Boulogne-Billancourt, FRANCE, 2015-9-29 — /EPR Retail News/ — This is the first time anything like this has been done in France: a major retailer is giving its customers and stakeholders a look behind the scenes at its stores. This event – branded “J’optimisme – behind the scenes” will run from 5 to 11 October at Carrefour stores. It will give several thousand people throughout France the opportunity to see their local hypermarkets as they have never seen them before. All during this special week, they’ll be invited to take part in fun, subject-specific workshops all about life in hypermarkets.
“J’optimisme – behind the scenes”: an immersive experience of day-to-day life in a hypermarket
Since many people still have a lot of preconceived ideas about what retail is all about, Carrefour is offering its customers a completely original experience. An interactive immersive experience during which they’ll get to meet the teams who work at the stores every day, providing customers with a broad range of high-quality products and services at the best possible prices, ensuring that the shopping experience is fun, friendly and useful.
“Discovery” workshops giving people a new Carrefour experience
A number of workshops providing insights into day-to-day life in Carrefour hypermarkets will feature on the “J’optimisme – behind the scenes” programme:
First of all, customers will discover a whole world of fresh produce at practical workshops and demonstrations. They’ll get to meet the retailer’s food preparation and fresh produce professionals alongside their partners and local producers. They’ll see how bread is prepared in a traditional bakery, they’ll watch meat being sliced by butchers, they’ll get the full experience of what it’s like to work at the fish counter or in the fruit and vegetable section… and everything else that breathes life into a hypermarket as customers make their way round it.
And then, since doing one’s job well also means making commitments and assuming one’s responsibility as a retailer in a whole range of different areas, the CSR workshop will showcase the various initiatives that Carrefour is involved in for reducing wastage and managing the waste it generates, as well as the solutions it has developed with its suppliers and service providers to reduce its energy consumption and protect the planet’s biodiversity. The workshop will provide customers with opportunities to talk with representatives of the local associations with which Carrefour has established partnerships.
The visits will end with a chat with the men and women who work at the checkouts – a role which, in addition to being essential for business, creates bonds on a day-to-day basis with all the customers. Visitors will get to shadow them and even take their places for a few minutes!
If you want to be among the first to take part in this nationwide event, register your interest at www.carrefourcotecoulisses.com or go to the reception area at your local hypermarket.
###
