LONDON, 2014-9-26— /EPR Retail News/ — Sainsbury’s is launching a new campaign across TV, print and in-store which explains a new approach to pricing for customers. This is the result of an 18 month commitment by the business to lower the regular prices of products across the grocery business.
For customers this means that they can buy what they like, when they like because the regular price of those products will be affordable everyday rather than just when that product is on promotion.
Sainsbury’s Marketing Director Sarah Warby said: “Customers tell us they find supermarket prices and promotions confusing and don’t always know who to trust when it comes to getting good value.
“So we’ve taken this feedback on board and we’re making it easier for customers to buy the products they love, whenever they like, safe in the knowledge that they can get good value all the time on all products, without having to wait for promotions.
“We will continue to run as many promotions as before and they will be just as competitive, but customers now have the added reassurance that prices will always be great value at Sainsbury’s, both on and off promotion.
The changes being made include
- Lowering base prices on thousands of lines within the food business
- Simplifying Brand Match to make it clear that we match Asda’s prices on brands – even when they’re on promotion, starting 2nd October
- Making the customer experience simpler, by: removing confusing price mechanics like fractions and percentages, consistently using round pound pricing for more of our products and moving to clearer and simpler shelf edge labels and point of sale