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Tesco-owned supermarket chain in Turkey Kipa launched its 2014 Corporate Responsibility report

İzmir, Turkey, 2014-9-9 — /EPR Retail News/ — Our business in Turkey – Kipa – has today launched its 2014 Corporate Responsibility report. The report details the excellent progress our Turkish business has made over the last year in terms of embedding the ‘we use our scale for good’ corporate responsibility strategy.

Notable achievements include launching the “Eat Happy/Well Being” project, which will make a significant contribution to helping the next generation improve its relationship with food, and creating 1,400,000 new opportunities for young people and children, with initiatives such as “Store Volunteer Days”.

Our work in Turkey demonstrates how a truly global business such as Tesco has a unique opportunity to bring about positive change in communities across the world. Improving health, for example, is becoming an increasingly significant challenge everywhere and as a major food retailer we have a responsibility and opportunity to make a big difference.

That’s why we are launching children’s food education initiatives across all of our operating markets. In Turkey this is called the “Eat Happy/Well Being” project, which has been developed as part of our partnership with the Turkish Education Volunteers Foundation (TEGV). Over the next three years the project aims to provide 160,000 primary school children with skills and knowledge around physical activity and nutrition.

Helping young people onto the career ladder has been a particular focus of Kipa during the last year. 75 Community Ambassadors have been created to work with schools and support students getting important life experience. Furthermore, through the “Store Volunteer Days” initiative Kipa has also encouraged all employees to spend one day each year as a volunteer with school children or young people, including teaching them about career opportunities.

In Turkey, as in our other markets, we have continued to deliver on what we call the ‘essential areas’ of responsible business. For example, to reduce its impact on the environment Kipa has reduced its carbon footprint by 46.73% since 2006, planted over 88,000 trees in partnership with the Aegean Forest Foundation and now has 35 environmentally friendly stores, including solar power. Kipa has provided 220,000 hours of training for colleagues and helped over 300 gain promotion within the organisation. Meanwhile Kipa has shown great support for its local communities by collecting 300,000 TL to buy the Turkish Red Crescent a blood donation bus.

To find out more read the full report here.

Kipa is one of the leading retailers in Turkey with more than 190 stores in 24 cities and arroximately 9,000 employees.


Creating new opportunities for children and young people has been a real focus this year
Creating new opportunities for children and young people has been a real focus this year
EPR Retail News