Exclusive, interactive Ice Palaces capture the magic of ‘The Peanuts Movie’ in theaters Nov. 6
BLOOMFIELD HILLS, Mich., 2015-10-30 — /EPR Retail News/ — To celebrate the launch of The Peanuts Movie, in theaters everywhere on Friday, November 6, a special family-friendly holiday experience is being offered exclusively at 10 Taubman shopping centers across the U.S. from November 6 through December 24.
Developed in partnership with 20th Century Fox, the iconic Peanuts characters will take center stage within unique, interactive Ice Palaces at each participating mall. The indoor holiday displays will feature a 30-foot dome complete with falling snow, a light show and other activities for the entire family.
“These lovable characters are synonymous with the holidays and what better way to bring them to life than through this memorable experience,” said Glenda Cole, vice president, marketing and sponsorship for Taubman. “Every year our Ice Palaces provide so much joy to families across the country and we’re certain the entire Peanuts gang will bring smiles and laughter to all who visit this season.”
“Taubman has created amazing holiday experiences for families and kids, so it was only natural to have the gang from The Peanuts Movie take part to share in the joy of the season,” said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. “The immersive Ice Palace program will allow Peanuts fans of all ages to interact in a whole new way with these beloved characters.”
In addition, kids can watch special scenes from the new movie, create and compare their icy handprint alongside Snoopy and Woodstock, have their photo taken with a life-size graphic of Snoopy and his dog house and much more.
Shopping centers will also offer the opportunity for families to visit with Santa Claus as part of the Ice Palace experience. Those who visit Santa will receive a complimentary gift.
From coast to coast this holiday season, 10 Taubman shopping centers will feature the exclusive Peanuts Ice Palaces, including:
- Cherry Creek Shopping Center (Denver, Colo.)
- Dolphin Mall (Miami, Fla.)
- Fair Oaks Mall (Fairfax, Va.)
- Great Lakes Crossing Outlets (Auburn Hills, Mich.)
- International Plaza (Tampa, Fla.)
- The Mall at Short Hills (Short Hills, N.J.)
- The Mall at University Town Center (Sarasota, Fla.)
- Sunvalley Shopping Center (Concord, Calif.)
- Twelve Oaks Mall (Novi, Mich.)
- Westfarms (Hartford, Conn.)
ABOUT THE PEANUTS MOVIE
In THE PEANUTS MOVIE, Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved “Peanuts” Gang make their big-screen debut, like they’ve never been seen before, in state of the art 3D animation. Charlie Brown, the world’s most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron. From the imagination of Charles M. Schulz and the creators of the ICE AGE films, THE PEANUTS MOVIE will prove that every underdog has his day. The film opens in theaters everywhere November 6, 2015. www.peanutsmovie.com
ABOUT 20th CENTURY FOX
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.
Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 23 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing four properties in the U.S. and Asia totaling 4.1 million square feet. Taubman, with more than 60 years of experience in the shopping center industry, is headquartered in Bloomfield Hills, Mich., and Taubman Asia is headquartered in Hong Kong. www.taubman.com
Taubman Strategic Communications|