Taubman announces return of “Santa’s Flight Academy” to 12 of its shopping centers from November 9 through December 24

Larger-than-life reimagination of the North Pole features state-of-the-art technology that transforms each child into a ‘Cadet’ and delivers a sneak peak of ‘Ferdinand’ in theaters Dec. 15

BLOOMFIELD HILLS, Mich., 2017-Nov-09 — /EPR Retail News/ — To capture the magic and wonder of the holiday season, Taubman (NYSE: TCO) today (11/07/2017) announced that “Santa’s Flight Academy,” a one-of-a-kind, immersive holiday experience, will return to 12 of its shopping centers from November 9 through December 24. Set in a gigantic reimagination of the North Pole, state-of-the-art technology is used to enable children to join Santa’s flight crew before meeting him in person.

“With Santa’s Flight Academy, we continue the cherished tradition of meeting Santa, but modernize it for each child with special, personalized experiences that happen throughout the visit,” said William Taubman, chief operating officer, Taubman. “This special adventure can only be found in select Taubman shopping centers.”

As an elite flight crew member, the mission is to prepare Santa’s sleigh to deliver presents around the world. Upon entering Santa’s Flight Academy, each ‘Cadet’ presents their official badge and is recognized by name. From there, children are fitted for a virtual flight suit, navigate a flight course, inspect and power the sleigh all before takeoff. The experience culminates with an enchanted snowfall dance party and a visit with Santa.

In partnership with 20th Century Fox, the holiday set will also showcase a sneak preview of the upcoming animated movie Ferdinand. In theaters Friday, December 15, the film tells the story of a giant bull with a big heart and proves you can’t judge a bull by its cover.

For a second year, Santa’s Flight Academy will only be available at the following:

  • Cherry Creek Shopping Center (Denver)
  • Dolphin Mall (Miami, Fla.)
  • Fair Oaks Mall (Fairfax, Va.)
  • Great Lakes Crossing Outlets (Auburn Hills, Mich.)
  • International Plaza (Tampa, Fla.)
  • The Mall at Green Hills (Nashville)
  • The Mall of San Juan (Puerto Rico)*
  • The Mall at Short Hills (Short Hills, N.J.)
  • The Mall at University Town Center (Sarasota, Fla.)*
  • Sunvalley Shopping Center (Concord, Calif.)
  • Twelve Oaks Mall (Novi, Mich.)
  • Westfarms (Hartford, Conn.)

*The Mall of San Juan and The Mall at UTC open to the public on November 11

To help expedite each visit, customers are encouraged to create official flight crew badges via the center’s website, or through mobile apps available for iPhone and Android. However, badges can also be created onsite at special Santa’s Flight Academy kiosks.

A variety of photo packages will be available for purchase, each includes a complimentary Lovepop card. Santa’s Express Lane passes (at participating centers) may be purchased online and will allow families to reserve a time block and avoid lengthy lines. For more information on a specific location, please contact each shopping center or visit the center’s website.


Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 27 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong. www.taubman.com


Maria Mainville
Director, Strategic Communications, Taubman

Amy Grundman
Manager, Strategic Communications, Taubman

Source: Taubman Centers, Inc.

Elite Model Look to host its Italian live casting sessions in Klépierre Group Shopping Centers

PARIS, 2016-Apr-06 — /EPR Retail News/ — For the 33th consecutive year, the most famous modeling agency organizes her prestigious competition Elite Model Look. A genuine career accelerator, this contest, present in more than 30 countries, offers once again the possibility for thousands of young girls and boys to fulfill their dream.

Open to young girls and boys between the ages of 14 and 22, Elite Model Look castings offers them the opportunity to follow the footsteps of famous top models such as Cindy Crawford, Alessandra Ambrosio and Gisele Bündchen, and today’s supermodels, including Ming Xi, Sigrid Agren, Fei Fei Sun, Matthew Bell, Florian Luger, Benjamin Benedek or Serge Rigvava. In Italy, the competition Elite Model Look has in particular discovered and launched the careers of Vittoria Ceretti (EML Italia 2012), Greta Varlese (EML Italia 2014), Matilde Rastelli (EML Italia 2015) and Giosué Napolitano (EML Italia 2015).

