H&M brings fashion and technology into its new tennis collection in collaboration with Tomas Berdych

Stockholm, Sweden, 2014-11-7— /EPR Retail News/ — Technology and a competitive edge are the themes of H&M’s new tennis collection, made in collaboration with Tomas Berdych, who will wear pieces from the range at the London Masters 2014.

The collection, available in selected stores as well as online from November 5, draws inspiration from Samurai Culture and fractured mineral formations, using new technologies and materials for both function and style.

“I love how this collection brings together fashion and technology,” says Tomas Berdych. “The basis of a good collaboration is being able to understand each other, to listen and to share objectives. I’m really pleased that our collaboration works so well.”

Pieces include a heat reactive printed T-shirt, and a polo decorated with a fragmented mineral pattern. As well as shorts, tights and caps, there are also pieces for keeping warm off-court in the winter months, such as a transforming parka and technical warm-up pants.The collection is the latest in a long-term partnership between H&M and tennis player Tomas Berdych, currently ranked 7th in the world. Tomas wears H&M on and off-court, as well as contributes to the design of the collection with the team at H&M.

For more information please contact:
Media Relations
Phone: +46 8 796 53 00
Email: mediarelations@hm.com

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H&M brings fashion and technology into its new tennis collection in collaboration with Tomas Berdych

H&M brings fashion and technology into its new tennis collection in collaboration with Tomas Berdych