JACK & JONES HAS SIGNED A DEAL WITH MYER DEPARTMENT STORE IN AUSTRALIA LEADING TO THE OPENING OF A NUMBER OF SHOP-IN-SHOPS DOWN UNDER DURING SUMMER AND AUTUMN 2015.
Brande, Denmark, 2015-6-25 — /EPR Retail News/ — International Sales Manager at JACK & JONES, Dennis Birk Jørgensen, says: “To gain foothold on the Australian market is an extremely good opportunity for BESTSELLER. The Australian consumers are moving in the right direction when it comes to fashion awareness, and with JACK & JONES’ price policy and platform, we can give the market a new international dimension and something the Australian consumers haven’t seen before. Our goal is to be the most inexpensive of the coolest brands.”
The products for the shop-in-shops are created in close cooperation with Myer, who is deeply involved in design process with JACK & JONES and the express team. JACK & JONES plans to introduce the Australian customers to several of their lines. This means several different shop-in-shop solutions.
Myer currently has 67 department stores in Australia, and JACK & JONES plans to open 54 shop-in-shops during a 4 week period in 40 department stores across the country. The grand opening takes place in Melbourne on 17 August.
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