Paderborn, Germany, 2014-9-30— /EPR Retail News/ — Wincor Nixdorf’s new TPCustomer360 software extends the omnichannel capabilities of the company’s comprehensive retail software suite, the TP Application Suite, in the areas of customer interaction and loyalty programs. The solution allows for mass or personalized interaction between retailers and their customers across all sales channels, from in-store POS, kiosk and self-checkout systems to web, mobile and social media applications.
Achieving a 360-degree view of consumers has become an essential requirement for successful cross-channel marketing strategies in today’s increasingly omnichannel retail environment. With TPCustomer360, retailers not only have access to all personal and purchase-related information, but also know when and how their customers interact with all touch points in the shopping experience. This comprehensive view of shoppers encompasses personal information updated via mobile applications, social network interactions, e-commerce website browsing as well as in-store purchasing history.
“TPCustomer360 is unique in the market, as it offers an all-in-one approach to managing and executing all kinds of interactions with customers,” said Nicolas Pelletier, Head of Product Line Retail Software at Wincor Nixdorf. “These interactions could otherwise be reached only by integrating various applications point to point, resulting in increased complexity.”
Relevant rewards are and have always been a powerful incentive to boost sales. And TPCustomer 360 gives retailers the full view they need of customer interactions on all channels to create sales-driving reward programs. Targeting the needs of customers based on their shopping preferences for products and channels alike is a true one-to-one marketing capability. By communicating with customers in their preferred way, retailers can raise the visibility of their campaigns and drive sales.
TPCustomer 360 also helps retailers determine when they need to make changes to their reward programs. The solution offers them rich, granular reporting tools to continually refresh and optimize their reward programs – and drive up footfall, purchasing frequency, basket sizes and more.
The new Wincor Nixdorf TPCustomer360 uses software technology developed by its French partner, Maxxing. “The added value for any retailer is generated by the uniqueness of the 4D consumer concept developed by Maxxing. The 4D consumer approach drives revenue by direct interaction between consumer apps, e-commerce, stores and retailers’ organizations to manage and control sales,” says Jose Derycke, Chairman of Maxxing.
Although TPCustomer360 is independent from the POS software or the e-commerce platform used by the retailer, it is natively integrated into Wincor Nixdorf’s retail platform, TP.net 5.5. In addition to customer loyalty, TP.net provides seamless connectivity for omnichannel management, and all touchpoints to support customers’ journeys. The retail platform is part of Wincor Nixdorf’s comprehensive, modular TP Application Suite, which addresses the entire range of checkout processes required especially by large, international retailers.
Maxxing is an Independent Software Vendor (ISV) specializing in Loyalty and CRM solutions for food, non-food and specialty retailers around the world.Maxxing is a unique, modular and high-performance solution that cover all business needs and put the customer at the centre of the information system. The solution provides marketers with a range of tools to efficiently promote sales and manage the customer relationship and loyalty strategy.
Thanks to the powerful segmentation, targeting and micro-targeting features included in the tool, leveraging the customer data included in Maxxing’s behavioural database (DB) as a way to improve 4D consumer insights has never been so easy. The retailer is then able to refine marketing campaigns and interact with the consumer by delivering the right message to the right touch point at the right moment. And as a result of rewarding the consumer through all touch points and sales channels, loyalty is improved.