JACK & JONES expands its denim and jeanswear with a junior collection

JACK & JONES expands its denim and jeanswear with a junior collection

 

BRANDE, Denmark, 2018-Feb-20 — /EPR Retail News/ — This autumn JACK & JONES expands its denim brotherhood with a junior collection. The junior collection is a line of styles in the well-known JACK & JONES design, scaled down to fit young guys aged 5 to 16. Building on its solid reputation for high quality and knowhow from 28 years in the menswear business, JACK & JONES now introduces a range of styles for the younger consumers. The first junior range will be available from autumn 2018.

FUTURE FASHION LEADERS

The junior collection is based on the existing, well-known JACK & JONES design – just scaled down in size. The expression therefore differs from the typical childlike look often offered for the younger audience.

Sales Director at JACK & JONES, Dennis Birk Jørgensen, explains; “These young consumers have evolved with digitalization into strong and independent opinion makers. They’re heavily influenced by social media and they’re discovering their own opinions on style at a rapid pace,” says Dennis and continues, “Never before has this group had more interest in clothing and as the influencers of the future, we want to be part of their world where they connect, share and shape future trends.”

By adding a junior collection, JACK & JONES closes the loop of size ranges, offering styles to the male consumer throughout his lifetime.

CRAFTSMANSHIP AND DEDICATION – IN SMALLER SIZES

Created with passion and craftsmanship, the youngest consumers will see a collection that echoes the coolest looks of the JACK & JONES adult styles. The junior collections will reflect the brand’s dedication to denim and jeanswear, offering styles from the three lifestyles; CORE, ORIGINALS and PREMIUM as well as JEANS INTELLIGENCE. “In JACK & JONES we are denim addicts and we put tons of energy and dedication into every collection and every pair of jeans. In our company, we set high standards for everything we do, and these values will naturally be reflected in each junior collection”, Dennis elaborates. The junior collections will focus on casual jeanswear with a quality, design and fitting that will appeal to the younger target group.

AVAILABILITY

The junior range will be offered six times a year, following the JACK & JONES collection flow. The first collection will be online at jackjones.com in August this year. In spring 2019, the junior collections will be available in top wholesale stores across Europe. The range will initially not be available in the JACK & JONES retail stores.

Contact:

BESTSELLER COMMUNICATION
+45 99 42 16 62
communications@bestseller.com

Source: BESTSELLER

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JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

JACK & JONES sponsors Haas F1 Team in the FIA Formula One World Championship

 

JACK & JONES announces a new partnership with the only American team competing in the FIA Formula One World Championship.

BRANDE, Denmark, 2018-Feb-03 — /EPR Retail News/ — During the 2018 season, JACK & JONES will be featured on Haas F1 Team’s racecars and team personnel as the two brands join forces on several initiatives throughout the season. With this partnership, JACK & JONES aims to demonstrate its denim superiority together with Haas F1 Team.

At the track, JACK & JONES will appear on the back of the rear wing of Haas F1 Team’s racecars and on the drivers Romain Grosjean and Kevin Magnussen.

JACK & JONES is not new to Formula One. The brand’s longstanding commitment to current Haas F1 team driver Magnussen and former team sponsorships attest to that. The partnership with Haas F1 Team is a natural continuation of a strong company history within motorsports and Formula One in particular. Henning Nielsen, Head of E-Commerce & Marketing, JACK & JONES, explains:

“The dedication and professionalism it takes to be in Formula One aligns with the values we apply in our everyday approach to denim and menswear. We strive to be the best, just like Haas F1 Team. That’s why we have supported Kevin Magnussen throughout his career and why we have decided to join Haas F1 Team this season.”

Denim is the backbone of JACK & JONES, created with meticulous craftsmanship and preparation. One single pair of JACK & JONES jeans goes through 50 pairs of hands before it reaches the end consumer in the store.

“At JACK & JONES, we’re as dedicated to denim as a Formula One driver is to their racing, and that’s why our new partnership with Haas F1 Team makes so much sense for our brand,” Henning Nielsen elaborates; “Just as Haas F1 Team pushes its cars, drivers and crewmen to extract maximum performance, we do the same with our denim to ensure quality and comfort.”

During the 2018 season JACK & JONES and Haas F1 Team will set up several creative initiatives that explore the similarities between the two industries. Both brands promise to push the boundaries within both Formula One and Denim.

Guenther Steiner, team principal, Haas F1 Team, is pleased with the sponsorship;

“We’re very proud to announce our new partnership with JACK & JONES. It’s a brand built on hard work and attention to detail that has grown very quickly and delivers a quality product. While we are still relatively new in Formula One, our objectives and work ethics are very similar to JACK & JONES. The recognition JACK & JONES has in its marketplace is what we strive for in Formula One.”

