H&M’s new Conscious Exclusive collection shows what can be done with more sustainable materials, using fabrics such as hemp, organic linen and organic leather to create pieces of great individual style. The collection, worn exclusively by actress and humanitarian Olivia Wilde in the campaign, will be available in around 200 H&M stores worldwide on April 16, as well as online.
STOCKHOLM, SWEDEN, 2015-3-16 — /EPR Retail News/ — This year’s Conscious Exclusive takes inspiration from around the planet, with a focus on the versatility of the dress. An organic linen and silk sleeveless gown with a glamorous shape is printed hand-drawn images of birds. A black cocktail dress is made from Tencel and recycled wool, with an African influence in its embellished rows of recycled sequins. Meanwhile a sleeveless cocktail dress has a print inspired by Japanese ink, and is made from organic hemp, organic silk and organic cotton.
Each piece in the collection is special, whether it’s the bomber jacket made from a Tencel jacquard that’s like the reverse of a jaquard, with threads left purposefully loose, or the organic silk tuxedo blazer that’s slashed to the elbow to create a dramatic effect.
The use of more sustainable materials is varied and comprehensive, from the recycled beads on a flapper dress, to the organic leather used for a minimalist leather jacket and the stack-heeled sandals.
“I love the Conscious Exclusive collection at H&M, both for the look, and also for its ethics. This is how all fashion should be: great style that’s naturally more sustainable,” says Olivia Wilde.
“I love the global influences to this Conscious Exclusive collection and the beauty of the hand-drawn prints, made by one of our talented in house designers. And Olivia Wilde is the perfect choice for this collection, sharing with H&M a commitment to a more sustainable future,” says Ann-Sofie Johansson, Creative Adviser H&M.
GLOBAL MEDIA INQUIRIES
Only for media representatives
Phone: +46 8 796 53 00
Email: mediarelations@hm.com
Head of Communications
Kristina Stenvinkel
+46 8 796 39 08
Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95
Please note the contact details above are only for media representatives. For other enquiries contact H&M’s switchboard on +46 8 796 55 00.
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