Argos launches exclusive fashion range by American clothing company Cherokee

  • 106 items available across children’s and adult’s clothing
  • Customers can benefit from introductory 25% off

Milton Keynes, UK, 2015-7-21 — /EPR Retail News/ — Families looking for durable, stylish and affordable clothing for active lifestyles need look no further thanks to the launch of a brand new fashion range exclusively designed for Argos by American clothing company Cherokee, available to customers online and in-store from Saturday 18 July 2015.

Created with life’s adventures in mind, the new collection will offer children and adults stylish, comfortable clothing which is great quality, designed to withstand active family life. Rooted in Californian lifestyle heritage, the range includes everything from laidback looks for family days out, to smart attire for special occasion and everything in between.

For little girls, some of the hot picks include glamourous faux fur gilets (£15), pretty embellished denim shirts (£15), brightly coloured jeans (£12) and floral print party dresses (£15). For the boys, there is a choice of chunky knits (from £12), relaxed chinos (£12) and colourful checked lumberjack shirts (£12). For ultimate comfort, T-shirts are 100% cotton to allow skin to breathe, and trousers have adjustable waistbands to ensure a perfect fit.

Adults can also indulge themselves with an exclusive capsule collection of 24 casual wardrobe essentials. With classic favourites ranging from checked shirts (from £16) and denim jeans (from £20) for men and women, through to cosy cable knit jumpers (£18) for men and stylish feather and down padded jackets (£40) for women.

Katherine Brown, Head of Brand Fashion at Argos, said: “Our new and exclusive fashion collection with Cherokee has been designed with the needs of modern families in mind, who are looking for clothes which look and feel great, are durable and don’t cost the Earth.

“With this range there’s even the chance for mums and daughters to buy ‘mini-me’ matching items with key pieces like the faux fur gilet (£15/£20) and red checked shirt (£12/£16), which come in children’s and adult sizes making for great photo moments on those family days out.”

Customers can take advantage of a special introductory offer of 25% off the whole Cherokee range for a limited time only¹.

Exclusive to Argos, the range is available to buy at www.argos.co.uk/Cherokee for home delivery or free, instant pick-up from over 780 Argos stores nationwide from Saturday 18 July 2015.

-ENDS-

Notes to Editors

¹Cherokee Launch offer, 25% off all Cherokee lines. Quote CHER25 at the till or enter on the payment page online. T&C’s:  25% off all Cherokee lines. Offer cannot be used in conjunction with any other offer or promotion. Valid from 17.7.15 to 11.8.15. Subject to availability.  THE PROMOTER: Argos Ltd, 489-499 Avebury Boulevard, Central Milton Keynes, MK9 2NW

For more information on the exclusive range, product and/or lifestyle imagery or sample requests please contact Cherokee@thisissurname.com or call 0207 260 2770

About Argos

Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 788 stores across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

About Cherokee
Established in California in 1973, Cherokee has been making quality, stylish clothing for all the family for over 40 years. The brand sets a new standard in value and its fashion is designed with life’s adventures in mind.

Tesco previously held the license to Cherokee in the UK but since January 2015 this license has been held by Argos.

###

Argos launches exclusive fashion range by American clothing company Cherokee

Argos launches exclusive fashion range by American clothing company Cherokee

Argos to launch an exclusive UK fashion range with Cherokee

Milton Keynes, UK, 2015-1-23 — /EPR Retail News/ — Leading digital retailer Argos has announced that it will be launching an exclusive UK fashion range with Cherokee, offering a range of clothing, accessories and footwear for the Autumn / Winter 2015 season.

Customers will be able to choose from a range of high quality, stylish and affordable designs available in stores and online this summer, with new lines added throughout the course of the season.

The Cherokee at Argos range will be supported by a fully integrated marketing campaign, including in-store point-of-sale and social and digital media, which supports the‘Feels Good’essence of the Cherokee brand.

David Robinson, Argos’ Chief Operating Officer, said: “Part of our transformation strategy is to broaden our product ranges and bring on board more great brands which our customers know and want. Cherokee is already a well-established clothing brand with UK shoppers and we are pleased to be able to offer our customers convenient, nationwide access to a range of new, quality Cherokee products later this year.”

Henry Stupp, Cherokee Global Brand’s CEO said: “We are looking forward to the continued globalisation of the Cherokee brand through our new partnership with Argos. The UK market, in particular, enjoys extremely high awareness and consumer satisfaction with Cherokee branded products.

“We believe the collaboration with Argos through online, catalogue and in-store will provide a great home, with a successful, growth-oriented partner that is able to fully realise the potential of the Cherokee brand in a region where demand exists for high-quality, Cherokee fashion at affordable prices.”

Cherokee will join a growing list of highly respected fashion brands for children and adults available at Argos, including Puma, Firetrap and Baby Converse, as well as other category brands new to Argos including Bose, Habitat, Dualit and KitchenAid.

The Cherokee range will only be available to buy at Argos. It will launch this summer on argos.co.uk, the Argos apps and in stores across the UK.

 

-ENDS-

 

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk.

Follow us on Twitter at @argos_PR.

 

About Cherokee Global Brands:
Cherokee Global Brands is a global marketer and manager of a portfolio of Fashion and Lifestyle brands including Cherokee®, Carole Little®, Tony Hawk® Signature Apparel and Hawk Brands®, Liz Lange® and Sideout®, in multiple consumer product categories and sectors around the world. The Company has license agreements with premier retailers and manufacturers covering over 50 countries and 7,000 retail doors plus online business around the world including: Target Stores (U.S. and Canada), Kohl’s (U.S.), RT-Mart (Peoples Republic of China), Pick ‘n Pay (South Africa), Falabella (Chile, Peru and Colombia), Arvind Mills (India and certain Middle Eastern countries), Shufersal LTD. (Israel), Comercial Mexicana (Mexico), Eroski (Spain), Nishimatsuya (Japan), Magnit (Russia), Landmark Group’s Max Stores (certain Middle East and North Africa countries), and the TJX Companies (U.S., Canada and Europe).

About Argos:
Argos is a leading UK digital retailer, offering around 50,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 123m customer transactions a year through its stores and 738 million website and app visits in the 12 months to February 2014. Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 756 stores across the UK and Republic of Ireland.

In the financial year to February 2014, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.