This year for the first time in its history, Elite Model Look will host its Italian live casting sessions in 10 shopping centers in strategic locations from the north of the country to the south, thanks to a close partnership with the Klépierre Group, Europe’s leading retail real estate operator.

“We are constantly looking for new faces, and for the 2016 edition of the Elite Model Look Italy competition, we took the decision to meet our main target in places where it loves to hang out,” says Victoria Da Silva,General Manager Elite Model Look International. “So it’s a huge pleasure to be able to rely on Klépierre in Italy to host these ten casting sessions which this year will, for the first time, tour the whole of Italy

The partnership with Elite Model Look perfectly matches with our key goal of offering customers an experience rich in excitement and new discoveries,” adds Gino Antonacci, Head of Operations at Klépierre in Italy. “Our centers have for many years offered a comprehensive retail mix of prestige brands, exclusive events, civic initiatives and summer music and film festivals. Our collaboration with the Elite Model Look competition is an invaluable opportunity to offer our customers a unique event hosted by the most prestigious modeling agency worldwide, and an important occasion for young aspiring models who wish to take their first steps off the modeling world.”

Casting session applicants have a number of options: by registering on the www.elitemodellook.it website, via the EML Facebook app (http://apps.facebook.com/elitecastingit) available on the Facebook profiles of participating shopping centers, or by directly visiting the Klépierre shopping centers that are hosting the casting sessions.

The Elite Model Look Italia 2016 castings tour will be held in the following Klépierre shopping centers beginning at the end of April:

April 23: Centro Commerciale Metropoli (Novate Milanese, Milan) – 5 pm to 8 pm
April 30: Centro Commerciale Le Rondinelle (Roncadelle, Brescia) – 5 pm to 8 pm
May 14: Romagna Shopping Valley (Savignano sul Rubicone, Forlì-Cesena) – 5 pm to 8 pm
May 20: Centro Commerciale Porta di Roma (Rome) – 5 pm to 8 pm
May 28: Shopville Gran Reno (Casalecchio di Reno, Bologna) – 5 pm to 8 pm
June 4: Centro Commerciale Le Rondinelle (Roncadelle, Brescia) – 5 pm to 8 pm
June 11: Shopville Le Gru (Grugliasco, Turin) – 5 pm to 8 pm
June 15: Centro Commerciale Nave de Vero (Marghera, Venice) – 4 pm to 7 pm
June 24: Centro Commerciale Campania (Marcianise, Caserta) – 5 pm to 8 pm
July 9: Centro Comerciale Milanofiori (Milan) – 4 pm to 7 pm

Founded in Paris in 1972, ELITE has been part of the PGM Group since 2011, and now maintains an active network in 30 countries, with agencies in the fashion capitals of the world – Paris, London, Milan and New York – and others cities strategically located for model scouting and sales development, such as Amsterdam, Barcelona, Prague, Bratislava, Copenhagen and Hong Kong. Elite was the first international modeling agency to open a head office in China (Shanghai in 2012). The opening of New York talent agency The Society Management in 2013 and its acquisition of the Women Management network (based in Paris and New York) make the Group the world market leader in model management. www.elitemodelworld.com

Launched in 1983 by Elite, ELITE MODEL LOOK is the world’s most famous and most renowned modeling competition. It has enabled the discovery and career launch of legendary supermodels, including Cindy Crawford, Stéphanie Seymour and Gisele Bündchen, and some of the most famous faces of today, such as Estelle Chen, Amilna Esteva, Vittoria Ceretti and Greta Varlese, and models Benjamin Eiden, Janis Ancens, Serge Rigvava and James Parker. Every year, the Elite Model Look competition selects thousands of young girls and boys in some 30 countries, offering them a real opportunity to start a modeling career with support from the Group’s agency network. Much more than just a contest, Elite Model Look is also an exceptional professional and personal adventure. www.elitemodellook.com

