John Lewis has today announced plans to launch a brand new in store beauty spa concept called &Beauty.
LONDON, 2015-7-31 — /EPR Retail News/ — Revealed for the first time at the retailer’s new multi-million pound Birmingham shop when it opens on Thursday 24 September, the new John Lewis branded venture will provide salon services combined with spa treatments.
In a first for the retailer, customers will be able to choose from more than 100 treatments with trained stylists and therapists across hair, beauty and spa ranges. This includes everything from express treatments such as manicures, blow dries, pedicures and waxing through to more indulgent offers like facials, massage and hair colour.
Furthermore, a number of unique treatments have been designed for John Lewis and customers will also be able to relax before and after treatments in the dedicated Relaxation Area.
The new concept is the latest step in the retailer’s ambition to expand the services and experiences within its shops. The announcement follows the success of smaller Beauty Retreats in four John Lewis shops which host a collection of beauty brands, each with their own treatment room.
Paula Nickolds, Buying and Brand Director, John Lewis said: ‘We know that today shoppers want more than just products when they walk through our shop doors; they also want a space where they can enjoy new experiences and relax with friends and family. We always strive to offer our customers an exciting and inspiring shopping experience and today’s announcement builds on this ambition.
‘Our existing beauty and spa offers have been really successful and we wanted to find a way to take these to the next level. We are confident our customers will agree that this is achieved through &Beauty and believe that it will appeal to customers wanting to pop in for a manicure right through to those who want to spend a whole afternoon treating themselves. Birmingham will be our most innovative shop to date and we’re looking forward to revealing our new spa concept when it opens in September.’
Customers will be able to book appointments in store, online and over the phone from mid-September.
Hair treatments start at £35 and facials at £30 and include:
- Hair: cut and finish, colour and highlights
- Beauty: waxing, threading, manicures, pedicures and microdermabrasion
- Spa: massages, body treatments, facials and packages.
Products used in treatments and also available to buy will include Wella SP, Kerastase, Nioxin, Crystal Clear, Pinks Boutique, Pai, Ishga, and Lira.
Notes to editors
John Lewis – John Lewis operates 44 John Lewis shops across the UK (31 department stores, 11 John Lewis at home and shops at St Pancras International and Heathrow Terminal 2) as well as johnlewis.com. It is part of the John Lewis Partnership, the UK’s largest example of worker co-ownership and all 30,000 John Lewis staff are Partners in the business. John Lewis, ‘Best Clothing Retailer 2015’ , ‘Best Electricals Retailer 2015’ and ‘Best Homewares Retailer 2015’¹, typically stocks more than 350,000 separate lines in its department stores across fashion, home and technology. Johnlewis.com stocks over 280,000 products, and is consistently ranked one of the top online shopping destinations in the UK. John Lewis Insurance offers a range of comprehensive insurance products – home, car, wedding and event, travel and pet insurance and life cover – delivering the values of expertise, trust and customer service expected from the John Lewis brand.
¹ Verdict Consumer Satisfaction Awards 2015
Regis UK – &Beauty is a John Lewis owned concept. It is operated by Regis UK Ltd.
Regis UK Ltd, headquartered in Coventry, is a division of Regis Corporation, the beauty industry’s global leader in hair and beauty salons, hair restoration centres and cosmetology education
Regis UK Ltd operates 398 corporate owned salons in the United Kingdom, under globally recognised brand names including: Regis, Supercuts, Express Hair & Beauty by Regis, Express Beauty by Regis, Beauty Bar by Regis and Sassoon
Throughout the UK, Regis salons offers a wide range of hair care services including hair cuts, styling and colouring techniques; and also offers a wide selection of nationally recognized professional hair care products.
Beauty salons offer popular beauty treatments including: manicures, pedicures, hair removal, facials and massage.
Enquiries
For further information please contact:
John Lewis
Laura Askew
Communications Manager Online & Flagships
Email: laura.askew@johnlewis.co.uk
Telephone: 020 7798 3396
Regis UK Ltd
Zara Free/Daniel Gabriel
Telephone: 0121 456 3004