DALLAS, 2015-5-28 — /EPR Retail News/ — Starting today, a cool Slurpee® can soothe a beast of a thirst (no kitten!). 7‑Eleven, Inc. introduces limited-edition Slurpee straws with muzzles, snouts and beaks based on four popular spirit animals – the eagle, fox, wolf and cat. The straws retail for $1.49 at participating stores.
Accompanying the collectible straws are new novelty Slurpee cups reminiscent of vintage glass milk bottles. Suggested retail price for the refillable, plastic cup is $2.99 and that includes the first Slurpee fill. Both the initial refillable cup purchase and all refills count toward 7Rewards’ Buy 6-Get 7 free drink program available exclusively through the 7Eleven mobile app.
“This summer, we want our customers to join the fun and select their own spirit animal with our new Slurpee straws,” said Laura Gordon, vice president of marketing and brand innovation. “With four options, Slurpee fans can change it up every visit. We had a lot of fun with mustache straws last summer, and we think people will be just as wild over our animal straws and Slurpee cups.”
While spirit animal straws are a fun way to sip any Slurpee flavor, the current featured Slurpee flavor is exclusive to 7‑Eleven stores – Mtn Dew® Solar Flare™. The bright red-orange drink has the bold citrus flavor of Mountain Dew® with a blast of tropical punch. Mtn Dew Solar Flare was introduced last summer as an exclusive – and very popular – Big Gulp® flavor, and is making its debut in Slurpee-form this year.
Slurpee fans sporting their favorite animal straw are encouraged to take a summer selfie and tag it @7Eleven or @Slurpee on Instagram and Twitter and share on 7‑Eleven’s Facebook page.
For those wanting some help choosing a spirit animal, here are some guidelines:
Cat – Independent, curious, unpredictable, selective, most likely to taste all Slurpee flavors before filling cup
Wolf – Sharp, intelligent, instinctive, most likely to concoct their own Slurpee creation
Fox – Nocturnal, cunning, adaptable, aware, most likely to slurp at night
Eagle – Swift, powerful, focused, dominant, most likely to slurp too fast and get a brainfreeze™
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7‑Eleven operates, franchises or licenses nearly 10,500 7‑Eleven® stores in North America. Globally, there are more than 55,800 7‑Eleven stores in 16 countries. During 2013, 7‑Eleven stores generated total worldwide sales close to $84.5 billion. 7‑Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Franchise Times Top 200 Franchise Companies for 2013; #1 on Entrepreneur magazine’s 2014 Top Global Franchise list; #10 spot on Entrepreneur magazine’s Franchise 500 list for 2015, and #3 in Forbes magazine’s Top 20 Franchises to Start. 7‑Eleven is No. 3 on Fast Company magazine’s 2013 list of the “World’s Top 10 Most Innovative Companies in Retail.” 7‑Eleven places among Top Veteran-Friendly Companies for 2014 by U.S. Veterans Magazine and is among GI Jobs magazine’s Top 100 Military Friendly Employers for 2014. Hispanic Magazine named 7‑Eleven among its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7‑Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7‑Eleven.com.
Contact:
Stephanie Shaw
7‑Eleven, Inc.
972-828-5837
Stephanie.Shaw@7-11.com
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