A leading shopping center property company in Europe, Klépierre combines development, rental, property, and asset management skills. Its portfolio is valued at 22.1 billion euros on December 31, 2015. It comprises large shopping centers in 16 countries of Continental Europe. Klépierre holds a controlling stake in Steen & Strøm (56.1%), Scandinavia’s number one shopping center owner and manager. Klépierre’s largest shareholders are Simon Property Group (20.3%), world leader in the shopping center industry and APG (13.1%), a Netherlands-based pension fund firm. Klépierre is a French REIT (SIIC) listed on Euronext ParisTM and Euronext Amsterdam included the CAC 40, EPRA Euro Zone and the GPR 250 indexes. Klépierre is also included in several ethical indexes – DJSI World and Europe, Euronext Vigeo France 20 and World 120, Euronext Low Carbon 100 Europe – and is also ranked as a Green Star by GRESB (Global Real Estate Sustainability Benchmark). These distinctions mark the Group’s commitment to a voluntary sustainable development policy. For more information, visit our website: www.klepierre.com

KLEPIERRE Press Office
L’Agence Marie-Antoinette
Juliette Kandel – 01 55 04 86 43
Delphine Sacleux – 01 55 04 86 40

Taubman Centers launches first-of-its-kind indoor navigation app in 14 shopping centers

First-of-its-kind technology makes shopping easier and more personalized

BLOOMFIELD HILLS, Mich., 2016-Mar-04 — /EPR Retail News/ — Taubman Centers today announced an industry-first mobile app has launched at 14 of its shopping centers across the U.S. The free app, available for Android and iPhone platforms, offers consumers first-of-its-kind indoor navigation technology and a host of other shopper-friendly functionality.

The app, developed in partnership with Meredith Xcelerated Marketing and SPREO, delivers step-by-step navigation and location-based marketing through Bluetooth and Wi-Fi technology. Shoppers using the app can quickly and efficiently:

  • Map It: Locate stores, restaurants and entertainment options as they shop.
  • Plan It: Plan a shopping trip in advance to navigate the mall quickly and easily.
  • Love It: Use the robust functionality to save favorite stores, receive real-time event, sales and promotion information and view seasonal fashion trends.

“Modern shoppers are all about convenience and personalization,” said Ivan Frank, director of digital marketing for Taubman. “With our new app, we are combining tech-savvy amenities with premium retail offers to provide an unmatched, easy shopping and dining experience.”

The intuitive app is powered by scalable technology and gives shoppers instant access and navigation to their favorite stores within the mall. Customers also have the option to map a route to shop a group of stores. The ‘Plan It’ functionality creates the most accessible route by listing selected stores in the shortest distance from a current location for quick and convenient shopping.

Taubman piloted the industry first indoor navigation app at The Mall at University Town Center in Sarasota which is now available for download at the following shopping centers:

Taubman shopping centers also offer several high-tech, customer-focused amenities, such as satellite visitor welcome centers, electric vehicle charging stations, free Wi-Fi, interactive touchscreen directories and charging stations for portable electronics.

Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 24 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing four properties in the U.S. and Asia totaling 4.1 million square feet. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.


# # #

Amy Grundman
Manager, Strategic Communications

ICSC survey: Consumers will visit a shopping center on average 6.5 times a week this holiday season

ICSC Consumer Survey affirms significance of Omni-channel experience this holiday season: Millennials between the ages of 18-24, visit shopping centers 10-times a week.

