Former MACY’S CMO Martine Reardon to serve as Senior Advisor for NRF’s Retail and Marketing Strategies

To serve as Senior Advisor for Retail and Marketing Strategies

WASHINGTON, 2016-Nov-22 — /EPR Retail News/ — Today (November 21, 2016) the National Retail Federation announced that Martine Reardon, former Chief Marketing Officer for Macy’s, has partnered with NRF to serve as a Senior Advisor for Retail and Marketing Strategies.

“As CMO, Martine is widely acknowledged as the leader at Macy’s who successfully built the company’s omnichannel brand,” NRF President and CEO Matthew Shay said. “We have a long history of providing the industry with the insights, tools and expertise they need in order to meet the challenges that enable them to grow their business in a highly competitive environment. Martine’s hands-on experience and in-depth knowledge ensures we take that opportunity to the next level.”

Mindy Grossman, president and CEO of HSNi and incoming chairman of the NRF, said, “I have known Martine for a number of years and I am thrilled she has agreed to take this role with NRF. Martine is well-known, respected and admired by retailers across the diverse community of the industry. Her consulting work with the NRF will enhance our ability to remain at the forefront of thought leadership for retailers large and small, providing real world business solutions to real world business challenges.”

“I have worked most of my professional life in retail, and I am thrilled to join in this partnership and engage with the NRF and the top retail leaders in the industry,” said Ms. Reardon. “Retail evolves at a pace that requires constant vigilance with foresight and planning. To be part of creating paths and finding the voices that can help grow the industry is a tremendous opportunity and I am looking forward to the challenge.”

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.

Contact:
Treacy Reynolds
press@nrf.com
(855) NRF-Press

Source: NRF

Macy’s “American Icons” campaign launches next week

  • Festivities include the latest in fashion with an all-star roster of musical talent, in-store events and a partnership with Got Your 6, a coalition of veteran-focused nonprofits
  • Headlining the campaign are some of America’s all-star talents, including Adam Lambert, Austin Mahone, Kelsea Ballerini, Johnnyswim and Thalia Sodi, along with an exciting collaboration from Lady Gaga and Sir Elton John on a limited-edition line, Love Bravery
  • Experience the sublime sounds of the retailer’s first-ever digital music festival, “Macy’s Summer Vibes”

NEW YORK, 2016-May-04 — /EPR Retail News/ — This summer, music takes center stage for Macy’s “American Icons” campaign, the fourth annual celebration of the people, places and things that make America great. Launching next week, the campaign features celebrated designers and musical talent, a digital music festival on YouTube highlighting emerging artists, continued partnership with Got Your 6 to support America’s veterans, and experiential in-store events for customers.

“This year, American Icons is all about the celebration of music and we’re offering a medley of different experiences for customers to get involved,” said Martine Reardon, Macy’s chief marketing officer. “In our advertising campaign, we pay tribute to locations rich with music history, such as New Orleans and Memphis, as well as some of the hottest musical talent today. We will also be hosting our first digital music festival on YouTube, which benefits Got Your 6, Macy’s charity partner that supports military veterans and their families.”

The Best in Fashion, Music and Style

There have been so many genres—jazz, blues, country, rock, folk and pop—that have influenced America’s independent and inimitable style. This season, we travel coast-to-coast to share fashions inspired by the sights and local sounds that make up the soul of our great nation.

Folk looks are back in a big way, and get a chic update in the form of off-the-shoulder chambray dresses from MICHAEL Michael Kors and raw-edged cropped jeans from Paulina. The jazz lover’s style is less brooding, and more modern with a relaxed approach by Tommy Hilfiger with tie-front eyelet shirts and patterned shorts, perfect for enjoying the brassy sounds and high temperatures in The Big Easy. Country style is more than cowboy boots and daisy dukes; our country vixen takes a fashion-first approach to her style, with RACHEL Rachel Roy offering bare-shouldered ruffle tops and pleated brushed silk gaucho pants as dressed-up alternatives to the classic T-shirt and jeans country uniform. Macy’s is taking the vast range of music genres that define this great country and extending it into closets, offering an assortment of styles perfect for every musical flavor.

Festival-ready styles channel easy-breezy California cool, with bare-shoulder, crocheted dresses in crisp white from American Rag leading the pack. Dream-catcher earrings from Lucky Brand add to the stylishly laid-back essence of the bohemian festivalgoer, and she can store her VIP wristbands and heat-beating essentials in a 70s vintage-inspired crossbody satchel by Patricia Nash. A bold American flag bodysuit and high-waisted shorts from Material Girl; and trusty gladiator sandals from Steve Madden are declarative pieces that are trend-forward and dance-friendly. For him, American Rag pumps up the volume on casual with distressed denim shorts and eye-catching graphic tees. Pairing them with white Vans, we’re back at it again offering trendy, yet effortless style.

