National Nutrition Month: PetSmart hosts in-store events featuring new food innovations

National In-Store Event Features Food Demos, Pet Nutrition Trivia, Photo Op; New Innovations Available Now Include Lick-able Supplements, Foods to Fuel a Sharper Mind, Outback Dog, Paleo-inspired Diets

PHOENIX, 2016-Mar-04 — /EPR Retail News/ —  This month, humans everywhere are celebrating National Nutrition Month, a campaign aimed at highlighting the importance of making informed food choices and developing better eating habits. PetSmart is celebrating this month, too, as a great time for pet parents to re-evaluate feeding solutions, check out new food innovations, and celebrate our best friends with in-store events held this Saturday at stores nationwide.

Who: Pet parents everywhere
What: Learn about new food solutions, nutrition education
Where: PetSmart stores nationwide
When: Sat., March 5, noon – 4 p.m.
Why: March is National Nutrition Month, a great time to re-evaluate our own eating habits and take a deeper look at our pet food solutions too
Fun Features: Pet food trivia, food demos and thought-bubble photo op. The first 50 photo op participants in each store will receive a free feeding placemat featuring a photo of their pet. PetSmart will also kick off a food drive March 5-13 benefiting homeless pets.

“March is National Nutrition Month and a great time for all of us to look at our own nutritional habits and those of our best friends,” said Eran Cohen, chief customer experience officer, PetSmart. “There are so many pet food options available today from limited ingredient diets, high-protein, raw – even breed-specific solutions, foods that sharpen our dog’s mind, portable meal bars for the on-the-go dog and even those adhering to Paleo diets. Our stores carry one of the most comprehensive collections of pet food and nutritional supplements, and we want to celebrate National Nutrition Month by helping pet parents take a look at their pet’s unique needs and the range of feeding options out there.”

Enhance Pets’ Health and Wellness with Supplements

Supplements can enhance the diets of people, as well as pets. Dietary supplements and vitamins can also aid with specific problems a human or pet might encounter.

LICKS Pill Free Solutions® is a new line of supplements that are easy for pets to consume because of their innovative delivery formats – flavorful liquid gels and Pet Gummi Vits™ that dogs and cats love! These unique delivery systems allow pets to absorb up to 98% of the active ingredients. The LICKS line features solutions for a myriad of pet health problems and is available in seven dog formulas – Athlete, Digestion, ElderDog, Joint + Heart, Multi-Vitamin, Skin and Allergy + Shiny Coat, and Zen. LICKS’ Pet Gummi Vits™ are available exclusively at PetSmart. LICKS cat formulas will be available this summer.

Innovative Food Choices to Benefit All Kinds Adult Dog to Athletic Pup

Another recent dog food innovation is Purina® ProPlan® BRIGHT MIND™Adult and Adult 7+ formulas, created specifically to support cognitive health. The Adult formula is made with a blend of brain-supporting nutrients such as Arginine, an essential amino acid; antioxidants such as Vitamin E and C; and DHA and EPA from fish oils. This food solution was designed to nourish the minds of dogs to support their cognitive health throughout adulthood. BRIGHT MIND™ Adult 7+ formulas contain enhanced botanical oils shown to provide an efficient fuel source for the brain in dogs age 7 and older, helping to nourish their minds to help them think more like they did when they were younger. Formulas feature fan-favorite chicken and rice combinations.

For the athletic dog, PetSmart has new innovative products providing nutrition perfect for highly active dogs. For on-the-go lifestyles where dog and pet parent take to hiking or all-day activities, the TurboPUP complete meal bars for dogs are an easy portable feeding solution. TurboPUP founder Kristina Guerrero was inspired to create these lightweight and compact bars while back-country skiing with her dog, Duncan. These all-natural, high-protein and grain-free bars help sustain a dog’s energy level and are offered in two beloved canine flavors: peanut butter and bacon.

Nulo MedalSeries for dogs is a line exclusive to PetSmart for the pet parent wanting to serve up high-protein, low carb meals for pups who share their pet parents’ active lifestyle. The Chicken and Pea recipe has the rich protein and low carbohydrate ingredients needed for stable energy with over 82% of the protein coming from animal-based sources. Nulo delivers rich protein and low carbohydrate ingredients along with high-quality amino acids with advanced probiotics and healthy antioxidants that every pet needs. This wholesome formula is made without grain, potatoes, tapioca, corn, wheat or soy. Additional recipes include salmon and sweet potato, turkey and peas and lamb and lentils combinations.

According to proponents of a Paleo-inspired diet for dogs, the digestion of dogs and cats today is on par with their wild counterparts, where meat-eating is the foundation for good nutrition and health with the optimal food composition following the “prey model” of 50% protein, 40% fat and 10% carbohydrates.

Only Natural Pet is a paleo-inspired pet food solution made of honest ingredients including meats blended with whole fresh fruits and vegetables. The products feature heavy protein recipes that are dehydrated, freeze-dried and air-dried resulting in the nutrition benefit of raw food for pets without the hassle of thawing and the health risks of bacteria. The Only Natural Pet food is created in small-batch production processes and human-quality ingredients such as cage-free chicken, fresh turkey, free-range lamb and beef, as well as low-glycemic carbohydrates like sweet potatoes and real fruits and vegetables like apples, cranberries, celery, pumpkin, broccoli, cabbage and more. The full assortment of Only Natural Pet products is available exclusively at approximately 135 PetSmart stores and

These pet food products are among a wide, comprehensive assortment available now at PetSmart.

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart’s passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, and operate approximately 1,433 pet stores in the United States, Canada and Puerto Rico and approximately 202 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including and – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities™ and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 450,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people’s lives—we live it.

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Danielle Bickelmann
Golin for PetSmart

PetSmart Media Line