NEW YORK, 2015-12-9 — /EPR Retail News/ — With the holiday season well underway, consumers will be flocking to their local shopping centers for all the essentials they need to make their season bright according to a consumer survey by the International Council of Shopping Centers (ICSC).  Between now and Christmas Day consumers will visit a shopping center on average 6.5 times a week for goods and services spending on average $147.00 a week. This translates into a whopping $4.3 billion dollars a day in sales or $30 billion dollars a week in sales.

“Whether it’s to find the perfect gift, take the kids to see Santa, support a charitable activity, get the ingredients needed for the holiday cookies, or simply enjoy a meal with friends and family shopping centers are truly the hub of the holiday shopping season,”  asserted ICSC President and CEO, Thomas McGee.

While mobile technology has greatly changed the way consumers shop, what has remained constant is the fact that consumer do the vast majority of their shopping at shopping centers with 83 percent of U.S. consumers visiting a shopping center at least once a week, including 92 percent of the most tech-savvy consumers, 18-24 year olds. These young consumers visit shopping centers on average 10.8 times a week.

“Although it may seem counter-intuitive that the most wired consumer, Millennials between the ages of 18-24, spend the most time at shopping centers, today’s shopping centers are more than places to simply buy goods and services as they have incorporated a multitude of dining and entertainment venues into their tenant mix. Combined with the fact that shopping is no longer a choice between clicks and bricks but rather an omni-channel journey that often leads to fulfillment at a physical store, it is not surprising that consumers visit shopping centers so often,” explained Mr. McGee.

An earlier survey conducted by ICSC over the Black Friday weekend substantiates the importance of the physical store to the omni-channel shopping experience. The survey found that 40 percent of Thanksgiving Day shoppers made a purchase online from a retailer with a physical presence and picked up that item in store. Nearly one-third (32 percent) of Black Friday shoppers did the same, which gives a combined 34 percent for both days. More importantly, about 6 in 10 shoppers bought more items once on the premises.

One of the reasons for the high in-store conversion rates could be shoppers’ online research prior to their visits with slightly more than two-thirds (68 percent) of these shoppers who purchased in store researched online before visiting the location. Technology has altered in-store behavior as well. On Thanksgiving Day and Black Friday, about 62 percent of shoppers used their smartphones or tablets while in stores for shopping-related purposes. Usage is identical by gender and about the same by income group but varies widely by age. This use ranges from 78 percent among 18-24 year-olds to 32 percent for those 65 and older.

The top reasons these shoppers gave for in-store mobile use were to:

  • Compare prices (33 percent)
  • Check availability (23 percent)
  • Get digital coupons (21 percent)
  • View ratings (18 percent)
  • Email or text friends and family for opinion (18 percent)
  • Buy items online while in-store (18 percent)

These figures demonstrate that the use of smartphones and tablets is already well integrated into consumer behavior and the overall shopping center experience. Mobile technology users employed their devices not just for comparison and research purposes, but also for affirmation of their buying inclinations. An astounding 93 percent of those shoppers who used their mobile device in store made purchases. “Overall what our research confirms is that today’s tech-savvy consumer is more knowledgeable than ever about the goods and services they desire. Armed with this information, consumers’ holiday shopping journeys are productive and efficient with the shopping center positioned at the heart of their total experience,” Mr. McGee noted.

Founded in 1957, ICSC is the global trade association of the shopping center industry. Its more than 70,000 members in over 100 countries include shopping center owners, developers, managers, investors, retailers, brokers, academics, and public officials. The shopping center industry is essential to economic development and opportunity. They are a significant job creator, driver of GDP, and critical revenue source for the communities they serve through the generation of sales taxes and the payment of property taxes. These taxes fund important municipal services like firefighters, police officers, school services, and infrastructure like roadways and parks. Shopping centers aren’t only fiscal engines however; they are integral to the social fabric of their communities by providing a central place to congregate with friends and family, discuss community matters, and participate in and encourage philanthropic endeavors. For more information about ICSC visit www.icsc.org and for the latest news from ICSC and the industry go to www.thecenterofshopping.com.

