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Christian Dior opens its largest boutique in China

PARIS, 2016-1-11 — /EPR Retail News/ — Dior inaugurated a brand new boutique in China at the end of December 2015. Located in the heart of the Beijing central business district in the China World mall, the boutique is the largest Christian Dior flagship in China, joining a network of 20 plus stores in the country.

Designed by American architect Peter Marino, the two-level store reflects the timeless elegance of Dior, with a double-layer glass façade that emulates the iconic “cannage” motif of the couture house. Inside, the refined atmosphere is enhanced by wall art and designer pieces, part of a curated selection of a dozen contemporary art pieces.

To celebrate the opening of the Dior Beijing China World flagship, the House presented its Spring-Summer 2016 collection at a runway show in a sumptuous blue-hued setting at the Phoenix Center. The show was attended by Christian Dior Couture CEO Sydney Toledano and A-list Chinese celebrities and artists.


Christian Dior opens its largest boutique in China
© Bakas Algirdas © Dior
EPR Retail News