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Sainsbury supports Seafood Week 2015, 9th-16th October

LONDON, 2015-10-9 — /EPR Retail News/ — Friday 9th October marks the start of Seafood week, and runs until Friday 16th October. So, o-fish-ially it’s on for 8 days but it would be a shame to not squeeze in two fish Fridays.

Seafood Week 2015 is run by Seafish – the UK authority on seafood to support a profitable, sustainable and socially responsible fishing industry – it’s all about encouraging more people, to eat more fish, more often.  There are lots of health benefits to eating fish, and as fish and seafood is so versatile to prepare and cook there are lots of tasty ways to serve it up.  We’re showing our support and encouraging our customers and colleagues to be involved through recipes and inspiration online.

Seafish has chosen to promote a different fish each day and we’ll be focusing on this through our twitter and facebook using #SeafoodWeek. So if it’s Mackerel or, even Haddock that takes your fancy we’ll be on hand to give you recipes or info about the daily species.

As the largest retailer of Marine Stewardship Council (MSC) certified sustainable fish in the UK for the fourth year running, and our commitment that all the fish we sell will be independently certified as sustainable by 2020 we think it’s important to encourage consumers to eat fish more regularly, and to think more broadly than the ‘Big 5’ which are the top 5 fish that make up for 80% of sales in the UK, these are – Cod, Haddock, Salmon, Tuna and Prawns. That’s why over the last few years we’ve run our Switch the Fish campaign to encourage our customers to try lesser known species like Lemon Sole and Hake.

Here are a few recipes to get you started:

Day one – Quick and easy fish curry

Day two – Mussels with parsley and wine

Day three – Pan-fried mackerel with kale, beetroot and blood orange salad

Look out for our updates throughout the week and for more information visit

Ally Dingwall, Aquaculture & Fisheries Manager


Sainsbury supports Seafood Week 2015, 9th-16th October
Sainsbury supports Seafood Week 2015, 9th-16th October
EPR Retail News