SOURCE: International Council of Shopping Centers

ICSC survey: Millennials between the ages of 18-24 visit shopping centers 10-times a week

ICSC survey: Millennials between the ages of 18-24 visit shopping centers 10-times a week

10 Taubman shopping centers across US host special family-friendly holiday experience to celebrate ‘The Peanuts Movie’

Exclusive, interactive Ice Palaces capture the magic of ‘The Peanuts Movie’ in theaters Nov. 6

BLOOMFIELD HILLS, Mich., 2015-10-30 — /EPR Retail News/ —  To celebrate the launch of The Peanuts Movie, in theaters everywhere on Friday, November 6, a special family-friendly holiday experience is being offered exclusively at 10 Taubman shopping centers across the U.S. from November 6 through December 24.

Developed in partnership with 20th Century Fox, the iconic Peanuts characters will take center stage within unique, interactive Ice Palaces at each participating mall. The indoor holiday displays will feature a 30-foot dome complete with falling snow, a light show and other activities for the entire family.

“These lovable characters are synonymous with the holidays and what better way to bring them to life than through this memorable experience,” said Glenda Cole, vice president, marketing and sponsorship for Taubman. “Every year our Ice Palaces provide so much joy to families across the country and we’re certain the entire Peanuts gang will bring smiles and laughter to all who visit this season.”

“Taubman has created amazing holiday experiences for families and kids, so it was only natural to have the gang from The Peanuts Movie take part to share in the joy of the season,” said Zachary Eller, Senior Vice President, Marketing Partnerships, 20th Century Fox. “The immersive Ice Palace program will allow Peanuts fans of all ages to interact in a whole new way with these beloved characters.”

In addition, kids can watch special scenes from the new movie, create and compare their icy handprint alongside Snoopy and Woodstock, have their photo taken with a life-size graphic of Snoopy and his dog house and much more.

Shopping centers will also offer the opportunity for families to visit with Santa Claus as part of the Ice Palace experience. Those who visit Santa will receive a complimentary gift.

From coast to coast this holiday season, 10 Taubman shopping centers will feature the exclusive Peanuts Ice Palaces, including:


In THE PEANUTS MOVIE, Charlie Brown, Snoopy, Lucy, Linus and the rest of the beloved “Peanuts” Gang make their big-screen debut, like they’ve never been seen before, in state of the art 3D animation. Charlie Brown, the world’s most beloved underdog, embarks upon an epic and heroic quest, while his best pal, the lovable beagle Snoopy, takes to the skies to pursue his arch-nemesis, the Red Baron. From the imagination of Charles M. Schulz and the creators of the ICE AGE films, THE PEANUTS MOVIE will prove that every underdog has his day. The film opens in theaters everywhere November 6, 2015. www.peanutsmovie.com

One of the world’s largest producers and distributors of motion pictures, 20th Century Fox produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of 20th Century Fox Film: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation.

Taubman Centers, Inc. (NYSE: TCO) is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 23 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Taubman is currently developing four properties in the U.S. and Asia totaling 4.1 million square feet. Taubman, with more than 60 years of experience in the shopping center industry, is headquartered in Bloomfield Hills, Mich., and Taubman Asia is headquartered in Hong Kong. www.taubman.com

Amy Grundman
Taubman Strategic Communications|

Mobiquity Networks to provide beacon-based advertising services throughout PREIT’s portfolio of shopping centers in attractive U.S. markets

Introduction into PREIT’s portfolio of premier retail properties enhances Mobiquity Networks’ position as leader in beacon-based advertising services

GARDEN CITY, N.Y., 2015-8-27— /EPR Retail News/ — Mobiquity Networks, a wholly owned subsidiary of Mobiquity Technologies, Inc. (OTCQB:  MOBQ), which powers a leading national location‐based mobile advertising and app engagement network, has partnered with Pennsylvania Real Estate Investment Trust (NYSE:PEI) to be the provider of beacon-based advertising services throughout PREIT’s high-quality portfolio of shopping centers in attractive U.S. markets.