In its celebration of music, Macy’s has partnered with several artists to create eye-catching and inspiring summer fashion imagery. With his larger-than-life presence and rock star flair, multiplatinum, Grammy®-nominated, international superstar Adam Lambert is every bit the showman and the newest face of Macy’s I.N.C. International Concepts. His charisma and perpetually evolving approach to music make him the perfect ambassador for the exclusive brand, which brings runway-inspired fashion and accessories to today’s style-minded trendsetter. Nineteen-year-old singer-songwriter sensation Austin Mahone rocks festival gear by American Rag, Levi’s and more. With chart-topping hits and sold-out tours under his belt, Mahone is the perfect artist to help kick off all things music and fashion this summer. Destiny Frasqueri, also known as Princess Nokia, is an up-and-coming, multifaceted artist fromNew York City whose unique musical style is an excellent complement to the cutting-edge fashion from Calvin Klein. Kelsea Ballerini’s refreshing sound and unapologetic authenticity earned her Billboard’s Women In Music “Rising Star” Award and her undeniably fashion-forward style is showcased effortlessly in RACHEL Rachel Roy, Maison Jules and Ray-Ban. Accomplished husband-and-wife duo and folk-pop artists, Johnnyswim, are the perfect showcase for denim trends as unique as their music. Vivacious megastar Thalia Sodi brings sexy, elegant and timeless styles in bold colors and vibrant prints, as well as glamorous shoes and jewelry that are uplifting and party ready to her newest collection for Macy’s American Icons campaign.

Macy’s has also partnered with Grammy® and Golden Globe®-winning icon Lady Gaga, as well as Grammy, Tony®and Academy Award®-winning legend Sir Elton John to create Love Bravery, a high-spirited limited- edition line of clothing and accessories that inspire compassion and combat prejudice. The exclusive collaboration includes clothing, accessories and novelty items, and 25 percent of the purchase price of Love Bravery product will benefit theBorn This Way Foundation and the Elton John AIDS Foundation.

Macy’s Summer Vibes

For the first time, Macy’s is hosting a digital music festival on YouTube to celebrate American Icons and kick off the summer on a high note. Digital festivalgoers can tune in on Thursday, June 2 at 8 p.m. EDT via Macy’s officialYouTube channel (youtube.com/macys) to watch Macy’s Summer Vibes. Created and produced by Macy’s and Portal A, the 60-minute music experience and summertime hangout will feature intimate performances with an upbeat lineup of fresh talent. Headlining the concert will be Broadway actor, YouTube sensation and TV personality, Todrick Hall. With a vibrant personality and contagious energy, Hall’s creative video projects have resulted in a following of more than 2 million subscribers. Hall will be joined with performances by emerging artists including: pop rock singer-songwriter, AJ Rafael; family musical group, the Gardiner Sisters; and teen singer-songwriter, Macy Kate.

Viewers will have access to behind-the-scenes footage, backstage interviews and other special segments. All artists will be sporting the latest fashions from Macy’s for the season.

Best of all, viewers can hit play and give back at the same time. For every view of the festival through June 19, Macy’s will donate $1, up to $100,000, to Got Your 6, the national veteran nonprofit campaign that empowers veterans to become leaders, team builders and problem solvers in their local communities. Customers can follow the experience through #SummerVibes and learn more by visiting macys.com/summervibes starting May 10.

Empowering Veterans, Strengthening Communities – Got Your 6

Macy’s and Got Your 6 will embark on their fourth year of partnership, as part of the American Icons campaign. Since 2013, Macy’s has raised $6.7 million to Got Your 6 and its coalition of nonprofit partners to help military veterans and their families make America stronger. Along with participating in the Macy’s Summer Vibes festival in June, customers can get involved and join the movement during Got Your 6 Weekend, from Friday, May 13 to Sunday, May 15. During this weekend, customers can give $3 at the register at any store or on macys.com and receive a special 25 percent savings pass to get discounts all day on purchases – exclusions and restrictions apply. One hundred percent of the $3 purchase price will be donated to Got Your 6. Pre-sale of the passes will begin on May 8 in-store.

In-Store Celebrations

In June, Macy’s will host in-store music festivals for kids, featuring dancing, fun games, crafts, snacks and more. In select markets, kids can participate in a silent disco and learn how to mix and scratch from Scratch DJ Academy. A series of events across the country that bring together the worlds of music and food will include cooking demos by Macy’s Culinary Council Chefs with special musical elements, as well as menus inspired by the chefs’ personal playlists. On Tuesday, June 14, Macy’s will also celebrate National Strawberry Shortcake Day, featuring cooking demos in select stores where chefs will add their local spin on the classic American dish.

