Company partners with Los Angeles chef to open location in downtown Los Angeles store
LOS ANGELES, 2015-11-5 — /EPR Retail News/ — In a first-of-its-kind collaboration, Whole Foods Market has partnered with Roy Choi to open a second Chego outpost inside the downtown Los Angeles store, opening Wednesday, Nov. 4, at 788 South Grand Ave.
Located in the 41,000-square-foot store’s prepared foods section, Chego will offer a menu of “favorites” with $12 big kid meals: the Sour Cream Hen House, Leafy T, Chubby Pork Belly Bowl, Beefy T Bowl, and $7 snacks: The Spiiiiinach Salad, Housemade pickles, Seasonal Veggies and Ooey Gooey Fries.
All menu items are made on site and meet Whole Foods Market’s quality standards. Hours are 10 a.m. to 10 p.m. beginning Nov. 4.
“With its mix of flavors, ingredients and dishes inspired by a blend of cultures much like our city, Chego’s menu offers L.A. in a rice bowl, ” Patrick Bradley, president of Whole Foods Market’s Southern Pacific Region. “We work hard to bring shoppers unique and delicious local offerings and can’t imagine a better Los Angeles-based chef and concept to represent this.”
The approach is simple. “We want to serve food that will bring a smile to everyone’s face,” said Choi, who co-founded Chego.
Whole Foods Market’s downtown Los Angeles store opens at 9 a.m. Wednesday, following a bread-breaking ceremony. For more on Chego, check out @RidingShotgunLA and @EatChego on Twitter and Instagram.
SOURCE: Whole Foods Market
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