According to the Boston Consulting Group and Semiocast survey, Auchan is acclaimed for the quality of its private label products and its large promotional events (such as the Black Friday, the 25 Days …)
Croix Cedex, 2015-6-2 — /EPR Retail News/ — Word-of-mouth has become an essential source of competitive advantage. Indeed, there is a clear correlation between word-of-mouth and the growth of the company’s revenue.
Today it takes place both in real life (family, friends…) and on the internet (forums, social networks…), where it is easier to measure. In May, the Boston Consulting Group, in partnership with Semiocast, issued its first barometer of online recommendation.
SRI (Social Recommendation Index) reflects the netsurfers’ propensity to recommend a particular brand over its competitors. It is calculated based on the volume of positive recommendations in Internet conversations, fixed relative to the volume of criticism and weighted by the global brand awareness.
51 retail banners, i.e all players in the sector, were analyzed through a little more than 2 million verbatims. A ranking largely won by Auchan, with an almost perfect score of 98/100, thanks to the quality of its private label products and the success of its major commercial operations.
Another proof of the quality and of the daily involvement of Auchan teams, genuine audacious retailers, to continiously improve the quality of life and the purchasing power of the greatest number of customers.
40, avenue de Flandre – BP 139
59964 Croix Cedex – France