ROCHESTER, NY, 2014-12-16 — /EPR Retail News/ — Change has been in the air at Columbia Wegmans this fall. The former Food Bar has been transformed into the Burger Bar – a new name and menu are waiting for your visit.
What’s worth noticing?<
- The delish new menu, with a focus on burgers, along with sandwich and salad options
- Every burger or sandwich comes with a salad, soup, or side dish included
- A kids’ menu that comes with a side order and a drink
- An option for a roll made without gluten containing ingredients
- A tab that’s easy on the wallet
The Burger Bar strives for the three Fs – Fast, Fresh, and Flavorful. A team of Wegmans chefs worked on the menu to meet the criteria. “We brought in proven favorites from our Burger Bar menu in Rochester, NY like the traditional American Classic Burger and the more adventuresome Lamb Gyro Burger. We have two vegetarian burgers as well,” says Executive Chef Franklin Thomas.
How the burger menu came about
A menu focused on great burgers and sandwiches began taking shape some months ago: “The Food Bar menu centered on seafood, but we also had burger options and saw how popular they were,” says Chris Brandt, culinary director of restaurants, who worked on the Burger Bar menu. Other customer favorites include the Maple Onion Bacon Burger and the Santa Monica Turkey Burger.
Sandwich combinations feature full, dinner-size portions, like the Chicken Avocado BLT with herb goddess dressing (6 ounces of chicken); or the Pub Steak Sandwich with mushrooms, caramelized onions and Adams Reserve Cheddar (6 ounces of sirloin).
Every order for a burger or sandwich includes a side order of Tuscan fries, salad or soup. For an additional $1, the side can be sweet potato fries or onion rings.
Salad lovers have options too, with entree-sized Baby Kale and Arugula Salad ($7), Grilled Cobb Salad ($7), or Caesar Salad ($6). Add chicken for $5, salmon for $6, or scallops for $7.
Kids age 12 and under can select from the regular menu or the Kids’ Meals menu, where the $5 entrees for Kid-Size Burgers, Chicken Fingers, or Mac & Cheese include a side order and a small drink.
“All the food is made from scratch with high quality ingredients and the portions are generous, so you are really getting a great value,” says Thomas. “The price for most entrees is about $10, and just $5 for a complete child’s meal. And although we love it when you enjoy your meal here with us, you can call ahead and place a take-out order.”
Wegmans Food Markets, Inc. is an 85-store supermarket chain with stores in New York, Pennsylvania, New Jersey, Virginia, Maryland, and Massachusetts. The family-owned company, founded in 1916, is recognized as an industry leader and innovator. Wegmans has been named one of the ‘100 Best Companies to Work For’ by FORTUNE magazine for 17 consecutive years. In 2014, Wegmans ranked #12 on the list.
Contact Information: Jeanne Colleluori, Communications & Media Specialist, 585-720-5750