Argos launches Simple Value collection

Milton Keynes, UK, 2016-Jan-22 — /EPR Retail News/ — Leading digital retailer Argos, has repositioned its Value offering with the launch of the Simple Value collection. Available as part of the Spring/Summer 2016 range, Simple Value can be found in Argos stores and online at www.argos.co.uk from Saturday 16 January.

With 140 lines starting from just 99p, Simple Value features a range of products for the home from bathroom items, to bedding, kitchen electricals and white goods. The range provides customers with a collection of simple, essential items at great value for money.

Rob Quartermain, Senior Brand Manager at Argos said: “We wanted to refresh our value offering and provide customers with a range of essential products and everyday items at our lowest price. The Simple Value range will be stocked at our network of stores, allowing customers to buy and collect from over 800 points across the country, providing convenience and access to essential products when they need them.

Simple Value is so much more than a new name. The new ‘red box’ branding has been designed to give customers an easy way to identify the simplest versions of our most popular items, be it a handheld vacuum or a fridge freezer.  We know customers from all walks of life buy Value products and our new look acknowledges this. The range offers quality products at great value for money, all in one collection of core items.”

Along with a streamlined approach to products, the brand also has a refreshed look and unsurprisingly, simplicity is key. Keeping to the Argos red and white colour scheme, the new branding features monochrome product images, a strikingly bold font and oozes simplicity and confidence. New straplines have been added to packaging to entice interest and curiosity whilst adding a twist to everyday products.

Prices range from 99p to £179.99 – take a look at the new Simple Value range at www.argos.co.uk where products can be reserved for free for pick up at Argos stores. Same day delivery options are also available with Fast Track; customers can order by 6pm to have an item delivered by 10pm the same day, or schedule a convenient time on the next day or future days for just £3.95.

-ENDS-

Notes to Editors:

For more information, please contact the Argos Press Office on 0845 120 4365 or email: media.relations@argos.co.uk. Follow us on Twitter at @argos_PR.

About Argos
Argos is a leading UK digital retailer, offering around 60,000 products through www.argos.co.uk, its growing mobile channels, stores and over the telephone.

Argos continues to be the UK’s largest high street retailer online with around 121m customer transactions a year through its stores and over 900 million website and app visits in the 12 months to February 2015.  Customers can take advantage of Argos’ convenient Check & Reserve service available through its network of 844 stores and concessions across the UK and Republic of Ireland.

In the financial year to February 2015, Argos sales were £4.1 billion and it employed some 29,000 people across the business.

Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
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