LONDON, 2016-Feb-09 — /EPR Retail News/ — London based fashion designer Bella Freud, has collaborated with Sainsbury’s to create two limited edition canvas shopper bags to raise money for Sport Relief.
The Bella Freud bags will be exclusively available in Sainsbury’s stores and online from 15thFebruary 2016.
Known for her iconic Word jumpers, Freud has incorporated her own visual style into her designs for Sport Relief. Emblazoned with ‘Girl’ or ‘Everyone is Beautiful’ the block colour canvas bags are stylish and durable.
Bella Freud commented: “I am happy to be working with Sainsbury’s on this project in support of Sport Relief. I chose these words to make people feel good and lift their spirits.”
James Brown, Director of Non Food Trading at Sainsbury’s says: “It’s an honour to be working with Bella Freud on our latest project for Sport Relief. These bags incorporate Bella’s classic mix of fun and style and we are sure they will fly off the shelf in no time.
Comic Relief uses cash raised through Sport Relief to transform lives across the UK and the world’s poorest communities. The practical and reusable bags will be available in store for £5 with at least £1.50 going to Sport Relief.
For corporate press enquiries please contact press_office@sainsburys.co.uk or call 020 7695 7295.
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