To learn more about Macy’s American Icons campaign, including the Summer Vibes music festival, fashions, events and partnership with Got Your 6, visit macys.com/americanicons.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Got Your 6
Got Your 6 is a campaign that’s empowering veterans to build stronger communities across America. In the military, “got your six” means “I’ve got your back.” Got Your 6 and its nonprofit partners are helping veterans find new opportunities to serve here at home. Since 2013, Got Your 6 has distributed grants totaling more than $6 million to its veteran-focused non-profit partners. For more information, visit www.gotyour6.org. Be the Change, Inc., an independent 501(c)(3) not-for-profit organization, is the organizing body and fiscal sponsor of Got Your 6.

Source: Macy’s, Inc.

Macy’s Media Relations
Tracy Davis, 646-429-7470
tracy.davis@macys.com
or
Macy’s Media Relations
Billy Dumé, 646-429-7449
billy.dume@macys.com

###

International superstar, Adam Lambert, is the newest face for Macy’s exclusive lifestyle brand, I.N.C. International Concepts; visit macys.com/americanicons (Photo: Business Wire)

International superstar, Adam Lambert, is the newest face for Macy’s exclusive lifestyle brand, I.N.C. International Concepts; visit macys.com/americanicons (Photo: Business Wire)

Macy’s chief marketing officer Martine Reardon to leave the company

CINCINNATI, 2016-Apr-14 — /EPR Retail News/ — Martine Reardon, Macy’s chief marketing officer, has decided to leave the company, effective May 13, after 32 years of service.

“I am extremely proud of the work that I have led in building Macy’s into an international omnichannel brand. We have established a clear and compelling brand promise rooted in fashion, entertainment, pop culture, value and newness, and opened potential new avenues for growth,” Reardon said. “I will miss my Macy’s family terribly, but I am looking forward to taking time for me now. The marketing organization at Macy’s is incredibly deep and talented, and I am excited for my colleagues to carry on the work we began together.”

Terry Lundgren, Macy’s, Inc. chairman and chief executive officer, said, “It is with deep sadness that we accept Martine’s resignation from Macy’s. Martine is a very special executive who has come to personify the spirit, energy and integrity of Macy’s. She has poured her mind, heart and soul into making Macy’s the industry leader it is today. Martine’s leadership, insight, creativity and expertise have enabled Macy’s to compete in physical stores and digitally as customer shopping preferences have evolved. Our entire organization will miss Martine. We salute her many accomplishments and wish her the very best in the next chapter of her life and career.”

Reardon was named Macy’s Chief Marketing Officer in February 2012. She leads Macy’s multi-faceted world of marketing, including macys.com and the company’s advertising, creative development, social, mobile, and digital media, brand public relations, cause and tourism marketing, special events, media planning, consumer insights and data analysis for its 730 stores nationwide. Under Reardon’s direction, Macy’s highly acclaimed national marketing team has received numerous honors, including Emmys, Reggies, Clios, Effies, Racies and Art Directors ClubAwards.

Reardon rose through the ranks at Federated Department Stores, Inc. and Macy’s, Inc., beginning in the special events department at Abraham and Straus. Under her leadership, Macy’s has received many significant retail industry accolades for marketing, including Mobile Marketer of the Year, Direct Marketer of the Year, Brandweek Marketer of the Year and the L2 Genius Award for digital relevance in retail marketing several years running.

Reardon has received the “Power of Women to Make A Difference” Award from the United Way of New York City, the Lifetime Mission Achievement Award from the American Heart Association, and the Matrix Award from the New York Women in Communications, and has served as Advertising Women of New York’s honoree at its Annual Roast.

A member of Macy’s Executive Committee, Reardon sits on the board of the Make-A-Wish Foundation, as well as the Retail Advertising Marketing Association (RAMA), a division of the National Retail Federation. She has chaired the American Heart Association’s annual Go Red For Women New York City luncheon since 2006, is a member of the International Women’s Forum, and participates in many industry events and conferences as keynote speaker.

A search for Reardon’s successor is now beginning.

Macy’s, Inc. (NYSE:M), with corporate offices in Cincinnati and New York, is one of the nation’s premier retailers, with fiscal 2015 sales of $27.079 billion. The company operates about 870 stores in 45 states, the District of Columbia, Guam and Puerto Rico under the names of Macy’s, Bloomingdale’s, Bloomingdale’s Outlet, Macy’s Backstage and Bluemercury, as well as the macys.com, bloomingdales.com and bluemercury.com websites. Bloomingdale’s in Dubai is operated by Al Tayer Group LLC under a license agreement.

