SHANGHAI, 2014-11-7— /EPR Retail News/ — Last night, Alexander Wang and Margareta van den Bosch of H&M were joined by celebrities including Fan Bing Bing, Chris Lee, 2NE1 and Sunny Wang to celebrate the launch of the Alexander Wang x H&M collection. LAN Wave, a raw, industrial space located along the Huangpu River was set-up with multi-level scaffolding and LED lighting elements to create a nightclub atmosphere.
Chris Lee, China’s renowned singer, songwriter and actress, kicked off the party with a rare performance, singing “Cool.” DJs Jesse Marco and Just Blaze were on the decks throughout the night. Korean group, 2NE1 surprised guests with some of their top hits, including “I Am the Best” and “Come Back Home”.
“I am so excited to launch the Alexander Wang x H&M collection in Shanghai. I’ve been wanting to do something here, and this is the perfect occasion,” says Alexander Wang.
“The event tonight has truly been an exciting evening full of surprises. From the transformation of this venue to the fantastic performances by Chris Lee and 2NE1, this celebration truly captures the high energy and urban vibe of the Alexander Wang x H&M collection,” says Margareta van den Bosch, H&M’s creative advisor.
“The collection is fantastic! It is the perfect combination of sports and fashion and it’s great how this collaboration with H&M is accessible to everyone.” says CL of 2NE1.
“I have been a great fan of Alexander Wang and this collection is edgy, wearable and covetable. I am sure many people will be waiting in line!” says Fan Bing Bing.
The collection will be available in 250 select H&M stores worldwide and online starting 6 November 2014.
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