Martha Stewart Pets holiday collection provides festive ways to celebrate the season with our Pets available exclusively at PetSmart®

From Apparel and Toys to Pampering and Home Décor,
Holiday Line Offers Martha’s Take on Petsgiving – Celebrating the Holidays with our Pets

PHOENIX, 2015-12-4 — /EPR Retail News/ — From classic barn coats and festive bow-tie collars to plaid sweaters, beauty products, and cozy holiday-themed beds, the Martha Stewart Pets holiday collection, available exclusively at PetSmart®, provides a variety of festive ways to bring the spirit of Petsgiving home for the holidays.

Dogs and cats will look their best for the family photo this season donning Martha’s reindeer and plaid sweaters, a polka dot “Mrs. Claus” dress, and holiday hoodies. Charming harnesses with candy cane stripes and Martha’s signature barn coat ensure pets look great and stay warm when heading outside for hayrides, holiday bonfires, and other events.

“We all need winter outerwear to stay warm during the cold months. Our pets are no exception,” said Martha Stewart, founder and chief creative officer of Martha Stewart Living Omnimedia, Inc. “Pets like stylish, comfortable and fun outfits. We thought it would be great for dogs to have their own classic jackets with bright holiday colors so they can celebrate right along with their owners!”

This year’s product design reflects a playful take on the holidays, adding modern hues of pink and light blue to traditional reds and greens. The collection also offers whimsical character outfits like penguins, reindeer, Santa Claus and elves. Pet collars feature bows and oversized snowflakes, plus fun prints and holiday colors inspired by candy and peppermint images from past issues of Martha Stewart Living.

Pet Home Décor: The Martha Stewart Pets holiday collection delivers cheerful home décor items like ceramic bowls featuring snowmen, seasonal peppermints, and holiday sentiments. Pets can sleep in comfort this season on a cozy Santa pillow or reindeer bolster bed, or inside an igloo bed that’s perfect for cats and small dogs.

Festive Toys: Consistent with the seasonal collection, Martha Stewart Pets elf toys, candy cane holiday squeakers and penguins adorned with peppermints illustrate the spirit of the season. Cats are sure to love Santa Claus door danglers, holiday feather teaser toys, and catnip-filled mice-perfect for celebrating Petsgiving with furry family members.

Pampering Gifts: Parents can pamper their pets with a variety of new natural, hypoallergenic bath and grooming products including mud masks, bath salts, nose and paw lotion and even bubble bath. These beauty items from Martha Stewart Pets make perfect stocking stuffers. Pets can also enjoy a trip to the PetSmart grooming salon where we offer three exclusive Martha Stewart Pets Naturals Packages. These grooming services include premium shampoo and conditioner with natural ingredients such as grapefruit, coconut oil, honey, and oatmeal to help soothe and strengthen your pet’s skin and coat.

“We are especially excited about this year’s Martha Stewart Pets holiday collection, as it offers pet parents a range of on-trend apparel, accessories, toys, beauty, and home décor items featuring Martha’s special take on the season,” said Eran Cohen, chief customer experience officer, PetSmart. “The range of Martha’s holiday line gives pet parents so many options to get involved in Petsgiving – the season-long celebration where we can be merry with our best friends and show them how much we appreciate the unconditional love they share 365 days a year.”

Find all Martha Stewart Pets holiday products here at the collections Holiday Shop.
For more information about PetSmart’s holiday products, deals, and store hours, visit petsmart.com/holiday. Selection of products may vary by location.

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About PetSmart®
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day CampTM day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com, OnlyNaturalPet.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

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About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. The Company reaches approximately 100 million consumers across all media platforms each month and has a growing retail presence in thousands of retail locations. MSLO’s media brands, available across multiple platforms, include Martha Stewart Living, Martha Stewart Weddings, and Everyday Food; the Company also offers books and utility Apps. MSLO’s television and video programming includes “Martha Stewart’s Cooking School” and “Martha Bakes” series on PBS, in addition to made-for-the-web video and a vast library of how-to content available online. MSLO also designs high-quality Martha Stewart products in a range of lifestyle categories available through select retailers, including The Home Depot, Macy’s, JCPenney, Staples, PetSmart, Michaels and Jo-Ann Fabric & Craft Stores. The MSLO family of brands also includes Chef Emeril Lagasse’s media and merchandising properties. Additional information about MSLO is at www.marthastewart.com.

Contacts:

Danielle Bickelmann
Golin for PetSmart
972-341-2503
dbickelmann@golin.com
 

PetSmart Media Line
623-587-2177

Jana Branson
Martha Stewart Living Omnimedia
212-827-8123
jbranson@marthastewart.com