All statements in this press release that are not statements of historical fact are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements are based upon the current beliefs and expectations of Macy’s management and are subject to significant risks and uncertainties. Actual results could differ materially from those expressed in or implied by the forward-looking statements contained in this release because of a variety of factors, including conditions to, or changes in the timing of, proposed transactions, prevailing interest rates and non-recurring charges, competitive pressures from specialty stores, general merchandise stores, off-price and discount stores, manufacturers’ outlets, the Internet, mail-order catalogs and television shopping and general consumer spending levels, including the impact of the availability and level of consumer debt, the effect of weather and other factors identified in documents filed by the company with the Securities and Exchange Commission.

(NOTE: Additional information on Macy’s, Inc., including past news releases, is available at www.macysinc.com/pressroom.)

Source: Macy’s, Inc.

Macy’s, Inc.
Media – Jim Sluzewski, 513-579-7764
or
Investor – Matt Stautberg, 513-579-7780

American Heart Month: Macy’s launches limited-edition merchandise, promotions and in-store events to benefit Go Red For Women

As founding national sponsor of the American Heart Association’s Go Red For Women® movement, Macy’s has raised more than $55 million to support the fight against heart disease in women, resulting in 285 lives saved each day from the movement

NEW YORK, 2016-Jan-28 — /EPR Retail News/ — Macy’s will inspire women and ignite action once again this February as the national founding sponsor of the American Heart Association’s Go Red For Women®. In honor of American Heart Month, Macy’s will offer limited-edition merchandise, promotions and in-store events to benefit Go Red For Women throughout February. Together with its associates and customers, Macy’s has helped to raise more than $55 million to support Go Red For Women since 2004. This contribution has funded vital research and education efforts credited with saving 285 lives every day.

Heart disease is not just a man’s disease; in fact, 90 percent of women have at least one risk factor for cardiovascular diseases which cause one in three deaths among women each year. Macy’s encourages customers to support this fight against heart disease and stroke by participating in the Go Red with Macy’s event from Wednesday, Feb. 3 toMonday, Feb. 8. Customers who wear red or purchase the official Red Dress pin for $3 will receive an extra 25 percent on most purchases storewide, or 15 percent off fine and fashion jewelry, sale and clearance watches, and select home items. Exclusions and restrictions apply. One hundred percent of the Red Dress pin sales benefit Go Red For Women.

In celebration of National Wear Red Day on Feb. 5, Macy’s is offering customers three limited-edition red dresses throughout February by Kensie($99.00), Thalia ($89.50) and Calvin Klein($134.00) with 10 percent of the purchase price benefiting Go Red For Women. The dresses will be available in store and on macys.com/GoRed. To stay heart-healthy in style this February, Macy’s is also offering exclusive Ideology active wear in support of Go Red For Women. The collection includes select sports bras, socks, tank tops, graphic t-shirts and crop pants with 10 percent of the purchase price benefiting Go Red For Women.

“As the founding national partner, Macy’s has been a proud supporter of Go Red For Women for more than a decade,” said Martine Reardon, Macy’s chief marketing officer. “Through the movement, the color ‘red’ and ‘the red dress’ have become linked with the ability all women have to improve their heart health and live stronger, longer lives. We thank our associates and customers who take such an active role in our efforts to help the millions of women inthe United States affected by cardiovascular diseases, and look forward to their support again this year as we offer many ways to give back to the cause through our promotions, events and merchandise.”

“The American Heart Association is thankful for Macy’s continued support of Go Red For Women and the great work they have done to raise awareness of heart disease in women,” said Al Royse, American Heart Association chairman of the national board of directors. “An estimated 44 million women in the U.S. are affected by cardiovascular diseases, and a surprising 80 percent of cardiac and stroke events may be prevented by taking the right steps, like scheduling a Well-Woman Visit to fully understand the risks for heart disease. Macy’s helps fund life-saving research and education that no doubt impacts many lives.”