For further information, please contact:
Malene Louise Lehmann Jensen
Public Relations, JACK & JONES
+45 5215 4875
malene.jensen@bestseller.com

BESTSELLER COMMUNICATION
+45 99 42 16 62
communications@bestseller.com

Source: BestSeller

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JACK & JONES extends its range of styles with larger sizes from 2XL to size 6XL

JACK & JONES extends its range of styles with larger sizes from 2XL to size 6XL

BRANDE, Denmark, 2017-Dec-18 — /EPR Retail News/ — Plus sizes are in high demand and JACK & JONES is now meeting this demand by extending its range of styles with larger sizes from 2XL to size 6XL. The focus across all categories is fitting and well-balanced proportions that complement the plus size segment.

Menswear brand JACK & JONES is extending its range by adding sizes 2XL-6XL to the assortment. The plus sizes are spread across categories within the JACK & JONES portfolio, providing the plus size segment with a much larger selection of trend styles, designs and colours.

Sales Director Dennis Birk Jørgensen explains:

We want to make sure our consumers, regardless of their size, can get on-trend styles and look. We have done this for our well-known collections – now with styles in every size”.

OPTIMISED FITTING

We have developed the new fittings for more than a year and we have refined and adjusted through in-depth analysis and in cooperation with Hirmer, one of the German market leaders when it comes to plus size fashion:

“The years of analysis and studies we have on fitting and size was the foundation of the plus size range. We have adjusted well-known JACK & JONES fittings to the plus size segment and adapted them according to current size studies. In close cooperation with Hirmer, each product category has been examined in detail and adjusted to achieve the desired fit. It’s something that we are particularly proud of and we hope the consumers will embrace this extension of our product range”, Sales Director Dennis Birk Jørgensen continues.

The plus size collection is available across JACK & JONES’ active markets and on www.jackjones.com from August 2018. To follow current trends and seasonal colours, there will be six collections available per year.

SOURCE: BESTSELLER

For more information, please contact:
Ditte Dalsgaard Pedersen, Marketing Coordinator
Phone: +4599421899
Mail: ditte.dalsgaard@bestseller.com

 

JACK & JONES becomes the official clothing partner of top e-sport team Astralis

JACK & JONES becomes the official clothing partner of top e-sport team Astralis

BRANDE, Denmark, 2017-Sep-15 — /EPR Retail News/ — Today (13 September 2017), JACK & JONES announced a new partnership with one of the best e-sport teams in the world, Astralis. The sponsorship includes a unique design collaboration of the first ever performance optimised e-sport jersey, a wide range of activation initiatives and a merchandise collection co-designed by JACK & JONES and Astralis.

JACK & JONES will be the official clothing partner of Astralis with exclusive rights to communicate and supply clothing that enhances the players’ look and performance. The collaboration between the two is based on shared values and new, unexplored business opportunities. Henning Nielsen, JACK & JONES explains:

“We are truly impressed by Astralis’ professionalism and strong performance, as well as their dedication – those are exactly the values JACK & JONES believe in. Partnering up with Astralis to create and present something new and unique to the e-sports scene is a natural expansion and continuance of a strong company history within collaborations. Besides an obvious value match, we share the approach to always strive to be the best within our game, and the creation of a new player’s jersey and performance uniform with the unique requirements in e-sports is a perfect example of just that.”

Jordi Roig, CCO of RFRSH Entertainment who is responsible for Astralis’ partnerships, is very pleased with the partnership:

“Astralis is all about constantly improving, finding the edge and optimizing their performance through professionalism, dedication, practice and a healthy lifestyle. One of the areas, where e-sports has yet to develop is the clothing and the gear the teams play and practice in. Like we have done in other areas of performance optimisation, we have been looking to find a partner with the expertise and desire to design and produce a new jersey/uniform and training line especially for e-sports based upon the demands and wishes of the players and we have found that in JACK & JONES. On top of a shared desire to win, through their position as Europe’s leading producers of menswear and -fashion with a vast range of styles and designs, JACK & JONES is also the perfect match for the Astralis players, who all have very different styles, both in the game and outside.”

By Astralis and JACK & JONES teaming up, Astralis becomes part of JACK & JONES’ sponsorship portfolio – including renowned sports professionals such as F1 driver Kevin Magnussen, and Premier League goalkeeper, Kasper Schmeichel.

“In JACK & JONES we believe in supporting performance driven teams and individuals – it’s our company culture. The e-sport industry is experiencing tremendous growth, not only in terms of active players and fan communities, but also as an entertainment product. Therefore, we see a great opportunity to become part of this development.” Henning Nielsen continues.

