PARIS, 2015-1-6 — /EPR Retail News/ — The Voice, the smash hit talent show* that has discovered artists such as Kendji Girac, Luc Arbogast and Fréro Delavega, no longer needs any introduction. For the third consecutive year, Klépierre and TF1 have renewed their partnership for The Voice Big Red Chair Tour, bringing a breath of fresh air and music into all participating centers.
This year’s program includes:
- an amazing showcase from Stacey King**, the soul diva with rock overtones who reached the semi-finals in season 3,
- a photocall with the iconic red chair so that every shopper can become a coach in this cult talent show, and leave with a photo to prove it.
With this live event, Klépierre offers visitors a new kind of fun shopping experience that is totally original and 100% consistent with its Let’s Play® campaign. The Let’s Play® attitude is all about making sure that visitors leave Klépierre shopping centers having enjoyed a completely carefree and accessibly pleasurable experience.
On Saturday January 10, the famous coaches’ big red chair will be center stage at the Créteil Soleil center, the first stop on its new adventure. Innovation 2015: the Sharing Box® photo terminal allows fans to leave with an instantly available photo. They’ll also receive a copy by e-mail they can share on social media via Mytfl1.fr.
3pm is music time with Stacey King, who will perform an exclusive showcase set completely free of charge in the six participating centers.
“The shopping center is a meeting place and a place of interaction, but it’s also a place to have fun and discover new things. We promote real-life experience to make sure that our customers enjoy life enhancing events with real heart. The Voice Tour is a perfect illustration of the Let’s Play® attitude we want to introduce into all our centers” says Sandrine Quesnel, Klépierre Group Head of Marketing and Communication.
Web users have a fortnight to try and win 2 tickets to join the studio audience for a primetime broadcast episode: 2 seats per participating center. To enter, visit the center website, Facebook page and/or mobile app.
The third edition of this exclusive tour will visit six Klépierre centers.
| Saturday January 10 Sunday, January 11 Wednesday, January 14 Saturday, January 17 Wednesday, January 21 Saturday, January 31 |
Créteil Soleil in Créteil Le Millénaire in Aubervilliers Ecully Grand Ouest on the outskirts of Lyon Espace Coty in Le Havre (no showcase) Courier in Annecy Val d’Europe in Serris Marne-la-Vallée |
* Produced by Shine France and broadcasted on TF1
** Stacey King will perform at 3 pm in each center.
ABOUT KLEPIERRE
A leading shopping center property company in Europe, Klépierre combines development, rental, property, and asset management skills. Its portfolio is valued at 14.0 billion euros on 30 June 2014 and essentially comprises large shopping centers in 13 countries of Continental Europe. Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner
and manager.
Klépierre’s largest shareholders are Simon Property Group (28.9%), world leader in the shopping center industry, and BNP Paribas (21.3%). Klépierre is a French REIT (SIIC) listed on Euronext ParisTM and is included in the SBF 80, the EPRA Euro Zone, and the GPR 250 indexes. Klépierre is also included in several ethical indexes – DJSI World and Europe, FTSE4Good, STOXX® Global ESG Leaders, Euronext Vigeo France 20 and Eurozone 120 – and is a member of both Ethibel Excellence and Ethibel Pioneer investment registers. These distinctions mark the Group’s commitment to a voluntary sustainable development policy.
For more information: www.klepierre.com
PRESS CONTACTS
Agence Influences
Souad Djouahra – 01 44 82 67 08) – s.djouahra@agence-influences.fr
Marie-Ange Pyrmée – 01 44 82 74 65 – ma.pyrmee@agence-influences.fr
Flavia Sola – 01 44 82 67 06 – f.sola@agence-influences.fr
###