In addition to the Go Red with Macy’s event and merchandise benefiting the cause, Macy’s will host additional events offering even more chances to support Go Red For Women:

Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, kicking off New York Fashion Week since 2003, in support of women’s heart health. The Red Dress Collection will be unveiled on Thursday, Feb. 11 at 8 p.m. at Moynihan Station in New York City. This year’s runway show will feature inspiring and powerful women who will walk the runway to showcase emerging and established designers, including “Full House” actress Candace Cameron Bure, model and Miss USA 2012 Olivia Culpo, “The Nanny” actress Fran Drescher, transgender model and social media personality Gigi Gorgeous, “TODAY Show” anchor Tamron Hall, “The Brady Bunch” actress Florence Henderson, producer Marilu Henner, “Access Hollywood” co-host Kit Hoover, “Empire” actress Ta’Rhonda Jones, “Top Chef” judge Gail Simmons and “Wheel of Fortune’s”Vanna White. Three of the red dresses featured on the runway and worn by Ta’Rhonda Jones, Kit Hoover and Vanna White will be designed by three emerging designers in Fashion Incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The fashion incubator designers featured areConrad Booker from Philadelphia, Kajan “Cake” Carlos from San Francisco and Grace Lee-Lim from Chicago. Viewers can also watch a livestream of the event at macys.com/gored.

Macy’s is hosting Go Red Total Makeover events with the American Heart Association at select Macy’s stores around the country on Saturday, Feb. 6. Guests will receive an event passport and visit stations throughout the store, meet experts and learn about making smart choices for heart health including physical activity and nutrition. Once guests visit all stations and complete their event passport, they will be entered to win a $250 Macy’s gift card. The event locations include: Chicago; Houston; Las Vegas; Pittsburgh; Portland, ME; Portland, OR; Sacramento and Winston-Salem.

Go Red For Women Luncheons will take place in 182 cities across the country, raising much needed funds for the cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win a$250 Macy’s gift card. At select luncheons, Estee Lauder will host touch up stations featuring a bounce-back for a free lipstick to keep guests looking their best.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women
Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Heart disease and stroke kill one in three women – more than all cancers combined. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Women who Go Red live healthier lives. For more than a decade, Go Red For Women has fought for equal health opportunity for women. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Source: Macy’s

Macy’s
Holly Thomas, 646-429-5250
Holly.Thomas@macys.com
or
Billy Dumé, 646-429-7449
Billy.Dume@macys.com

Award-winning Joy Mangano brand launches in Macy’s stores and on macys.com

  • Known for innovative products that make people’s lives easier, Joy will be carried in Macy’s stores and on macys.com starting January 2016
  • Joy to appear at Macy’s Herald Square on January 9

NEW YORK, 2016-1-7 — /EPR Retail News/ — Launching on Jan. 9, the award-winning Joy brand will join the roster of Macy’s Home Store, offering innovative products that make a difference and simplify everyday challenges. Fueled by the breakout success of her first product, the Miracle Mop®, Mangano has spent the last 30 years creating solutions that make people’s lives easier, which inspired the star-studded film, “Joy,” by 20th Century Fox that released on Christmas Day.

The product line at Macy’s will include Miracle Mop®, Huggable Hangers®, My Little Steamer®, Better Beauty Case, MemoryCloud Pillow, and Forever Fragrant® Vase and Sticks. Joy will make an appearance at Macy’s Herald Square store in New York Cityon Jan. 9 – the day the brand launches nationwide.

“The Joy brand embodies everything we look for when considering the best home assortment for our customers,” said Martine Reardon, Macy’s chief marketing officer. “Joy’s innovative products have helped make home tasks easier for three decades, making her a true leader in the industry. We are thrilled to embark on this new partnership and to bring this product to our customers in Macy’s stores and on macys.com.”

An expert in designing, inventing and marketing innovative products for live content retailer HSN for more than 15 years, Joy holds more than 100 patents and trademarks.

“I couldn’t be more thrilled to bring my products to Macy’s,” said Joy Mangano, “There is something magical about shopping at Macy’s and I know customers are going to experience that same magic when they discover my products in their stores nationwide.”

The collection starts at $29.99 and will be available in Macy’s stores nationwide and on macys.com. For Joy’s videos and tips, please visit macys.com/joymangano.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Ingenious Designs LLC
Ingenious Designs LLC (IDL) is a subsidiary of HSN, Inc. and was founded in 1991 by its president, Joy Mangano. Joy is one of the most recognized inventors, entrepreneurs and product designers in the industry today and she is the creator behind innovative products such as the Miracle Mop®, My Little Steamer®, Huggable Hanger®, Comfort & Joy Memory Cloud™ Pillow, Forever Fragrant® and the Better Beauty Case. IDL also manages product lines for icon and celebrated supermodel IMAN, celebrity chefs Ming Tsai and Lorena Garcia, GRAMMY Award®-winning producerRandy Jackson, and Four-time GRAMMY Award®-winner and American Idol judge Keith Urban.