E-sport is expected to reach 500 million fans by 2020 and will thereby outgrow basketball´s 400 mill fans by 2018. The audience is found mainly in millennials and generation Z’s.

“Besides our shared brand values, we also have a great match in our target audiences. We continuously strive to engage and interact with our consumers in new and innovative ways. By teaming up with Astralis we know that we will meet the interest of our consumer.  Both JACK & JONES and Astralis have many loyal fans and consumers and with our cooperation we see lots of opportunities to cater for their needs and give them something back.” Henning Nielsen elaborates.

JACK & JONES and Astralis will be working closely together on many different on-and offline initiatives, including fan hangouts, Meet n’ greets, SoMe activities, competitions, merchandise collections and a unique design collaboration.

“Our brand promise is to make our consumer proud, secure and satisfied – and by teaming up with Astralis we aim to keep that promise,” Henning Nielsen ends.

The merchandise collection and the first ever e-sport jersey will be presented at an exclusive fan event in connection with BLAST Pro Series in Copenhagen in November 2017, where fans will be invited to meet the players and be the first to get the unique shirt, co-designed by JACK & JONES and the Astralis players.

BESTSELLER COMMUNICATION

+45 99 42 16 62 / communications@bestseller.com

SOURCE: BESTSELLER

The Danish Olympic team graced the opening ceremmony in Rio in style wearing JACK & JONES and VERO MODA outfits

The Danish Olympic team graced the opening ceremmony in Rio in style wearing JACK & JONES and VERO MODA outfits
The Danish Olympic team graced the opening ceremmony in Rio in style wearing JACK & JONES and VERO MODA outfits

 

Rio de Janeiro, Brazil, 2016-Aug-09 — /EPR Retail News/ — Last night (05 august 2016), as the Danish Olympic team entered the Estadio do Maracanã in Rio, they did so in style wearing JACK & JONES and VERO MODA outfits.

At the opening ceremony, flagbearer and tennis star Caroline Wozniacki looked stunning, as she led the biggest Danish team of athletes since 1996 onto the world stage.

The Danish men were dressed in a stylish blue tailored suit by JACK & JONES Premium with a crisp red and white striped tee underneath to signal Denmark, while still keeping the formality level of an opening ceremony.

The women were dressed in a delicate red VERO MODA dress with a small jacket over the top to match the men’s blazers. The two outfits were further brought together by a unique Danish Rio 2016 emblem on the chest of each of the jackets.

As the athletes prepared in the Olympic village yesterday, employees from BESTSELLER helped out with the final touches and styling of the clothes before the big opening ceremony event., making sure that each athlete looked their very best.

ABOUT THE OLYMPIC PARTNERSHIP
BESTSELLER and its brands VERO MODA and JACK & JONES are proud sponsors of the Danish Olympic and Paralympic athletes. The partnership includes an entire wardrobe for the athletes including opening ceremony wear, casual wear, red and white “Denmark” wear, medal suits and formal reception wear.

Contact:

E-mail: contact@bestseller.com
Phone: + 45 99 42 32 00

Source: Bestseller

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BESTSELLER brands VERO MODA and JACK & JONES team up with Danish athletes to design the official wardrobe for the Danish team going to Rio

BRANDE, Denmark, 2016-Jul-13 — /EPR Retail News/ —‘We are red, we are white, we are Danish dynamite…’ This was the anthem of the renowned Danish 80’s football team. In 2016, Denmark has no football team at the Euros, so the Danes are eager to be #allforrio and support the Danish athletes going to the Olympic Games this summer.

TEES, POLOS AND MORE
On July 18, the Danes will be able to put action behind their support of the Danish athletes and buy selected items from the official Danish Olympic collection by JACK & JONES and VERO MODA. The selection available to the Danish fans includes cool t-shirts with catchy statements and Danish colours along with classic polo shirts and a few dresses, shorts and sweatshirts.

EXCLUSIVE STYLES
The Olympic styles are exact replicas of the ones designed and used by the Danish athletes, and can be bought exclusively at bestseller.com/olympic. A selection of the menswear styles will also be available in JACK & JONES stores across Denmark as of 18 July.

ABOUT THE OLYMPIC COLLECTION
BESTSELLER brands VERO MODA and JACK & JONES have teamed up with a number of Danish athletes to design the official wardrobe for the Danish team going to the Olympic Games in Rio this summer. The collection contains everything from official opening ceremony wear to formal reception wear, medal suits, casual wear and, of course, red and white Denmark wear.

Read more about BESTSELLER’s Olympic collaboration and shop selected Danish Olympic styles at bestseller.com/olympic.

