Sheetz Family Charities, Inc. rebrands to Sheetz For The Kidz

New Logo. Same great charity

ALTOONA, Pa., 2016-Feb-11 — /EPR Retail News/ — Sheetz Family Charities, Inc., a Sheetz employee run charity that for the past 23 years has set out to make the holiday season brighter for children in PA, MD, OH, WV, VA and NC, will be doing business as Sheetz For The Kidz. The name change more accurately reflects the charities mission to provide support, hope, joy and happiness to children in need in the communities where Sheetz Corporation operates. Sheetz For The Kidz raises funds through in-store donations, Sheetz For The Kidz bottled water sales and the Annual Golf Classic, Prize-A-Palooza, as well as, other fundraising events throughout the year. All proceeds from these events benefit the Sheetz For The Kidz Holiday Program and Make-A-Wish.

Sheetz For The Kidz renaming comes after a successful in-store collection campaign in December that raised over $516,000, benefiting close to 4,000 children in need across six states.  “Thanks to loyal Sheetz customers, we continue to make an impact in our local communities,” said Executive DirectorSarah Piper. In 2015, Sheetz For The Kidz raised over $1.2 million and impacted over 8,520 kids. Sheetz customers can get involved through in-store fundraising campaigns, donating on the website  and selecting Sheetz For The Kidz when shopping on Amazon Smile.  In store, customers are able to purchase Sheetz For The Kidz Water and for a limited time only, Sheetz will offer a Sheetz For The Kidz cookie benefiting the charity.

This tradition was started in 1992 when two Sheetz employees, Dan McMahon and Charlie Campbell, created a way to give children in need the opportunity to celebrate the holidays with new clothes, toys and other basic needs. In their first year, Dan and Charlie raised $12,000 providing a wonderful holiday for 126 children in Pennsylvania. The holiday program, in partnership with the Salvation Army, has grown to provide holiday experiences to children in all six states in which Sheetz operates.  Sheetz For The Kidz has partnered with Make-A-Wish since 2005 to sponsor families of seriously ill children to experience a weeklong dream vacation in Orlando, Florida.  Forty-eight families were granted their wish in 2015.

Since its creation in 1992, the charity has brought smiles to the faces of over 93,500 children through donations totaling more than $21.6 Million.

Sheetz For The Kidz
Sheetz For The Kidz is a Sheetz employee run non-profit organization, designated as a 501(c) (3) charity, independent of the Sheetz Corporation. The organization was created in 1992 by local store employees wanting to help local children.  The mission of the charity is to provide support, hope, joy and happiness to children in need within the communities in which Sheetz operates.  To date, the charity has impacted more than 93,500 children thanks to donations totaling more than $21.6 million. For more information or to donate online go to,

About The Salvation Army
The Salvation Army, established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Approximately 30 million Americans receive assistance from The Salvation Army each year through a range of social services: food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar donated to The Salvation Army is used to support those services in 5,000 communities nationwide. The Salvation Army tracks the level of need across the country with the Human Needs Index ( For more information, go to or follow on Twitter @SalvationArmyUS.

About Make-A-Wish
Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish come true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 27,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 37 minutes. It has granted more than 254,000 wishes since its inception in 1980—more than 14,200 in 2014 alone. Visit Make-A-Wish at to learn more.

SOURCE: Sheetz For The Kidz

For further information: Tarah Arnold,, 814.941.5183



 Sheetz For The Kidz

Sheetz For The Kidz