Source: Macy’s

Macy’s Media Relations
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Macy’s Media Relations
Tracy Davis, 646-429-7470
tracy.davis@macys.com

###

Award-winning Joy Mangano brand launches in Macy’s stores and on macys.com starting Jan. 9 (Photo: Business Wire)

Award-winning Joy Mangano brand launches in Macy’s stores and on macys.com starting Jan. 9 (Photo: Business Wire)

Macy’s announces special giveaway of $10 “cash” cards at more than 600 stores across the country

From Dec. 20 – Dec. 22, Macy’s will offer free $10 “cash” cards to the first 250 customers in stores across the country

NEW YORK, 2015-12-22 — /EPR Retail News/ — With less than a week left until Christmas Day, shoppers are hitting the stores for the final chance to find the perfect gifts for loved ones and finish off holiday checklists. To spread a little extra cheer and help customers save on their last-minute purchases, Macy’s (NYSE:M) will offer a special giveaway of $10 “cash” cards at more than 600 stores across the country, from Sunday, Dec. 20 to Tuesday, Dec. 22. For these days only, cards will be distributed to the first 250 customers, on a first-come, first-served basis, beginning at store opening.

“As the ultimate destination for affordable gifts for everyone, we’re pleased to offer an extra holiday treat to our customers as they finish out their shopping over the next week,” said Martine Reardon, Macy’s chief marketing officer. “We have a lot of great deals on last-minute gifts, and now shoppers who come early will get even more value with a free cash card on us.”

Cards will be available while supplies last at most stores*, beginning at store opening (see macys.com for local hours). Cards may be used to purchase merchandise and in-store services from Dec. 20 – Dec. 22. Limit one per customer and redeemable in-store only.

Visit macys.com/gifts for inspiration and ideas, including gifts by recipient and gifts by price. For media materials, including hi-res images, visit http://pimsmultimedia.com/macys-holiday2015.

*Excludes furniture stores, clearance centers and Macy’s Backstage

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s Media Relations
Holly Thomas, 646-429-5250
holly.thomas@macys.com
or
Tracy Davis, 646-429-7470
tracy.davis@macys.com

Macy’s and Make-A-Wish celebrate the 7th annual National Believe Day on Friday, Dec. 11

To mark the occasion, Macy’s will offer a double donation for all letters to Santa collected in stores and online at macys.com/believe on Fri. Dec. 11

NEW YORK, 2015-12-9 — /EPR Retail News/ — Magical wishes will be granted to children across the country with life-threatening medical conditions, as Macy’s and Make-A-Wish celebrate the seventh annual National Believe Day on Friday, Dec. 11. A day devoted to observing the season’s spirit of generosity and goodwill, more than 50 “Wishes Across America” will be granted and Macy’s will mark the day with a double donation for the iconic Believe letter writing campaign.

“National Believe Day is the cornerstone of our Believe program, where we offer double the donation for Santa letters collected and grant wishes to children nationwide, making a life-changing impact on their families, friends and local communities,” said Martine Reardon, Macy’s chief marketing officer. “We’re excited to see the response from our associates and customers, and hope to again extend our campaign goal and raise an additional $1 million for Make-A-Wish.”

All season long, Macy’s has invited customers to drop their stamped letters to Santa at their local Macy’s store or send a digital letter via macys.com/believe. Macy’s will donate $1, up to $1 million, to Make-A-Wish for every letter collected through Dec. 24. New for this year, letters sent to Santa through Macy’s Wish Writer™ stylus and app also benefit Make-A-Wish. Available for $14.99 at approximately 600 Macy’s stores and on macys.com, the Wish Writer is a fun way for kids to play games and write a magical letter to Santa. One dollar from each stylus purchase will also go to Make-A-Wish.

National Believe Day

For every letter sent on National Believe Day, Macy’s will offer a double donation – providing an additional $1 to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal.

The Believe campaign was inspired by the true story of 8-year-old Virginia, who wrote a letter to the New York Sunnewspaper in 1897 asking about the existence of Santa Claus. The paper’s response, “Yes, Virginia, there is a Santa Claus …,” written by Francis P. Church, became one of the most famous newspaper editorials of all time. Since 2003, Macy’s has raised $90 million for Make-A-Wish, with $10.8 million donated through the Believe campaign.

Tune In to “Yes, Virginia”

Next Friday, Dec. 18, the “Yes, Virginia” animated television special will return with the story of Virginia. The award-winning, half-hour holiday program features an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina, and Beatrice Miller in the title role. “Yes, Virginia,” presented by Macy’s, will air on ABC at 8:30 p.m. ET/7:30 p.m. CT (check local listings).

“Yes, Virginia The Musical” was adapted from the animated special “Yes, Virginia,” written by Chris Plehal, created and produced by Macy’s and J. Walter Thompson in conjunction with The Ebeling Group and MEC Entertainment, a division of Mediaedge:cia. “Yes, Virginia The Musical” was written by Wesley Whatley (music) and William Schermerhorn (book and lyrics), the Emmy® Award-winning creative team behind the original song “Yes, Virginia(There’s A Santa Claus).”

