BESTSELLER BRANDS JACK & JONES AND VERO MODA TO SUPPLY THE OFFICIAL DANISH WARDROBE FOR THE PARALYMPIC ATHLETES GOING TO RIO

BESTSELLER BRANDS JACK & JONES AND VERO MODA WILL BE SUPPLYING THE OFFICIAL DANISH WARDROBE FOR THE PARALYMPIC ATHLETES GOING TO RIO NEXT SEPTEMBER. THE PARTNERSHIP IS AN EXTENSION OF THE ONGOING OLYMPIC PARTNERSHIP AND THE TWO COLLECTIONS SHARE THE SAME DESIGN.

Brande, Denmark, 2015-10-14 — /EPR Retail News/ — During the design process, a lot of efforts have been put into meeting the needs of the athletes, and a number of Danish top athletes incl. swimmer Rikke Møller Pedersen, rower Anne Lolk and kayaker René Holten Poulsen have been part of the design process, providing input for the designers.

“In BESTSELLER, we are once again very proud to be designing and supplying the Olympic and Paralympic wardrobes for the Danish athletes. It is quite a task we take on, but when you finally see the results on the medal podiums or at the huge opening ceremonies, it’s worth all the while”, says Jesper Stubkier, responsible for the Olympic and Paralympic collaboration in BESTSELLER.

The thorough preparations makes a difference for the athletes and having one joint collection for the two mega events helps bring a sense of unity very vital for the athletes:

“Normally, we compete individually in each our own sports, but at the Paralympics we are one big team competing for Denmark. The collection is providing a unique unity on the Danish Paralympic and Olympic teams, and I am really happy and proud that BESTSELLER is providing the same designs for the Paralympic and Olympic wardrobe – it really underlines the fact that there are no discrimination between Olympic and Paralympic elite sports,” says Paralympic sprinter and long jumper Daniel Wagner Jørgensen.

BESTSELLER also supplied the wardrobe for the Danish Olympic and Paralympic athletes in Beijing in 2008 and London 2012. Elite and team manager at the Danish Sports Organisation for the Disabled, Michael Møllgaard Nielsen is happy that the good collaboration continues in Rio:

“We are really happy that BESTSELLER once again has taken on the comprehensive task of designing and supplying the Danish Olympic and Paralympic wardrobe. The collections are not only of high quality tailored to fit the athletes’ needs, it also creates an important sense of togetherness among the Olympic and Paralympic athletes going to Rio to fight for Denmark in 2016.”

Facts:
• The collaboration is a joint-venture between BESTSELLER on one side, and JACK & JONES and VERO MODA on the other side, supplying the wardrobe.
• The wardrobe is to be used by the athletes at all time, except when in competition, during the Paralympic Games.
• The Paralympic Games takes place from 7-18 September I Rio de Janeiro following the Olympic Games held there two weeks earlier from 5-21 August.

For futher information, please contact
Jesper Stubkier, Communication Responsible at BESTSELLER
E-mail jesper.stubkier@bestseller.com
Phone +45 99 42 37 46

Michael Møllgaard Nielsen, Elite and Team Manager at Danish Sports Organisation for the Disabled
E-mail: mmn@dhif.dk
Phone: +45 20 82 02 69