JUNE 22, LARS PEDERSEN, BESTSELLER’S COUNTRY DIRECTOR FOR GERMANY, HANDED OVER THE LOCAL GIVE-A-DAY DONATION FOR GERMANY TO SOS KINDERDORF WHO RECEIVED 1,475,420 EURO.
GERMANY, 2015-6-25 — /EPR Retail News/ — Lars Pedersen handed over the check at a formal event at SOS Kinderdorf where he also gave a speech. Among others he talked about how he delivered the good news to the organisation:
“I clearly remember the day I had to call SOS Kinderdorf to let them know the final results of GIVE-A-DAY. It was a very special moment for me, and I told Mr. Wölfle, Head of sponsor activities at SOS Kinderdorf, that what I was about to recite was not a phone number… 1-4-7-5-4-2-0… it was the final donation from BESTSELLER to SOS Kinderdorf – 1,475,420 Euro,” Lars said and continued:
“I’m very proud of the efforts of every single store and every single BESTSELLER colleague on GIVE-A-DAY. They all worked hard to generate the highest possible turnover to donate for charity.”
At SOS Kinderdorf they are, needless to say, very happy with the donation and impressed with the result:
”I’m really impressed with the commitment of the employees and customers of BESTSELLER who were able to raise this amazing amount for charity in one day,” says Prof. Dr. Johannes Münder Chairman of the Board at SOS Kinderdorf.
Building an embassy for children
SOS Kinderdorf Deutschland (SOS Children’s Villages) is an independent, non-governmental international development organisation which has been working to meet the needs and protect the interests and rights of children since 1949.
The organisation will use the donation to build an embassy for children that will function as an education and congress centre for children as well as place to advocate for children’s rights and equal opportunities.
Monday, Lars Pedersen learned more about the plans of building the embassy for children as well as the general work of SOS Kinderdorf:
“I’m pleased with the organisation’s innovative idea, not only to give young people a home, but also to help them in their daily routines. Here, I really sense the motivation of the young people, their optimism and their belief in the future,” Lars Pedersen said in his speech.
The global GIVE-A-DAY donation on 10 April amounted to 15 million Euro of which 50% was donated to local charities in 39 countries. The other 50% was donated to global charities. The German donation to SOS Kinderdorf is the biggest local GIVE-A-DAY donation.