To learn more about Macy’s Believe campaign, plus view “The Wish Writer” film visit macys.com/believe. For a link to “The Wish Writer” film, click here. For additional media materials, including images and b-roll:http://pimsmultimedia.com/macys-holiday2015/believe.php.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered inPhoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 27,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 254,000 wishes since its inception in 1980; more than 14,200 in 2014 alone. Visit Make-A-Wish at www.wish.org to learn more.

Source: Macy’s

Macy’s Media Relations
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com
or
Tracy Davis, 646-429-7470
tracy.davis@macys.com

Macy’s raised $3.5 million through its annual “Shop For A Cause” campaign in support of charities nationwide

Macy’s helps March of Dimes® and thousands of local charities raise funds through annual shopping event

MIAMI, FL, 2015-9-11 — /EPR Retail News/ — In support of March of Dimes and more than 4,000 charities nationwide, Macy’s raised more than $3.5 million through its annual “Shop For A Cause” campaign, which took place onSaturday, August 29. Volunteers at Macy’s stores and those from participating organizations contributed to the program’s success and worked together to drive funds across the country.

“The Shop For A Cause program is one of our biggest fundraising events of the year and a great way for our stores to connect in our communities,” said Martine Reardon, Macy’s chief marketing officer. “Our associates and customers are making a difference locally and nationally through this campaign, which truly embodies the magic of Macy’s. It’s an honor to be able to raise funds and give back to so many worthy causes this year.”

Now in its 10th year, Shop For A Cause is a unique, one-day-only shopping event created to support local and national charities’ fundraising efforts. Macy’s designated March of Dimes, the leading nonprofit organization in support of pregnancy and baby health, as its national beneficiary of all proceeds of sales of Shop For A Cause savings passes in Macy’s stores and on macys.com.

“Thanks to Macy’s and their customers for giving every baby born in the United States a fighting chance by raising millions of dollars through Shop For A Cause,” said Dr. Jennifer L. Howse, president of the March of Dimes. “Over the past five years, nearly $15 million has been raised to help support local community-based programs that give moms the information they need to have full-term pregnancies and healthy babies. We’re proud to report that last year with the help of Macy’s Shop For A Cause, March of Dimes chapters were able to award 554 grants totaling more than $5.1 million and reaching nearly 1 million women to help improve the health of their babies.”

In addition to the March of Dimes, more than 4,000 local charities signed up to participate in the event this year. By giving $5 to their favorite local cause, customers were able to support a cause meaningful to them and receive the savings pass to enjoy special discounts at Macy’s.

For more information about this year’s program, visit macys.com/shopforacause.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 775 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, Dadeland in Miami and South Coast Plaza in southernCalifornia are known internationally and leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at macys.com/pressroom.

About March of Dimes
The March of Dimes is the leading nonprofit organization for pregnancy and baby health. With chapters nationwide and its premier event, March for Babies®, the March of Dimes works to improve the health of babies by preventing birth defects, premature birth and infant mortality. For the latest resources and information, visit marchofdimes.com or nacersano.org.

Source: Macy’s

Macy’s Media Relations
Melissa Goff, 305-577-2171
melissa.goff@macys.com

AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu join American Express to launch first U.S.-based coalition loyalty program Plenti

Debuting in Spring, Plenti Will Let Consumers Earn and Use Points across a Range of Well-Known Brands in Different Industries

NEW YORK, 2015-3-19 — /EPR Retail News/ — AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu are joining with American Express to launch Plenti, the first U.S.-based coalition loyalty program with well-known brands where consumers can earn and use Plenti points for purchasing a wide range of products, regardless of the payment method consumers choose to use. The program will officially launch this spring and is expected to include more brands in additional categories.

Recent research indicates that nearly three-quarters (72 percent) of Americans say they would prefer a rewards program that allows them to shop at many stores versus a single brand1. Plenti is designed to address that need, giving consumers options to earn points and additional value through special offers and product discounts. Plenti will be free to join, and consumers can earn points and discounts using any form of payment accepted by the participating brands, including cash, prepaid and any debit, charge or credit card.

Benefits for Consumers
Plenti offers multiple ways for consumers to earn points:

• Earn Plenti points when buying a tank of fuel at a participating Exxon- or Mobil-branded service station and use the points for savings toward a pair of shoes at Macy’s or macys.com.
• Earn Plenti points when signing up for qualifying wireless services at AT&T, or for eligible charges on AT&T wireless bills.
• Earn Plenti points for eligible Nationwide auto or property insurance.
• Earn Plenti points by taking advantage of special offers on a wide range of beauty, health and wellness and everyday items at Rite Aid.

