Halle, Belgium, 2015-10-22 — /EPR Retail News/ — CRU, Colruyt Group’s fresh market, is coming to Ghent. CRU announced this to the press today at the presentation of the new Matexi Kouterdreef project. CRU is a new concept created for and by people with a passion for great food, pure flavours and authentic quality products. The market will open in the spring of 2016.
Expansion of the test
Having tested the CRU concept in a renovated farmhouse in Overijse, we are now ready to expand the test to a city. The second market will be located at the Kouter in Ghent: a large open ‘market’ space with 10 trades and a lunch corner.
Child of the soil
“Establishing the second CRU in Ghent is not a coincidence”, says Jean-Pierre Roelands, CRU director: “Three of the key employees of our CRU concept were born and bred in Ghent. Wherever we go, we want to be a ‘local’. The location along the Kouterdreef is ideal to get tuned into the city centre. This test will help us determine the further roll-out of CRU.”
CRU is looking for passionate professionals for the open bakery and butcher’s workshops and the fish department. The team also needs people who love food and like to welcome and serve customers. Experience in catering is a strength. Since it is a new concept and a young team, they will have ample opportunity to grow in the trade and as a person.
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SOURCE: Colruyt Group