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Toys“R”Us® extends shopping hours in its stores nationwide in the days leading up to Christmas

Time-Crunched Customers Will Find the Best In-Stock Selection on the Hottest Toys, Daily Deals, Expert Assistance and More at The World’s Greatest Toy Store®, Along with Uninterrupted Shopping from 6am Tuesday, December 23 through 9pm Christmas Eve

WAYNE, NJ, 2014-12-16 — /EPR Retail News/ — As the sound of sleigh bells draws nearer, Toys“R”Us® today announced its stores nationwide will offer extended shopping hours in the days leading up to Christmas, while also providing last-minute shoppers with “Gifts Made Easy” services, ensuring they can check off everything on their little ones’ wish lists with ease. Beginning 6am Tuesday, December 23 and continuing through 9pm Christmas Eve*, Toys“R”Us stores will be open around the clock. In addition, from Saturday, December 20 through Monday, December 22, stores will remain open from 6am until 2am**.

“With just nine days to go until Christmas, we’re providing our customers with extended store hours so they can get the toys their kids want most and complete their holiday shopping when it’s convenient for them,” said Joe Venezia, Senior Vice President, Store Operations, Toys“R”Us, U.S. “In addition, Toys“R”Us stores and will offer the best in-stock position on the hottest toys, fantastic deals every day, expert assistance from toy-trained employees and convenient services like Free Store Pick Up and Express Holiday Shipping, to help parents and gift-givers bring joy to their little ones on Christmas morning.”

Last-Minute Shoppers Rejoice! #GiftsMadeEasy In-Store and Online

Whether gift-givers are just now making their lists or checking them twice, there’s no need to dash around with the company’s new and enhanced “Gifts Made Easy” in-store and online services:

  • Hot Toys In-Stock: Toys“R”Us stores and offer thousands of toys along with the best in-stock position on the season’s most sought-after playthings. In addition, stores receive daily deliveries through Christmas Eve, ensuring shelves are decked out with all of the toys topping kids’ wish lists.
  • Toys“R”Us G.P.S. (Guru for Play Stuff) Navigators: These dedicated and friendly toy aficionados are at the ready to provide holiday shoppers with quick and helpful direction in finding hot toys and top deals.
  • Store-Specific Maps: All-new physical and digital store-specific maps and signage help shoppers quickly and easily navigate the toy aisles.
  • Express Checkout Lanes: A new in-store Express Lane for customers purchasing two items or less ensures a speedy checkout.
  • “R”Us Gift Cards and e-Gift Cards: Little ones can hold the keys to the toy universe in their hands with an “R”Us gift card, offered in a variety of fun and festive designs. Gift-givers can also purchase an e-gift card at any time for the perfect last-minute present.
  • Price Match Guarantee: Savvy shoppers can take advantage of the company’s Price Match Guarantee, as well as a flurry of fantastic deals and savings available every day until Saint Nick’s arrival.
  • Gift Finder: Online shoppers can utilize the Gift Finder on, featuring specially selected top gifts, which can be narrowed by a child’s age and interests.
  • Express Shipping: Online orders available to be shipped in 1-2 business days placed by 12pm EST on Tuesday, December 23 using express shipping are guaranteed to arrive by Christmas Eve***.
  • Free Store Pick Up: Time-crunched shoppers can choose “Free Store Pick Up” until 4pm EST on Christmas Eve and collect their items at a local store in an hour or less****.

Toys“R”Us Lights Up Times Square with 183 Continuous Shopping Hours

Toys“R”Us Times Square, the company’s flagship store, will open its doors at 7am Wednesday, December 17 and remain open through 10pm Christmas Eve, providing New Yorkers and visitors alike with 183 uninterrupted hours to complete their holiday shopping in the city that never sleeps. The World’s Greatest Toy Store® also offers specialty services such as Personal Shopping and Corporate Sales, providing customers with one-on-one attention and expertise from a highly-trained staff to help find the perfect toy for every child. Gift-wrapping and shipping to local, national and international locations is also available.

For company news and updates throughout the season, please visit “R” Holiday Press Room.

Following are selected deals available at Toys“R”Us stores now through Saturday, December 20, while supplies last (no rain checks):

  • Buy 1 Get 1 50% OFF ALL Barbie® dolls, play sets and accessories regularly priced $70 or less*****
  • Buy 1 Get 1 40% OFF ALL Charmazing™ Kits***** (offer available in-store only)
  • Buy 1 Get 1 40% OFF ALL Playmobil®*****(offer available in-store only)
  • SAVE $10 on TRANSFORMERS® Stomp & Chomp GRIMLOCK – Was $79.99; Now $69.99
  • ONLY $5.99 for Candy Land®, Chutes and Ladders® and Cootie® Classic Kids Games
  • SAVE $10 on Teenage Mutant Ninja Turtles Blu-ray/DVD/Digital Combo or Teenage Mutant Ninja Turtles Blu-ray Combo Pack with Earbuds and Masks

Following are examples of additional savings that will be available at Toys“R”Us stores during the two-day sale on Friday, December 19 and Saturday, December 20, while supplies last (no rain checks):

  • FREE SkylandersTrap Team™ Starter Pack with the purchase of ANY Xbox Game System (offer available in store only) – $74.99 Value
  • FREE $20 Gift Card with the purchase of ANY LeapTV™ Game System (offer available in store only) – $149.99 each
  • FREE The LEGO® Movie DVD with ANY LEGO construction set purchase of $60 or more (offer available in store only) – $19.99 Value
  • 25% OFF ALL Fisher-Price® Imaginext® Toys
  • SAVE $30 on Fisher-Price Imaginext 2-in-1 Supernova Battle Rover – Was $119.99; Now $89.99
  • SAVE $5 on Connect 4®, Sorry!® and Trouble® board games – Was $11.99; Now $6.99 (offer available in-store only)

*Toys“R”Us stores in Paramus, NJ, as well as Toys“R”Us Express and Outlet stores, will not be open 24 hours per day. All store hours can be found online at
**Toys“R”Us stores in Fargo, ND, Paramus, NJ and Puerto Rico, as well as Toys“R”Us Express and Outlet stores, will have varying store hours between 12/20-12/22. All store hours can be found online at
***Items that are not available to be shipped within 1-2 business days may not arrive by December 24. Shipments to all destinations within the continental United States. View the full Christmas Shipping Calendar for more details.
****Does not apply to orders for Free Store Pickup in five to 10 days. Visit for more details.
*****Discounted/Free item must be of equal or lesser value to the lowest priced item purchased. Offers cannot be combined.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 893 Toys“R”Us and Babies“R”Us stores in the United States and Puerto Rico, and in more than 730 international stores and over 205 licensed stores in 36 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand’s flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites,, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys“R”Us, Inc. employs approximately 70,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys“R”Us, Inc. can be found on Follow Toys“R”Us, Babies“R”Us and FAO Schwarz on Facebook at, and and on Twitter at

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Media Contacts:
Toys“R”Us, Inc.
Alyssa Peera

Linda Connors

EPR Retail News