For Mobiquity Networks, the deal represents another significant footprint expansion, and further establishes the company’s position as the definitive leader in mall-based retail beacon networks. For PREIT, becoming part of the Mobiquity Networks’ ecosystem symbolizes its commitment to enhancing customer gratification and retailer success by connecting retailers, brands and shoppers at all of its properties through customized offers, tailored information and personalized, real-time experiences.  This portfolio-wide program demonstrates PREIT’s commitment to delivering a highly-differentiated mall experience to its shoppers, and the latest in consumer engagement technology services to its retailers.

PREIT is one of the country’s leading owners and manager of retail shopping malls, and focuses on properties that are tailored to fit the dynamic communities they serve.  Founded in 1960, the Company owns and operates over 28 million square feet of space in properties in 12 states in the eastern half of the United States, concentrated primarily in the Mid-Atlantic region and Greater Philadelphia.

Mobiquity Networks owns and operates the largest shopping mall‐based beacon advertising network in the U.S. . This network already includes nearly 300 premier shopping malls. With this agreement, PREIT granted Mobiquity Networks rights to its desirable collection of mall properties, which will grow Mobiquity Networks footprint to more than 320 malls hosting over 7,500 unique retailers found in nearly 40,000 storefronts. Mobiquity Networks is scheduled to complete the installation during the first quarter of 2016.

According to Mobiquity Networks’ Chairman, Thomas M. Arnost, “Adding PREIT’s portfolio of malls to our rapidly growing network is yet another significant milestone for Mobiquity Networks. PREIT’s portfolio of properties delivers a highly desirable young and affluent demographic and adds significant scale to our already dominant national retail footprint.”

Mobiquity Networks now gives marketers the ability to potentially reach out to an estimated 262 million monthly real-time shoppers who spend on average more than $26 billion a month and over $310 billion annually.

Mobiquity Networks’ beacon technology utilizes valuable location-based data from common areas in-mall and provides advertisers with the totally unprecedented opportunity to deliver targeted advertising to mall shoppers at precisely the right place and time — just as they are deciding which retailers to visit and what brands to buy. Through Mobiquity Networks platform, advertisers have the potential to influence over 3 billion annual shopping visits.

“We’re pleased to be able to bring this world-class location-based technology to our properties.  Mobiquity Networks offers un-matched national scale, adds to the shopper experience at our properties, and delivers proximity-based marketing services to our retail and brand partners,” said Joseph F. Coradino, CEO of PREIT. “This agreement is a significant step toward ensuring that our properties are leveraging technology to increase consumer engagement, driving traffic and sales to our properties.”

The advantage that Mobiquity Networks has over other beacon providers is that the company’s existing traction in the space already provides the ability to deliver national scale for beacon-based consumer engagement, which is essential for mall retail tenants and the brands in their stores to run large-scale mobile campaigns. Mobiquity Networks also has a rapidly growing pipeline of mobile app publishing partners and is known for its commitment to protecting the in-mall shopper experience.

About Mobiquity Technologies
Mobiquity Technologies, Inc. (OTCQB: MOBQ) (“Mobiquity”), parent company of Mobiquity Networks, operates a national location‐based mobile advertising network that has developed a consumer‐focused proximity network which we believe is unlike any other in the United States. Mobiquity’s integrated suite of leading‐edge location based mobile advertising technologies allows our clients to execute more personalized and contextually relevant experiences, driving brand awareness and incremental revenue. Mobiquity Technologies will continue to attempt to expand its location‐based mobile advertising solutions to create “smart malls” in retail destinations across the U.S. using Bluetooth‐enabled iBeacon technology. Please visit the Company’s corporate websites at: www.mobiquitytechnologies.com and www.mobiquitynetworks.com.

