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Argos launches exclusive fashion range by American clothing company Cherokee

  • 106 items available across children’s and adult’s clothing
  • Customers can benefit from introductory 25% off

Milton Keynes, UK, 2015-7-21 — /EPR Retail News/ — Families looking for durable, stylish and affordable clothing for active lifestyles need look no further thanks to the launch of a brand new fashion range exclusively designed for Argos by American clothing company Cherokee, available to customers online and in-store from Saturday 18 July 2015.

Created with life’s adventures in mind, the new collection will offer children and adults stylish, comfortable clothing which is great quality, designed to withstand active family life. Rooted in Californian lifestyle heritage, the range includes everything from laidback looks for family days out, to smart attire for special occasion and everything in between.

For little girls, some of the hot picks include glamourous faux fur gilets (£15), pretty embellished denim shirts (£15), brightly coloured jeans (£12) and floral print party dresses (£15). For the boys, there is a choice of chunky knits (from £12), relaxed chinos (£12) and colourful checked lumberjack shirts (£12). For ultimate comfort, T-shirts are 100% cotton to allow skin to breathe, and trousers have adjustable waistbands to ensure a perfect fit.

Adults can also indulge themselves with an exclusive capsule collection of 24 casual wardrobe essentials. With classic favourites ranging from checked shirts (from £16) and denim jeans (from £20) for men and women, through to cosy cable knit jumpers (£18) for men and stylish feather and down padded jackets (£40) for women.

Katherine Brown, Head of Brand Fashion at Argos, said: “Our new and exclusive fashion collection with Cherokee has been designed with the needs of modern families in mind, who are looking for clothes which look and feel great, are durable and don’t cost the Earth.

“With this range there’s even the chance for mums and daughters to buy ‘mini-me’ matching items with key pieces like the faux fur gilet (£15/£20) and red checked shirt (£12/£16), which come in children’s and adult sizes making for great photo moments on those family days out.”

Customers can take advantage of a special introductory offer of 25% off the whole Cherokee range for a limited time only¹.

Exclusive to Argos, the range is available to buy at for home delivery or free, instant pick-up from over 780 Argos stores nationwide from Saturday 18 July 2015.


Notes to Editors

¹Cherokee Launch offer, 25% off all Cherokee lines. Quote CHER25 at the till or enter on the payment page online. T&C’s:  25% off all Cherokee lines. Offer cannot be used in conjunction with any other offer or promotion. Valid from 17.7.15 to 11.8.15. Subject to availability.  THE PROMOTER: Argos Ltd, 489-499 Avebury Boulevard, Central Milton Keynes, MK9 2NW

For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact or call 0207 260 2770

About Argos

Argos is a leading UK digital retailer, offering around 50,000 products through, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

About Cherokee
Established in California in 1973, Cherokee has been making quality, stylish clothing for all the family for over 40 years. The brand sets a new standard in value and its fashion is designed with life’s adventures in mind.

Tesco previously held the license to Cherokee in the UK but since January 2015 this license has been held by Argos.


Argos launches exclusive fashion range by American clothing company Cherokee
Argos launches exclusive fashion range by American clothing company Cherokee
EPR Retail News