Carrefour’s first Italian store modernised

Carugate, ITALY, 2015-12-23 — /EPR Retail News/ — The Carrefour hypermarket in Carugate was the French retail group’s first Italian store, opening way back in 1972. Now it offers a new shopping experience and the world’s first Terre d’Italia restaurant, where customers can take a break from shopping to enjoy tasty, high-quality food. The renovated hypermarket is in Il Carosello shopping centre and has an area of 12,000 m2 with a totally new layout. Customers can now do their shopping immersed in an innovative experiential dimension thanks to a vast section entirely dedicated to fresh produce, household textiles and digital technology.

To emphasize the new orientation of the revamped store and the innovative shopping experience it offers its customers, the architecture is designed to appeal to all 5 senses. Sight: alternating colours along the checkout line, and lively tones in every section. Smell: of bread and cakes, fresh from the oven. Touch: all customers are welcome to pick up all touch-screen products, which are available in self service in the technology section. Taste: selected artisan produce for customers to try (as well as the restaurant). Hearing: a tranquil atmosphere with relaxing music on constant broadcast.

The new hypermarket is divided into 4 principal areas with a totally new layout. Innovative technology and multimedia are strongly in evidence in the “Fashion” and “New Products” areas (the latter also includes a section devoted to gaming and a newspaper kiosk), while the other 2 areas, “Market” And “Everyday Items” offer a wide range of traditional, authentic products, with local food and wine specialities featuring strongly. There’s also a new corner devoted to high-end fruit and vegetables, including many hard-to-find varieties, and a marketplace styled on a Middle Eastern souk, where the air is heady with spicy fragrances. For lovers of exotic foods and fish, the revamped store offers a Sushi Daily bar and a seafood counter that features specially made fresh fish dishes every day.  For the health-conscious, the new Carugate hypermarket offers a juice point and a whole section devoted to organic products and products for customers with diet-related disorders.

The new store format offers a more intuitive, customer-friendly shopping experience, with an emphasis on all-round service that’s unprecedented in Italian retailing. There’s also a totally renovated assortment of household products, an auto service point, and a paint mixing counter where customers can create their own shades of eco-sustainable paint. The media section (books, DVDs, CDs, newspapers and magazines, gift paper etc.) is connected to a play and relaxation area where adults and children alike can play, read and get creative. There’s also a Lego corner, a “shop in shop” with an excellent assortment of toys.

For technology fans, the 42 monitors located around the hypermarket relay all the latest news on products and special offers – and check out the Digital Mirror in the Fashion section. The appliances section features the latest kitchen technology including juicers and slow cookers, mobile technology from drones to wearable online devices, and new-generation home automation solutions.

The large section dedicated to fresh food includes bread baked in a wood-fired oven, made-to-order mozzarella, a new wine section with an exceptional selection of high-end labels, and a huge selection of confectionery in the Cake Design corner.

One of the biggest differentiating features of the new Carugate hypermarket is the butchery section offering the finest Italian cuts (Chianina and Piedmontese, predominantly) and a vast selection of marinated produce prepared to order by specially trained staff.

 

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Carrefour's first Italian store modernised

Carrefour’s first Italian store modernised

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