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Dixons Carphone’s Nordic division Elkjøp to buy Infocare Workshop, a service and repair company

Dixons Carphone buys Nordic repair partner

LONDON, 2015-10-28 — /EPR Retail News/ — Elkjøp, the Nordic division of Dixons Carphone plc, Europe’s leading specialist electrical and telecoms retailer and services company, has today entered into an agreement to buy Infocare Workshop, a service and repair company in the region.

The acquisition, which remains subject to Norwegian Competition Authority approval, is in line with the company’s strategy of owning the complete end-to-end customer service journey and will enable Elkjøp under the KNOWHOW service brand, to offer even better and more consistent service repair levels to its customers.

Group Strategy Director Andrew Lawley said: “People today are more dependent than ever on 24/7 connectivity and we know how vital it is to access fast, simple and reliable repairs when your tech goes wrong. We are delighted to secure this key part of the Nordic value chain, ensuring our KNOWHOW brand can maintain the high quality aftersales services levels we are known for whilst we look to further grow the business and develop our range of direct to consumer services.”

Elkjøp is the market leading electricals retailer in the Nordics, enjoying a 27% market share through a combination of both own and franchise stores. Infocare Workshop has been Elkjøp’s main partner for repairs of TVs, audio products, computers, tablets and cameras since 2007. As with CurrysPCWorld in the UK, Elkjøp offers services including product repair, TV set up services, PC support, back up services, transferring and deleting of data on mobile phones and installation of kitchens and heat pumps under the KNOWHOW brand.

Infocare Workshop employs 300 people and completes 3-400,000 repairs annually, with revenues of NOK 350 million. The company operates four repair sites, located in Kongsvinger (Norway), Helsinki (Finland) and Växsjö and Linköping (Sweden).


For further information
Hannah Collyer
Head of Media Relations
+44 (0)1727 203 041

Helen Smith, Cerith Evans
Brunswick Group
+44 (0)207 404 5959

Information on Dixons Carphone plc is available at
Follow us on Twitter: @DixonsCarphone and @DCSebJ

About Dixons Carphone
Dixons Carphone plc is Europe’s leading specialist electrical and telecommunications retailer and services company, employing over 40,000 people in 9 countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from the Geek Squad and KNOWHOW.

Dixons Carphone’s primary brands include Carphone Warehouse, Currys and PC World in the UK & Ireland, Elkjøp, Elgiganten, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, Dixons Travel in a number of UK & Ireland airports and Phone House in Spain, Sweden and Norway. Our key service brands include KNOWHOW in the UK, Ireland and the Nordics, and Geek Squad in the UK, Ireland and Spain.

Business-to-business (B2B) services are provided through Connected World Services, PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group’s existing expertise, operating processes and technology to provide a range of services to businesses.

Dixons Carphone plc
Hannah Collyer
Head of Group Media Relations
+44 (0) 834 256 775

SOURCE: Dixons Carphone plc.

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