PREIT is a real estate investment trust specializing in the ownership and management of differentiated retail shopping malls designed to fit the dynamic communities they serve. Founded in 1960 as Pennsylvania Real Estate Investment Trust, the Company owns and operates over 28 million square feet of space in properties in 12 states in the eastern half of the United States with concentration in the Mid-Atlantic region and Greater Philadelphia. PREIT is headquartered in Philadelphia, Pennsylvania and is publicly traded on the NYSE under the symbol PEI. Information about the Company can be found at www.preit.com or on Twitter or LinkedIn.

Certain statements in this press release constitute “forward‐looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward‐looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the company to be materially different from any future results, performances or achievements express or implied by such forward‐looking statements. The forward‐looking statements are subject to risks and uncertainties including, without limitation, changes of competition, possible loss of customers, and the company’s ability to attract and retain key personnel.


For media inquiries:
Mobiquity Technologies
Jim Meckley, CMO
(516) 256-7766 x222

Heather Crowell, VP Corporate Communications and Investor Relations
(215) 454-1241

ICSC partners with shopper location analytics company Path Intelligence

Path Aims to Optimize Shopping Centers by Combining Big Data and Shopper Location Analytics

NEW YORK, 2015-3-24 — /EPR Retail News/ — The International Council of Shopping Centers (ICSC) has signed a global sponsorship agreement with shopper location analytics company Path Intelligence. This exciting agreement fuses ICSC’s established and extensive network and resources with Path Intelligence’s innovative vision for the future of shopping malls.

As the retail real estate sphere evolves in the digital age, there is a growing emphasis on the shopping experience and the need to deliver that ‘something’ that cannot be achieved online. Every decision a shopping center makes – whether it’s selecting the next brand for a vacant unit or getting the overall brand mix right; driving tenant performance or arranging a successful promotion – directly contributes to its success in delivering better shopping experiences, and in turn achieving their financial goals.

The world’s leading shopping centers now share the same urgent need for insights that will help them provide those experiences. It’s an area of significant focus and investment for many of the world’s leading property owners.

“We seek to sign sponsors through our global partnership program that have the potential to significantly enhance the shopping center industry,” said Michael Kercheval, ICSC president and CEO. “ICSC believes that the agreement with Path Intelligence will help drive more focus and discussion amongst our industry on the benefits of location analytics, big-data and the progression beyond basic shopper analytics – something that will help keep our industry moving forward.”

As Matthew Parker, CEO of Path Intelligence, explains, “The world’s best shopping centers deliver a fresh experience to shoppers. They compete for every dollar in a marketplace with increasingly more consumer options than ever before. It is no secret they focus obsessively on getting this right, and starting to gather deep insight into visitor behaviors to continuously tune their offer is paramount. We know collecting and understanding this data can be complex and expensive – that’s where we can help. This partnership enables us to share our vision – one where shopping center decisions, big and small, are based on real shopper behaviors. It’s where both we and the ICSC believe future success lies.”

In 2004, Path Intelligence introduced a revolutionary technology for mapping mobile phones through cellphone signals. Today, Path Intelligence’s aggregation of three cellphone signals – cellular, Bluetooth and Wi-Fi – gives them an understanding of shopper behavior that is unachievable anywhere else. By augmenting this data with a wide variety of other data sources, including store sales, parking lot, weather and trade area information, determines not just where shoppers go, but also how long they spend there, what they spend and where they go next – enabling informed decision-making that can optimize tenant protection and drive asset value across entire portfolios.

To further boost their capabilities, Path Intelligence recently announced their decision to develop a big data hub (PI+) to amalgamate data from multiple sources, including customers and partner networks. In addition, Path also announced the development of a new analytics platform (PIX), which will maximize the capabilities of the hub. Both will be launched later this year.

About ICSC
Founded in 1957, ICSC is the premier global trade association of the shopping center industry. Its more than 68,000 members in over 100 countries include shopping center owners, developers, managers, marketing specialists, investors, retailers and brokers, as well as academics and public officials.  For more information, visit www.icsc.org.

