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Currys PC World announces baking star Luis Troyano as a new ambassador

LONDON, 2015-8-25— /EPR Retail News/ — Today (21st August), Currys PC World announces baking star Luis Troyano as a new ambassador. As part of his activity with the retailer to promote their range of small kitchen appliances and cookware, Luis will be creating three stunning dessert recipes, designed to inspire the nation to get into the kitchen.

Following on from his stint as a finalist in 2014’s Great British Bake Off, Luis has released his first cookbook,Bake It Great, influenced by his Spanish upbringing and full of family recipes handed down by generations. The amateur chef, whose creations were coined to be “pure alchemy” by Paul Hollywood, wrote the book to help break down the perceived complexity of baking and to help bakers of all abilities create beautiful recipes.

With Currys PC World recording a significant demand for small kitchen products, it would appear that aspiring bakers around the UK have taken inspiration once again from the show. Sales of bakeware – including cake tins, decorating accessories and bowls – are up 222% YOY, while kitchen scales are also up 25%.

Matthew Higginson, Head of Category for Small Domestic Appliances at Currys PC World, says: “We are delighted to be working with Luis – he’s such an inspiration to home-bakers and we hope his fabulous range of exclusive recipes will demonstrate that all you need is a little bit of passion and the right tech to create fabulous desserts at home.

“Our small kitchen appliance and cookware ranges boast a fantastic offering for our customers so it’s great to have Luis on board to showcase what baking magic you can create with them.”

Luis Troyano added: “Food remains my passion, and experimenting in the kitchen is something I love to do on a daily basis. With the right tools, even the most amateur baker can create stunning desserts that show flair in the kitchen and the range at Currys PC World has everything you need to help you do that.”

To view the full range of small kitchen appliances and cookware, please visit

For Luis’s exclusive recipes, please refer to the contact information below.

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For further information, please contact the Currys & PC World Press Office:

M&C Saatchi PR / / 0207 544 3600
Jovana Rajacic / / 0203 617 8460

About Currys PC World:
Currys PC World are part of Dixons Carphone plc, Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Combining Dixons Retail’s successful and sustainable multi-channel approach to electrical retailing, with Carphone Warehouse, one of Europe’s largest independent telecommunications retailers, Dixons Carphone plc began trading as a merged entity on 7 August 2014.

For more information about Currys & PC World, please visit or
Follow us on: @curryspcworld

SOURCE: Dixons Carphone plc.


Currys PC World announces baking star Luis Troyano as a new ambassador
Currys PC World announces baking star Luis Troyano as a new ambassador
EPR Retail News