Iconic Soft Pretzel Franchise Filled the World’s Largest Cup of Lemonade
LANCASTER, Pa., 2015-6-10 — /EPR Retail News/ — Auntie Anne’s, the world’s largest hand-rolled soft pretzel franchise, helped the Adkins family of Lindenwold, New Jersey set a new Guinness World Record for the largest cup of soft drink/lemonade this past weekend.
On Saturday, June 6, Lily’s BIG Grand Lemonade Stand was held at Lindenwold Park where the previous Guinness World Record was broken with 1,735 gallons of Auntie Anne’s lemonade. A giant plastic cup, approximately 10 feet high and six feet wide, was filled and shared with event attendees. The stand raised a record-breaking amount of more than $20,000 for childhood cancer research.
The Adkins family hosts an annual lemonade stand to benefit Alex’s Lemonade Stand Foundation. Eight years ago, when Lily Adkins was just 14 months old, she was diagnosed with a brain tumor called ependymoma. After treatment at Children’s Hospital of Philadelphia and M.D. Anderson Cancer Center in Houston, Texas, Lily survived her cancer. Since then, the Adkins family has hosted lemonade stands as it is their dream that no other family endures the trauma of childhood cancer.
“The day Lily was diagnosed with a brain tumor, we lost all hope. We found our hope in the work of ALSF,” said Lily’s mom, Trish Adkins. “Whether you buy a $1 cup or $100 cup, your donation could be the one that finds the cure for childhood cancer.”
“Auntie Anne’s was honored to partner with Lily and her family as they strive to defeat cancer and we are proud to partner with Alex’s Lemonade Stand Foundation to support kids like Lily. Childhood cancer is a devastating disease and one that no child should have to deal with. It is our goal to help find cures for childhood cancer,” said Bill Dunn, Group President at FOCUS Brands, Inc. and President of Auntie Anne’s, Inc.
Auntie Anne’s partnered with Alex’s Lemonade Stand Foundation in September 2011 and has raised nearly two million dollars for childhood cancer research. The iconic pretzel brand’s annual fundraising campaign will kick-off in stores across the country on August 3.
About Auntie Anne’s
At its more than 1,500 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailer’s shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit Auntie Anne’s website, Facebook page, Twitter or YouTube account.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, ALSF has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, ALSF, a registered 501(c)3 charity, has raised more than $100 million toward fulfilling Alex’s dream of finding a cure, funding over 475 pediatric cancer research projects nationally. For more information, visit AlexsLemonade.org.
PR/Social Media Specialist