collect service.

Andy Street, managing director, John Lewis, said: ‘Worcester has long been a sought after destination for us, and I am delighted that we have now found an opportunity to bring John Lewis to the city. We believe the opening of a John Lewis at home in Worcester will offer customers in the local area a broader, modern, more convenient shopping offer. We look forward to becoming part of the local community and hope to add to the city’s growing success.’

The John Lewis at home concept successfully launched in Poole in October 2009 and there are now 10 at home shops across the country. The opening of Worcester will follow the opening of a flagship regional department store in Birmingham demonstrating increased investment from the retailer in the West Midlands area.

Tim Harrison, director, store development, commented: ‘At John Lewis we are committed to the communities in which we operate. Through the recruitment of over 100 new local Partners and our work with local community groups and charities, our aim is to become a fully integrated part of the local community. We will be supporting Land Securities through their planning application and hope the site and our unique offering will be a welcome addition to Worcester and surrounding areas.’

Nick Duffield, Portfolio Director for Land Securities, said: ‘This is good news for Worcester. Bringing John Lewis to our proposed Worcester Woods development will make Worcester an even better destination for shoppers.’

Notes to editors
John Lewis – John Lewis operates 42 John Lewis shops across the UK (31 department stores, ten John Lewis at home and a shop at Heathrow Terminal 2) as well as It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership where all 90,000 staff are Partners in the business.

John Lewis, ‘Multichannel Retailer of the Year 2014’1, ‘Best Overall Retailer’2 and ‘Best Retailer 2014’3, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. stocks over 250,000 products, and is consistently ranked one of the top online shopping destinations in the UK. ( John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.

1 Oracle Retail Week Awards 2014
2 Verdict Consumer Satisfaction Awards 2014
3 Which? Awards 2014

You can follow John Lewis on the following social media channels:

For further information please contact

John Lewis
Laura Tattam, Senior Press Officer, Community
Telephone: 020 7592 5715

Channel 4 confirms substantial 14 episode recommission of Weekend Kitchen with Waitrose

LONDON, 2014-9-18— /EPR Retail News/ — Channel 4 has confirmed a substantial 14 episode recommission of Weekend Kitchen with Waitrose – the first time an advertiser funded programme in the live cookery genre has been renewed by the broadcaster.  This recommission will see the show build on the success of its initial 12 week run on Channel 4, and will confirm the series’ place at the heart of the broadcaster’s Saturday morning schedule.

Weekend Kitchen with Waitrose, a 60 minute Saturday morning lifestyle and cookery programme produced by Spun Gold, on Channel 4, maintained a strong weekly audience across the first series which launched in April and attracted an increased share of ABC1 viewers to the channel in its time slot.

Rupert Ellwood, Head of Marketing Communications, Waitrose, says: ‘We’re very pleased to be going ahead with the second series. The first run informed and entertained viewers as well as helping us to reach our target audience. Traditional advertising is still crucial but this TV format gives us a chance to connect with viewers in a meaningful way. There was also the added benefit of some great sales uplifts on ingredients featured by celebrity chefs in their recipes.’

Jonathan Lewis, Head of Digital & Partnership Innovation, Channel 4, says: ‘We’re committed to exploring bold and creative programme funding models by working with premium partners like Waitrose to develop long term partnerships of scale that ultimately deliver more than a TV show, but an extension of the brand.’

David Sayer, Head of Daytime, Channel 4 says: ‘We’re delighted to welcome Weekend Kitchen with Waitrose back for a second series, the show has proved a great fit for Channel 4’s Saturday morning schedule with Steve and Lisa the perfect combination to present the show.’

Nick Bullen, Managing Director, Spun Gold, says: ‘When we developed the show, we recognised very quickly that the partnership with Waitrose could deliver a high quality show to Channel 4. The programme has proven to be both engaging for viewers and an innovative content partnership for Spun Gold, Waitrose and Channel 4. We’re excited to build on the success of series one and we’re looking forward to producing more dynamic new content right through to the end of the year.’

The innovative branded content format, developed by Waitrose and Spun Gold for Channel 4, will return later this year. It will continue to focus on food, and entertainment, while expanding on its lifestyle content. As well as featuring celebrity guests and world-class chefs which have already featured, such as Michel Roux Jnr, Jason Atherton and Theo Randall, the series will profile young artisan food producers, celebrities’ family recipes, gardening, homeware tips and features to coincide with seasonal events such as Halloween and Christmas.

Lisa Snowdon and Steve Jones will remain as the show’s hosts with TV and radio personality and Angellica Bell continuing her role as a reporter. This new run of the hour-long show builds on the programme’s initial run from April to July 2014.

Episodes will be repeated at 11am on UKTV’s Good Food Channel the week following broadcast on Channel 4.

As well as producing content for customers across many channels in the form of videos, magazines, apps, and online resources on and for Waitrose TV. Last year, Waitrose also became the new publisher of Britain’s best-selling restaurant guide, The Good Food Guide.


For further information please contact:

Hannah Chance, Communications Manager, Corporate
Telephone: 07506 452222

Spun Gold TV
Rhiannon Hardy
Telephone: 020 3011 1023

Channel 4 corporate
Claire Cumberland
Telephone: 0207 306 8315

Channel 4 consumer
Kate Conway
Telephone: 0207 306 3751

Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village

LONDON, 2014-9-18— /EPR Retail News/ — Four-time Paralympic Champion and Active Kids ambassador, Ellie Simmonds OBE, joined local children to open a new Sainsbury’s convenience store on 15 September, on the site of her medal haul at London 2012.

The new store, in Stratford East Village, employs 25 people and offers an excellent range of fresh fruits and vegetables, an in-store bakery, a pizza counter and a cash machine.

After cutting the ribbon at the new Sainsbury’s Local, Ellie met children from Colegrave Primary School to present them with an Active Kids pack, including bats and balls, skipping ropes, hula hoops and more, worth £300. She will also get behind a competition inviting children to design a bag for life, and the winning design will be available in the store later in the year.

Ellie Simmonds said: “I do a lot of work encouraging school children to get involved in sport as part of my role as Active Kids ambassador, but it is always really nice to get out into stores and meet with Sainsbury’s colleagues too and this one is extra special since it is so close to the Olympic Park, which brings back great memories. Last time I was in a store I was let loose on the check-out, which was a lot of fun, so maybe I can help out in Stratford on opening day as they are bound to be very busy!”

Rajesh Jethva, the new store manager said: “We  know that people want to shop locally and frequently, and have been looking for a store in the area for some time, so it was great to mark the opening with a great community event bringing together local school children, representatives from our Local Charity partner Community Links, colleagues and a special appearance from Ellie Simmonds. We are looking forward to getting to know our customers and playing an important role in the local area going forward.”

The store will be open Monday to Saturday 7am to 11pm and 11am to 5pm on Sunday.

Notes to editor: Sainsbury’s has donated £136million worth of equipment since the Active Kids scheme began in 2005 and we now have over 53,000 schools and organisations registered


Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village

Four-time Paralympic Champion and Active Kids ambassador Ellie Simmonds OBE joined local children to open a new Sainsbury’s convenience store in Stratford East Village