LONDON, 2015-7-31 — /EPR Retail News/ — Colleagues from Sainsbury’s in Brighton will be getting involved with this year’s Pride event by transforming the front of stores on the parade route with balloons and bunting. Whilst, for the second year running, a group of Sainsbury’s colleagues will join the parade on Saturday 1st August. This year marks the 25th anniversary of Brighton Pride.
The decorations will add to the town’s colourful turn-out for the annual celebration of diversity, and colleagues will show their support as the parade passes by their stores at the weekend.
Jamie Sanders, Brighton Pride Coordinator for Sainsbury’s, said: “Brighton Pride is always such a fantastic event and the city really comes to life in a great celebration of diversity. Many colleagues are passionate about Pride events and we’re looking forward to getting into the spirit of the event by decorating our stores and seeing around 100 colleagues take part in the parade.”
Sainsbury’s is committed to being an inclusive retailer and champions equal opportunities. Brighton Pride is one of 25 Pride events being supported by Sainsbury’s this year.