About Path Intelligence
Imagine the equivalent of web analytics for physical retail. Founded in the labs of MIT, Path Intelligence’s unique, award-winning location analytics technology has created a new category of insight for shopping center operators. We call it Decision Science – the application of scientific principles and practices to shopping center decision-making. It’s about measuring billions of shopper movements in hundreds of locations around the world. Adding unique third-party data. Combining it with the deepest analytic expertise. And then providing our clients with statistically robust predictions that enable more profitable decisions. Decisions that optimize tenant performance, protect and drive lease values, maximize operating income, and ultimately, drive asset value.


+1 646 728 3800
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ICSC Research: Shopping centers performing well even as they undergo profound evolution

NEW YORK, 2014-10-15— /EPR Retail News/ —  Shopping centers are performing well even as they undergo a profound evolution, according to a report by ICSC Research. “The shopping center industry is currently vibrant and healthy,” writes Michael P. Kercheval, ICSC’s president and CEO, in the introduction to Shopping Centers: America’s First and Foremost Marketplace. “We believe [the industry] is poised for unprecedented success going forward — not in spite of e-commerce, but because of it.”

The 18-page report, available at ICSC.org, blends statistical data with big-picture analysis by a host of observers. And the big picture is quite encouraging, they note. With new supply in America’s developed markets growing at its slowest pace in some 40 years in 2013, the relative lack of shopping center construction is restoring the supply-demand balance and helping to shore up occupancy rates. New tenants are likely to lease even more space in the U.S. over the next two years as retailers open an estimated 77,000 stores — a five-year high. Other positive trends include rising demand driven by population growth; the opportunity to tailor tenant mix to meet the needs of increasingly important demographic groups such as Hispanics and Millennials; growing interest in brick-and-mortar space among formerly online-only retailers such as Athleta, Bonobos, Boston Proper and Warby Parker; and the successful efforts of landlords to broaden the appeal of their shopping centers, in part by means of a creative tenant mix.

Given the ubiquitous story line that e-commerce is killing brick-and-mortar retail, the assertion that online sales could actually help the industry might seem counterintuitive. But precisely because online retail offers such an easy and convenient way to buy commoditized goods, its popularity has forced developers to think harder about how to create high-energy experiences at their properties, according to Mark Toro, a partner at North American Properties who heads the firm’s Atlanta office. The effect of all this is a paradigm shift that will strengthen the industry, Toro says. “Back in the day when shopping centers were being built in every suburb, all you had to do was line up the retailers and provide convenient and easy access, and people would come shop,” Toro said. “We have turned that on its head now: Instead of providing the most convenient, quickest way to shop, we’re providing guests with a place to be, which extends dwell times.”

Owners of the larger regional centers will continue to focus on the experiential dimension by adding restaurants, entertainment features, lively outdoor space and the like, the report says, while neighborhood centers, by contrast, are likely to keep leveraging convenience factors.

In-store conversion rates continue to be four times higher than online-only conversion rates, the report authors point out. “Consumers still prefer in-store shopping. Ninety-four percent of total retail spending happens within the four walls of a physical store,” the report says. (In 2013 online retail sales came to some $263 billion, which accounts for only 6 percent of total retail sales, according to the U.S. Commerce Department. In-store sales, meanwhile, accounted for the rest, totaling some $4.3 trillion.)

Meanwhile, investors show confidence. Retail REITs, in particular, have maintained strong property performance amid the challenges of the Internet age, thanks largely to savvy management, observers say. “The REIT industry as a whole has produced returns averaging nearly 11 percent per year for more than 20 years, and yet retail REITs have produced returns averaging 11.82 percent per year — even better than an industry that has done very well overall,” said Brad Case, senior vice president of research and industry information at NAREIT. Annual returns for institutionally owned (i.e., non-REIT) retail properties on an unlevered basis, he says, have averaged 8.65 percent.

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