Advance Auto Parts announces details for its 2016 Advance Auto Parts Mobile Tour with Interactions

Leading retailer of automotive replacement parts joins Interactions Marketing to promote Speed Perks rewards program

SAN DIEGO, 2016-Mar-02 — /EPR Retail News/ — Advance Auto Parts, Inc. (NYSE:AAP), a leading automotive aftermarket parts provider in North America, announces details for its 2016 Advance Auto Parts Mobile Tour with Interactions, the global leader in innovative retail solutions and experiential marketing. The tour kicks off this week and will feature a fully-branded 44-foot RV driven by two dedicated tour managers. The mobile tour will visit dozens of automotive and store events this year across the U.S., driving awareness to Advance Auto Parts’ Speed Perks rewards program to automotive do-it-yourself (DIY) customers.

The tour’s first stop will be Daytona Bike Week from March 3 -11. Event attendees will have chances to win prizes, receive free giveaways and earn a $5 coupon for signing up for Speed Perks at the events. A video crew will be on hand to capture interviews with attendees discussing their car projects. Participants can also try out the new Speed Perks game app and meet Tuxlee, the Speed Perks tour mascot. On March 11, Advance customers can join actors Kim Coates and Mark Boone Jr. of the hit television show Sons of Anarchy for a motorcycle ride from the Daytona Bike Week grounds to a nearby Advance Auto Parts store in Ormond Beach. Advance customers will have the opportunity to meet the stars of the hit show at the Advance store.

“We are excited to showcase the benefits and savings Speed Perks offers, and to do it in such a fun way. In partnering with Interactions, we’ve created a tour that everyone from heavy do-it yourself car folks, to families to shade tree mechanics will enjoy. And, who doesn’t like to save money? That’s what Speed Perks is about. We hope the communities we visit will come out and participate when we roll into town. It’ll be a good time,” said Chief Marketing Officer Walter Scott.

“Interactions is once again teaming up with Advance Auto Parts on the heels of a very successful tour last year,” said Nicole LeMaire, Vice President of Sales and Operations at Interactions. “In 2015, our tour managers engaged with nearly 48,000 event attendees and local shoppers on behalf of Advance Auto Parts, while registering more than 15,000 of them on Speed Perks. We look forward to managing the mobile tour again and supporting Advance Auto Parts as they reach more DIYers around the country.”

Attendees can spread the word about the event on social media by using the hashtag #AAPRevItUp and by following Interactions Marketing and Advance Auto Parts on Facebook, Twitter and Instagram for the latest updates:

www.facebook.com/InteractionsMarketingLeader/ and www.facebook.com/advanceautoparts/

http://twitter.com/InteractionsCEM and http://twitter.com/AdvanceAuto

www.instagram.com/advanceautoparts/ and www.instagram.com/tuxleeontour

About Advance Auto Parts
Headquartered in Roanoke, Va., Advance Auto Parts, Inc., a leading automotive aftermarket parts provider in North America, serves both professional installer and do-it-yourself customers. As of January 2, 2016, Advance operated 5,171 stores and 122 Worldpac branches and served approximately 1,300 independently owned Carquest branded stores in the United States, Puerto Rico, the U.S. Virgin Islands and Canada. Advance employs approximately 73,000 Team Members. Additional information about the Company, employment opportunities, customer services, and on-line shopping for parts, accessories and other offerings can be found on the Company’s website at AdvanceAutoParts.com.

About Interactions
Founded in 1988, Interactions is the global leader in innovative retail solutions and experiential marketing for retailers and brands. With a workforce of more than 45,000 associates around the world, Interactions creates and executes nearly 3 million events every year, managing 5,500 events each day. Interactions offers integrated sales and marketing programs that engage shoppers in-store and outdoor, and provides insights into shopper behavior and customer service that enable retailers and brands to make smarter business decisions and drive significant sales increases. The company has offices around the globe and operates in North America, Europe, South Africa,Australia and Asia. Interactions is a subsidiary of Daymon Worldwide, the world’s leading full-service, global retail branding and sourcing partner for retailers and manufacturers. For more information on Interactions, visit www.interactionsmarketing.com.

Source: Advance Auto Parts, Inc.

Media:
Interactions
Kelly Short, 858-581-8886
kshort@daymon.com
or
Advance Auto Parts
Anna Gurney, 919-573-2608
anna.gurney@advance-auto.com