Contact:

CORPORATE COMMUNICATION GENERAL CONTACT

Phone: +45 99 42 16 62
E-mail: communications@bestseller.com

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BESTSELLER brands VERO MODA and JACK & JONES team up with Danish athletes to design the official wardrobe for the Danish team going to Rio

BESTSELLER brands VERO MODA and JACK & JONES team up with Danish athletes to design the official wardrobe for the Danish team going to Rio

 

Source: Bestsellers

BESTSELLER’S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM

BESTSELLER IS EXCITED TO ANNOUNCE ITS MEN’S WEAR BRAND JACK & JONES AS NEW SPONSOR OF THE RENAULT FORMULA ONE TEAM.  

BRANDE, Denmark, 2016-Feb-08 — /EPR Retail News/ — For six years, BESTSELLER has proudly been supporting Kevin Magnussen in his efforts to make it to the top in international motor sports. Kevin has the talent, the instinct and most importantly, the will to go all in for what he believes in. Through our many years of working together, we know Kevin as a person with just the right attitude and determination to be a great role model for all, including our own colleagues.

We can’t wait to continue our collaboration with Kevin, and we look very much forward to our future collaboration with the Renault team, for whom we see a great future.

Congratulations to Kevin and Renault for signing the deal, and for believing in each other.

Corporate Communication
Phone: +45 99 42 16 62
E-mail: communications@bestseller.com

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BESTSELLER'S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM

BESTSELLER’S MEN’S WEAR BRAND JACK & JONES SPONSORS THE RENAULT FORMULA ONE TEAM

BESTSELLER BRANDS JACK & JONES AND VERO MODA TO SUPPLY THE OFFICIAL DANISH WARDROBE FOR THE PARALYMPIC ATHLETES GOING TO RIO

BESTSELLER BRANDS JACK & JONES AND VERO MODA WILL BE SUPPLYING THE OFFICIAL DANISH WARDROBE FOR THE PARALYMPIC ATHLETES GOING TO RIO NEXT SEPTEMBER. THE PARTNERSHIP IS AN EXTENSION OF THE ONGOING OLYMPIC PARTNERSHIP AND THE TWO COLLECTIONS SHARE THE SAME DESIGN.

Brande, Denmark, 2015-10-14 — /EPR Retail News/ — During the design process, a lot of efforts have been put into meeting the needs of the athletes, and a number of Danish top athletes incl. swimmer Rikke Møller Pedersen, rower Anne Lolk and kayaker René Holten Poulsen have been part of the design process, providing input for the designers.

“In BESTSELLER, we are once again very proud to be designing and supplying the Olympic and Paralympic wardrobes for the Danish athletes. It is quite a task we take on, but when you finally see the results on the medal podiums or at the huge opening ceremonies, it’s worth all the while”, says Jesper Stubkier, responsible for the Olympic and Paralympic collaboration in BESTSELLER.

The thorough preparations makes a difference for the athletes and having one joint collection for the two mega events helps bring a sense of unity very vital for the athletes:

“Normally, we compete individually in each our own sports, but at the Paralympics we are one big team competing for Denmark. The collection is providing a unique unity on the Danish Paralympic and Olympic teams, and I am really happy and proud that BESTSELLER is providing the same designs for the Paralympic and Olympic wardrobe – it really underlines the fact that there are no discrimination between Olympic and Paralympic elite sports,” says Paralympic sprinter and long jumper Daniel Wagner Jørgensen.

BESTSELLER also supplied the wardrobe for the Danish Olympic and Paralympic athletes in Beijing in 2008 and London 2012. Elite and team manager at the Danish Sports Organisation for the Disabled, Michael Møllgaard Nielsen is happy that the good collaboration continues in Rio:

“We are really happy that BESTSELLER once again has taken on the comprehensive task of designing and supplying the Danish Olympic and Paralympic wardrobe. The collections are not only of high quality tailored to fit the athletes’ needs, it also creates an important sense of togetherness among the Olympic and Paralympic athletes going to Rio to fight for Denmark in 2016.”

Facts:
• The collaboration is a joint-venture between BESTSELLER on one side, and JACK & JONES and VERO MODA on the other side, supplying the wardrobe.
• The wardrobe is to be used by the athletes at all time, except when in competition, during the Paralympic Games.
• The Paralympic Games takes place from 7-18 September I Rio de Janeiro following the Olympic Games held there two weeks earlier from 5-21 August.

For futher information, please contact
Jesper Stubkier, Communication Responsible at BESTSELLER
E-mail jesper.stubkier@bestseller.com
Phone +45 99 42 37 46

Michael Møllgaard Nielsen, Elite and Team Manager at Danish Sports Organisation for the Disabled
E-mail: mmn@dhif.dk
Phone: +45 20 82 02 69