Every 1,000 points will translate to at least $10 in savings, and Plenti members can earn points faster by activating special promotional offers across participating brands or through Plenti’s online offer center and online marketplace.

“This is a perfect time for a coalition loyalty program in the U.S., as online marketing becomes more efficient and American consumers become more accustomed to rewards programs, special offers and discounts,” said Ed Gilligan, president at American Express. “With American Express’ deep experience with the Membership Rewards® program and acquisition of Loyalty Partner in 2011, we are the right company to operate a loyalty program of this scale, involving such celebrated brands.”

Background on US Loyalty
US Loyalty is a division of American Express that will serve as the operator of Plenti, and will issue the rewards and oversee the centralized marketing activities for the program in collaboration with the founding companies. In addition, US Loyalty will be responsible for securely managing consumer data collected through Plenti.

In 2011, American Express acquired Loyalty Partner. The company operates three subsidiaries including: Payback, a leading multi-partner loyalty program designed to deliver value to consumers and generate additional revenue for participating companies. Today, Payback manages coalition loyalty programs in Germany, Italy, Poland, India and Mexico and has more than 60 million active customers.

Further information about the program will be available in the coming months.

Executive Quotes

American Express:
“We’re pleased to introduce the first U.S.-based coalition loyalty program, where consumers will have the flexibility and choice across seven well-known brands to earn and use points for purchasing a wide range of products,” said Abeer Bhatia, CEO of US Loyalty, American Express.

AT&T:
“One of the most important things we can do for our customers is to show that we appreciate them,” said David Christopher, chief marketing officer, AT&T Mobility. “We are excited to join Plenti as it is a unique way of saying thank you – through this program they get added value from being our customer.”

ExxonMobil:
“Plenti is an exciting opportunity for ExxonMobil to partner with numerous major brands to create a game-changing loyalty program in the U.S.,” said Matt Bergeron, vice president, marketing, ExxonMobil Fuels, Lubricants & Specialties Marketing Company. “This is the first and only program of its kind in the country and it will give consumers the opportunity to earn and redeem points on everyday spending, including fuels, convenience store and car wash purchases at participating Exxon- and Mobil-branded stations.”

Macy’s:
“Consumers today are busy and smart. They know good value, and they want to be rewarded for the dollars they spend day-in and day-out at their favorite stores,” said Martine Reardon, chief marketing officer, Macy’s. “Plenti will offer customers everyday opportunity to earn and to redeem those points with much more choice – so shoppers can choose to reward themselves on routine purchases, or they can save up points to buy great gifts or treat themselves to larger purchases. Macy’s is excited to be a part of breaking new ground for American consumers with a program that is focused on rewarding them frequently and with greater cumulative value.”

Nationwide:
“By partnering with Plenti, Nationwide will advance our members first mission that helps make membership more rewarding than ever,” said Matt Jauchius, chief marketing officer, Nationwide. “With this category-exclusive benefit, eligible Nationwide members who enroll in Plenti can now earn points just by paying for their insurance, and then use those points across a growing collection of America’s top brands. We’re excited to share this new benefit in 2015.”

Rite Aid:
“We are excited to join Plenti and add this compelling customer value proposition to our already successful wellness+ loyalty program,” said John Learish, senior vice president, marketing for Rite Aid. “Our customers told us that adding the ability to earn and use points for savings in our stores and at eligible Plenti partner locations, while saving up to 20% every day in our stores, significantly increases the appeal of our program and creates more reasons for them to shop at Rite Aid more often.”

Hulu:
“Hulu is always looking for ways to give our viewers the best possible experience,” said Tim Connolly, head of distribution and partnerships, Hulu. “The Plenti program is a tremendous opportunity to reward our viewers for their loyalty. We are excited to partner with Plenti and the partner brands to give viewers the chance to experience everyday wins, earn points and gain rewards.”

Direct Energy:
“Direct Energy is proud to be a part of this first-of-its-kind rewards program that gives credit to our customers for making everyday purchases, including simply paying their energy supply bill,” said Mike Beck, vice president and chief sales officer, Direct Energy. “We are always looking for innovative and exciting ways to bring value to Direct Energy customers, and Plenti allows customers to earn rewards easily and quickly.”

About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, the first of which include: AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform. To receive more information, please visit: www.plenti.com.

1 Source: Ebiquity Study: Plenti Consumer Research, commissioned on behalf of American Express between November 14-17, 2014.

Contact:

Media: Susan Henderson 717-730-7766